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The copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that individuals have not seen permanently. Therefore, I'm excited just to have an entire brand name and a company that is bringing a lot of these things back.

Which is come on, as you understand that's a channel, however it's not how you grow, I got to grow that company now. Yeah. I've constantly wondered that about Dan. I've followed Dan for a long time and I've always thought, why is he not doing book funnels with each and every single among these books? I guess he will be soon enough.

One is with their front ends we're bringing people in. Number 2, when individuals churn out, they're the channel, we press individuals to. Due to the fact that as quickly as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." They come back.

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Then also reconverting people who came and didn't comprehend the context and then they left. And it utilized to be, I had to do a webinar every single time. Or I needed to train them or I needed to do workshops, all these things. Now it's just read the book, and they read the book, and then they have the aha.

That's what all of marketing and companies is. We have to produce desire for the thing we're selling. And so books are one of the most powerful, if not the most powerful way to produce that desire. methods. And the person who's going to read a book is a better customer, hands down than any other type of customer.

They're more most likely to send out, they're likely to stick. They become much better people, I hate stating that, because the majority of people in my life that I love don't check out. You end up being a much better person by reading. Therefore they progress clients, much better long term things. Therefore if I can get individuals to check out a book, man, it changes them as a human (service).

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And I make that cash over the next 6 months, over five months or whatever, it requires to break even (formula). But on the book funnels, I still recover cost instantly, they go through the upsell down process so I recover cost immediately. And after that we present them to Click, Funnels.

Yeah. Well you simply tossed out some amazing numbers. I desire to simply take a breath and I want to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Secrets, Expert Secrets, Traffic Tricks. Now you have some others too, you have the Cook, Book and numerous other things.

Rather than going through them individually, which would take permanently give us the viewpoint of what the whole process looks like from the totally free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the viewpoint. Yeah. So the core thing is the book clearly, is how do we offer the book? And the finest way to sell the book is to offer it free of charge.

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It's just cover shipping." I can push individuals to that. And it's just a simple outlet to get people to verses, go to Amazon and buy my book, as opposed to go get it free of charge you just got to cover the shipping. So it's such a great offer on the front end.

I've seen people who try to do it and they simply have their book. However if you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book due to the fact that we want to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. And so many of mine are the book. And after that it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and just a 30-day obstacle that goes to the book and we put together simply a lot of stuff to make the value of the book even more? Yeah (scripts).

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And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 bucks," then have an image of the Amazon listing, "but get it for free here." And then we still the people who click Amazon and simply buy an Amazon anyway, due to the fact that some people just enjoy purchasing Amazon.

Since I still want my books to rank on those platforms and sales coming through. scripts. Therefore, we do have those outlets there, but once again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and recently we've been testing multiple order from Bumps, which is done actually well.

Then for each book I have actually done, I believe you understand this, but a lot of people do not the way I do my books is I teach, I do an occasion live first, teaching the principles to make sure that structurally makes sense in my head and my stories are not uninteresting and things like that.

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And so, the second order from that, we said for $97, you get the workshop where I taught the things prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. So between those 2, it drastically increases a lot of times those 2 order from Bump will cover our marketing expense simply by themselves, which is, which is amazing (competitors).

And then we take them to our upsell down sell series, we alter and tweak this a lot. Therefore I'll talk conceptually where we opt for this, but I'm always attempting brand-new things because, especially when we invest this much money, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. marketer.

Okay, they have the book now, they have the audio book, they have the core (dotcom secrets). They comprehend the core principles of the book. And one mistake people make a lot of times, I continue to make an error more frequently and I wish to admit is, I'm all right, they purchased, let's say they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you attempt to offer a Traffic course on the next page, it resembles, "But I just bought Traffic? I think I already have traffic now." And so let's conceptually believe whenever we offer something to somebody, we simply resolved the problem for them. But then we produced a new problem.

It's actually different with physic like E-commerce items, but information items, we just fixed that problem for them. By fixing that problem what is the new problem that was created? . So in Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next rational upsell (any). So, I'm usually trying to sell something between 197 and 297 because very first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have trouble, you really require funnels.

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And so, the next thing I can't remember right now, what we're checking, what it is, but it may be traffic. I can't keep in mind the top of my head. Anyway, that's the psychology, what's the next thing that they need. And then upsell number 2 is the exact same thing.

But in my mind, there's this stage, people go through a development phase and after they grow to a specific level and they transition to contribution, and contribution is sharing your gifts and selling, and starting a business (concepts). Therefore, it'll be some version of that. It'll be the next thing.

And it's, squashing not because numbers aren't along with, as that a person. But yeah, it's eliminating it. Well, it is eliminating. I just taught on, I imply, I got the undetectable funnel things, which we talked about last time and you stated something, I believe at the last inner circle conference, or maybe you stated it in the newsletter and you said, I don't know why, but no one ever test this.

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Well, congratulations. I indicate, and I'm truly grateful that you did it too because, I 'd belonged to GKSC for, I don't know, because the early 2000s, and I canceled my membership, and it just had actually lost a lot, that it had in the past and you have actually brought it all back (business).

Can I share one concept that came from Kennedy's things that might help people? Okay. This is for those who're watching the video version. expert. If you're on the audio, just picture something truly cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they provided a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you don't understand Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (russell).

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Rob Kosberg: Did you have to purchase a facsimile machine by the way? How do you even do? We attempted to, they do not offer fax. You can't physically buy a facsimile machine anymore unless it belongs to this substantial printer setup. And yeah, so we had e, Fax or I don't know, something like that.

But I found this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax each and every single month to these people, or excuse me every week. So every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing tip or strategy or psychology.

I would buy it. Oh yeah. And it was a thing somebody stated, and after that, it passed away, it was a fax and it passed away. Numerous things, I desire to extend Dan's tradition forever and my own legacy and Napoleon Hill, all the individuals that I love and cherish - first book. Therefore I went through that.

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And I do not need to compose anything besides a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book is like a phone book (things).