When choosing an e-commerce fulfillment provider, the three main factors to consider are cost, speed, and customer experience. Customers expect their orders to arrive as quickly as possible, but you also don’t want to greatly reduce your profit margin by absorbing over-the-top shipping costs. You also want to provide a good customer experience, and failing to do so could cost you lost customers. That’s why it’s crucial to find a happy medium between costs, speed, and customer expectations.
It’s not enough to know about fulfillment challenges or the symptoms of bad order fulfillment — businesses also need to make an effort to find order fulfillment solutions. The best way to improve order fulfillment, particularly during the last mile, is by using a delivery experience management (DEM) platform like Convey Engage, a tool that helps retailers stay on top of the post-purchase delivery experience. This tool helps retailers to provide customers with real-time, total order transparency that shows them where their order is, if there are any issues, and what happens next.