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In short: e-commerce fulfillment is a crucial part of the buyer’s journey. Thus, it’s important to develop a strong fulfillment strategy that will keep your customers coming back for more. But to do that, it’s helpful to take a look at exactly what e-commerce fulfillment is.

Yes, retailers are forgetting to answer the fundamental question, “what business are you really in?” Retail stores lack the infrastructure, technology, processes and skills to excel at picking and shipping items to consumers efficiently. That is not to say the store cannot remodel to include a warehouse operation in the back, but a retail store is fundamentally design to service consumers who are physically present.

Shipping costs can be a concern for ecommerce businesses, and they can also affect your conversion rates. Third-party fulfillment companies often charge by the weight, volume, or dimensions of your product. Some services also offer prepaid return labels.

So in the right situations, it’s smart to have the local stores picking and packing, yet there may be a tipping point where it makes sense to have the centralized distribution. I refer to these retailers as “savvy” for a reason. They are smart enough to figure out what their best option is.

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Just think about your experience of how long it often takes for a sales associate to find a product you ask for. Now compare that to the efficiency of automated picking.

The platform enables businesses to handle their orders and inventory easily across several marketplaces from a single location. Consumers worldwide are becoming more demanding of service aspects, especially regarding the lead time and shipping cost. To cater to the growing consumer expectations, the fulfillment services providers are increasingly focusing on shortening the delivery cycle along with providing services, such as click-and-collect services, to avoid delivery charges and ensure easy return and exchange.

For more information on Rakuten Super Logistics, its order fulfillment services, and Xparcel Products, please visithttps://www.shipnetwork.com. With over 20 years of experience, we really know fulfillment. Give your customers the shipping experience they deserve.