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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that people have not seen forever. And so, I'm excited simply to have a whole brand name and a business that is bringing a great deal of these things back.

Which is begun, as you know that's a channel, but it's not how you grow, I got to grow that company now. Yeah. I've always questioned that about Dan. I've followed Dan for a very long time and I've constantly thought, why is he refraining from doing book funnels with each and every single among these books? I think he will be soon enough.

One is with their front ends we're bringing people in. However second, when individuals produce, they're the channel, we press people to. Due to the fact that as soon as you check out the book and then you have the context, like, "Oh, now this makes sense, now I comprehend why I need this thing." Then they come back.

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Then also reconverting people who came and didn't comprehend the context and then they left. And it utilized to be, I had to do a webinar each and every single time. Or I had to train them or I needed to do workshops, all these things. Now it's simply check out the book, and they read the book, and after that they have the aha.

That's what all of marketing and companies is. We need to develop desire for the important things we're selling. Therefore books are one of the most effective, if not the most effective method to create that desire. millions. And the individual who's going to check out a book is a much better customer, hands down than any other kind of customer.

They're more likely to send, they're likely to stick. They end up being much better individuals, I hate stating that, since many people in my life that I enjoy do not read. But you end up being a much better person by reading. Therefore they become better clients, better long term things. Therefore if I can get individuals to check out a book, guy, it alters them as a human (course).

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And I make that money over the next six months, over 5 months or whatever, it takes to recover cost (thousands). On the book funnels, I still break even instantly, they go through the upsell down procedure so I break even instantly. And after that we present them to Click, Funnels.

Yeah. Well you simply tossed out some extraordinary numbers. So I wish to simply breathe and I wish to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Specialist Tricks, Traffic Secrets. Now you have some others as well, you have the Cook, Book and various other things.

Rather than going through them separately, which would take forever provide us the approach of what the entire process looks like from the complimentary plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. The core thing is the book certainly, is how do we offer the book? And the very best way to sell the book is to sell it for free.

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It's simply cover shipping." I can push individuals to that. And it's simply an easy outlet to get individuals to verses, go to Amazon and buy my book, as opposed to go get it free of charge you simply got to cover the shipping. It's such an excellent offer on the front end - 1st.

I've seen people who try to do it and they simply have their book. However if you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book since we want to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so most of mine are the book. And after that it's what are the core principles in the book, we'll create an audio program or video program. And then, some worksheets and simply a 30-day difficulty that goes to the book and we put together just a bunch of things to make the worth of the book even more? Yeah (everyone).

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And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 dollars," then have an image of the Amazon listing, "but get it free of charge here." And after that we still the individuals who click on Amazon and just buy an Amazon anyway, since some individuals just enjoy purchasing Amazon.

Since I still want my books to rank on those platforms and sales coming through. services. Therefore, we do have those outlets there, but again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and recently we have actually been evaluating several order from Bumps, which is done really well.

However then for each book I have actually done, I think you understand this, however many people do not the method I do my books is I teach, I do an occasion live first, teaching the principles to ensure that structurally makes good sense in my head and my stories are not dull and things like that.

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Therefore, the second order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those two, it drastically increases a lot of times those two order from Bump will cover our marketing cost just by themselves, which is, which is incredible.

And after that we take them to our upsell down sell sequence, we alter and tweak this a lot. And so I'll talk conceptually where we opt for this, however I'm constantly trying brand-new things because, specifically when we spend this much cash, we need to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. idea.

Okay, they have the book now, they have the audio book, they have the core (niche). They comprehend the core concepts of the book. And one mistake people make a lot of times, I continue to make an error more frequently and I wish to confess is, I'm okay, they bought, let's state they bought Traffic Secrets.

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Yeah. Yeah. Therefore, if you try to sell a Traffic course on the next page, it resembles, "But I just purchased Traffic? I believe I currently have traffic now." Therefore let's conceptually think whenever we sell something to somebody, we simply fixed the issue for them. Then we developed a brand-new issue.

It's in fact different with physic like E-commerce products, but info products, we simply resolved that problem for them. By resolving that problem what is the new issue that was created? . In Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (dotcom secrets). I'm generally attempting to sell something in between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you actually need funnels.

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And so, the next thing I can't keep in mind today, what we're checking, what it is, but it might be traffic too - dotcom secrets (2015. I can't remember the top of my head. Anyhow, that's the psychology, what's the next thing that they need. And after that upsell second is the same thing.

However in my mind, there's this stage, individuals go through a development stage and after they grow to a certain level and they transition to contribution, and contribution is sharing your presents and selling, and beginning a company (clients). Therefore, it'll be some version of that. It'll be the next thing.

And it's, crushing not since numbers aren't along with, as that one. But yeah, it's killing it. Well, it is eliminating. I just taught on, I imply, I got the unnoticeable funnel things, which we talked about last time and you stated something, I believe at the last inner circle conference, or perhaps you said it in the newsletter and you stated, I do not know why, but nobody ever test this.

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Well, congratulations. I suggest, and I'm really happy that you did it too because, I 'd been a member of GKSC for, I do not understand, since the early 2000s, and I canceled my subscription, and it simply had lost a lot, that it had in the past and you've brought all of it back (blog).

Can I share one concept that originated from Kennedy's stuff that might assist people? Okay. So this is for those who're enjoying the video variation. If you're on the audio, just imagine something actually cool. What's been cool is I've been going through Dan's archives? When I bought the company, they gave a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you do not know Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (split test winners).

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Rob Kosberg: Did you have to buy a facsimile machine by the method? How do you even do? We attempted to, they do not sell fax. You can't physically buy a facsimile machine anymore unless it's part of this huge printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

But I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax each and every single month to these individuals, or excuse me weekly. Every Friday he 'd send this fax and it was simply one page fax with a suggestion from Dan, marketing suggestion or method or psychology.

I would purchase it. Oh yeah. And it was a thing somebody stated, and after that, it died, it was a fax and it passed away. A lot of things, I want to extend Dan's legacy forever and my own legacy and Napoleon Hill, all individuals that I love and treasure. And so I went through that.

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And I do not have to write anything besides a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book is like a phone book (matter).