Fedex Freight Forwarding
As the all-important 2021 holiday season approached, a second survey asked a similar question about retailer selection. Once again, free shipping came in at the top (66%). Next: competitive prices (60%), in-stock products (53%), delivery speed (46%) and past overall experience at 42%. Free shipping appears etched in the minds of online shoppers. There are implications for both retailers and online shoppers as they evaluate choices in shipping charges for their customers.
Over the years, surveys from Digital Commerce 360 and Bizrate Insights have shown the importance of free shipping to online shoppers. As recently as January 2022, we asked 1,108 online shoppers about the attributes or conditions most likely to lead them to place an order on a retailer’s website. Free shipping topped the list at 76%. That’s even higher than the right price (73%), in-stock products (54%) and product selection and trust in the brand (tied at 53%).