Xparcelexpedited Track Package
Are retailers overestimating the ability of stores to efficiently pick and pack online orders? What are the obvious and less obvious challenges retailers face using stores as fulfillment centers? Would be interesting to find out if the increase in online sales from in-store pickup impacted in-store sales.
Strategic opportunity, tactical challenges and a developing operating model. In-store picking (shopper for hire) seems like a sensible pick-up in-store option, and perhaps one for quick need items, while other retailer profiles might be better suited for centralized picking. Challenges for stores: Is the inventory count right? Dedication of resource to the task? Filling the cart or helping the customer? That and more—but the strategic value of turning up at a store and having the shopping bags filled for you? Only time will tell.