Advantage Shopping Online
On the downside, several recent articles have pointed to the challenges of using store associates as pickers. Finding items is naturally harder in a store versus a row-by-row, automated warehouse, and items inside a store often get lost due to misallocation by stockers or having been moved by shoppers.
This question can not be addressed properly without also asking the question, what should the store look like and act like? What experiences do we want to offer our customers and associates?