The Single Strategy To Use For Expert Secrets By Russell Brunson - Book Review

The copyright's expired. So I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that individuals haven't seen forever (knowledge). And so, I'm fired up just to have a whole brand name and a service that is bringing a lot of these things back.

Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that business now. So yeah. I have actually constantly wondered that about Dan. I've followed Dan for a long time and I've always thought, why is he not doing book funnels with every one of these books? I think he will be quickly enough.

One is with their front ends we're bringing people in. Number 2, when people churn out, they're the channel, we press individuals to. Since as soon as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." They come back.

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However then likewise reconverting people who came and didn't comprehend the context and after that they left. leads. And it used to be, I needed to do a webinar every time. Or I needed to train them or I had to do seminars, all these things. Now it's simply read the book, and they read the book, and after that they have the aha.

That's what all of marketing and organizations is. We have to create desire for the important things we're selling. Therefore books are among the most effective, if not the most powerful way to produce that desire. funnels. And the person who's going to check out a book is a better customer, hands down than any other type of client.

They're most likely to send, they're likely to stick. They progress individuals, I dislike stating that, because many people in my life that I like don't read. You end up being a much better individual by reading. Therefore they end up being better customers, better long term things. Therefore if I can get people to read a book, male, it changes them as a human (hands).

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And I make that money over the next six months, over five months or whatever, it requires to recover cost (matter). But on the book funnels, I still recover cost immediately, they go through the upsell down process so I break even immediately. And after that we introduce them to Click, Funnels.

Yeah. Well you just threw away some extraordinary numbers. I want to simply take a breath and I want to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Specialist Secrets, Traffic Secrets. Now you have some others too, you have the Cook, Book and various other things.

So instead of going through them individually, which would take forever offer us the philosophy of what the entire procedure looks like from the totally free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. So the core thing is the book obviously, is how do we sell the book? And the very best way to sell the book is to offer it for free.

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It's just cover shipping." I can push individuals to that. And it's just an easy outlet to get people to verses, go to Amazon and buy my book, as opposed to go get it for free you just got to cover the shipping. It's such a good deal on the front end - everyone.

I have actually seen people who attempt to do it and they just have their book. However if you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book because we desire to increase the conversion as much as possible and increase the worth of the book.

That's the first thing. And so many of mine are the book. And then it's what are the core principles in the book, we'll put together an audio program or video program. And after that, some worksheets and simply a 30-day challenge that goes to the book and we put together simply a lot of stuff to make the worth of the book much more, right? Yeah (section).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 bucks," then have a photo of the Amazon listing, "but get it free of charge here." And then we still the individuals who click Amazon and just buy an Amazon anyhow, since some individuals simply enjoy buying Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. thousands. Therefore, we do have those outlets there, but again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we have actually been testing several order from Bumps, which is done actually well.

However then for each book I have actually done, I believe you understand this, however many individuals don't the method I do my books is I teach, I do an occasion live initially, teaching the principles to make certain that structurally makes good sense in my head and my stories are not uninteresting and stuff like that.

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Therefore, the 2nd order from that, we stated for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those 2, it considerably increases a lot of times those 2 order from Bump will cover our marketing cost simply on their own, which is, which is amazing (shipping).

And after that we take them to our upsell down sell series, we alter and tweak this a lot. And so I'll talk conceptually where we go with this, however I'm constantly trying brand-new things because, particularly when we spend this much money, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a great deal of times at scale. some.

Okay, they have the book now, they have the audio book, they have the core (courses). They comprehend the core concepts of the book. And one error individuals make a great deal of times, I continue to slip up more frequently and I desire to confess is, I'm all right, they bought, let's say they bought Traffic Secrets.

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Yeah. Yeah. Therefore, if you try to sell a Traffic course on the next page, it's like, "But I just purchased Traffic? I think I currently have traffic now." Therefore let's conceptually believe each time we sell something to somebody, we just resolved the issue for them. But then we developed a new problem.

It's actually various with physic like E-commerce items, however details products, we just solved that problem for them. By solving that issue what is the new problem that was produced? Right. In Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. And so Traffic is the next logical upsell (course). So, I'm generally trying to offer something in between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have difficulty, you actually need funnels.

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And so, the next thing I can't keep in mind right now, what we're checking, what it is, however it might be traffic. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And then upsell second is the exact same thing.

In my mind, there's this phase, people go through a development stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your presents and selling, and starting a company. Therefore, it'll be some version of that. It'll be the next thing.

And it's, crushing not since numbers aren't along with, as that one. Yeah, it's eliminating it. techniques. Well, it is killing. I simply taught on, I imply, I got the undetectable funnel stuff, which we discussed last time and you stated something, I believe at the last inner circle conference, or possibly you stated it in the newsletter and you said, I don't understand why, but nobody ever test this.

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Well, congratulations. I imply, and I'm truly thankful that you did it too because, I 'd been a member of GKSC for, I do not understand, given that the early 2000s, and I canceled my subscription, and it just had actually lost so much, that it had in the past and you have actually brought everything back (money).

Can I share one idea that came from Kennedy's things that might help individuals? Okay. So this is for those who're enjoying the video version. If you're on the audio, just imagine something actually cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they gave a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Because if you don't understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (traffic).

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Rob Kosberg: Did you have to purchase a fax machine by the way? How do you even do? We tried to, they don't offer fax. You can't physically purchase a fax machine any longer unless it becomes part of this big printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax every single month to these individuals, or excuse me every week. So every Friday he 'd send this fax and it was just one page fax with a tip from Dan, marketing tip or strategy or psychology.

I would buy it. Oh yeah. And it was a thing someone stated, and then, it passed away, it was a fax and it died. A lot of things, I want to extend Dan's tradition forever and my own tradition and Napoleon Hill, all individuals that I love and cherish. And so I went through that.

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And I do not need to compose anything other than a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book is like a phonebook (business).