e commerce opportunity

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Just think about your experience of how long it often takes for a sales associate to find a product you ask for. Now compare that to the efficiency of automated picking.

All this is much easier for online retailers located close to their customers. For many, strategically setting up, or working with, a network of fulfillment centers across the country is a good way to achieve this same goal.

Working around shoppers to find items is also arduous. In some cases, associates get caught fulfilling orders instead of helping customers. Designated pickers also answer questions from shoppers, a mandatory delay preventing quick online order turnarounds. To address traffic distraction, Macy’s associates pull the bulk of online orders before the store opens, according to the Wall Street Journal. Retailers also need to set up sophisticated packaging and shipment departments in their stores.

The platform enables businesses to handle their orders and inventory easily across several marketplaces from a single location. Consumers worldwide are becoming more demanding of service aspects, especially regarding the lead time and shipping cost. To cater to the growing consumer expectations, the fulfillment services providers are increasingly focusing on shortening the delivery cycle along with providing services, such as click-and-collect services, to avoid delivery charges and ensure easy return and exchange.

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In short: e-commerce fulfillment is a crucial part of the buyer’s journey. Thus, it’s important to develop a strong fulfillment strategy that will keep your customers coming back for more. But to do that, it’s helpful to take a look at exactly what e-commerce fulfillment is.

Yes, retailers are forgetting to answer the fundamental question, “what business are you really in?” Retail stores lack the infrastructure, technology, processes and skills to excel at picking and shipping items to consumers efficiently. That is not to say the store cannot remodel to include a warehouse operation in the back, but a retail store is fundamentally design to service consumers who are physically present.