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The copyright's ended. So I'm going to be republishing a great deal of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that people haven't seen permanently (read books). And so, I'm thrilled just to have a whole brand name and a business that is bringing a great deal of these things back.

Which is come on, as you understand that's a channel, however it's not how you grow, I got to grow that service now. So yeah. I have actually constantly questioned that about Dan. I've followed Dan for a long period of time and I've constantly believed, why is he not doing book funnels with every single one of these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. However second, when individuals churn out, they're the channel, we press people to. Because as soon as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." Then they return.

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But then likewise reconverting individuals who came and didn't comprehend the context and then they left. company. And it utilized to be, I had to do a webinar each and every single time. Or I had to train them or I needed to do workshops, all these things. Now it's simply check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and companies is. We have to create desire for the thing we're selling. Therefore books are among the most effective, if not the most powerful way to produce that desire. russell brunson reading. And the individual who's going to read a book is a much better customer, by far than any other type of client.

They're most likely to send out, they're likely to stick. They progress people, I hate saying that, since many people in my life that I enjoy don't check out. However you become a much better individual by reading. And so they progress consumers, better long term things. And so if I can get people to check out a book, male, it changes them as a human (action).

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And I make that money over the next six months, over five months or whatever, it requires to recover cost (process). On the book funnels, I still break even right away, they go through the upsell down procedure so I break even immediately. And after that we introduce them to Click, Funnels.

Yeah. Well you just threw away some amazing numbers. I desire to just take a breath and I want to go through it. So, about half a million bucks a month is entering into your book funnels, Dot, Com Tricks, Specialist Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and numerous other things.

So instead of going through them individually, which would take permanently offer us the viewpoint of what the entire process appears like from the totally free plus shipping to the very first bump upsell one, two, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book undoubtedly, is how do we offer the book? And the finest way to sell the book is to offer it free of charge.

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It's just cover shipping." I can push individuals to that. And it's just a simple outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it totally free you just got to cover the shipping. So it's such a great deal on the front end.

I've seen individuals who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book because we want to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so most of mine are the book. And then it's what are the core principles in the book, we'll assemble an audio program or video program. And after that, some worksheets and simply a 30-day difficulty that goes to the book and we created just a bunch of things to make the value of the book much more, right? Yeah (concepts).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 bucks," then have a photo of the Amazon listing, "but get it totally free here." And then we still individuals who click Amazon and just buy an Amazon anyway, because some individuals simply love purchasing Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. trial. And so, we do have those outlets there, but again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we've been checking several order from Bumps, which is done actually well.

Then for each book I've done, I believe you know this, however a lot of individuals don't the way I do my books is I teach, I do an occasion live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.

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And so, the second order from that, we stated for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those two, it significantly increases a lot of times those 2 order from Bump will cover our advertising expense just by themselves, which is, which is remarkable (russell brunson).

And then we take them to our upsell down sell sequence, we alter and modify this a lot. And so I'll talk conceptually where we opt for this, however I'm constantly trying brand-new things because, specifically when we spend this much cash, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a lot of times at scale. clients.

Okay, they have the book now, they have the audio book, they have the core (results). They comprehend the core concepts of the book. And one error people make a lot of times, I continue to slip up regularly and I wish to confess is, I'm okay, they purchased, let's say they bought Traffic Tricks.

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Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it resembles, "But I just bought Traffic? I believe I already have traffic now." And so let's conceptually think every time we sell something to somebody, we simply fixed the issue for them. Then we created a brand-new issue.

It's in fact different with physic like E-commerce products, but information products, we simply resolved that issue for them. By resolving that problem what is the new issue that was created? . So in Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (underground playbook). So, I'm typically attempting to offer something between 197 and 297 because very first slot there. And so, Dot, Com Secrets is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have difficulty, you in fact need funnels.

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Therefore, the next thing I can't remember today, what we're testing, what it is, however it might be traffic as well - dotcom secrets (2015. I can't remember the top of my head. But anyway, that's the psychology, what's the next thing that they require. And after that upsell number 2 is the exact same thing.

In my mind, there's this stage, people go through a development stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your gifts and selling, and beginning a business. And so, it'll be some variation of that. It'll be the next thing.

And it's, squashing not since numbers aren't as well as, as that one. However yeah, it's killing it. Well, it is eliminating. I just taught on, I suggest, I got the undetectable funnel things, which we talked about last time and you stated something, I think at the last inner circle conference, or maybe you stated it in the newsletter and you said, I don't know why, however nobody ever test this.

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Well, congratulations. I mean, and I'm actually delighted that you did it too because, I 'd belonged to GKSC for, I don't know, considering that the early 2000s, and I canceled my subscription, and it just had actually lost a lot, that it had in the past and you've brought everything back (shipping).

Can I share one idea that came from Kennedy's stuff that might assist individuals? Okay. So this is for those who're seeing the video version. If you're on the audio, just picture something actually cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they offered a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you don't know Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (scripts).

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Rob Kosberg: Did you need to buy a fax maker by the way? How do you even do? We tried to, they don't offer fax. You can't physically purchase a facsimile machine any longer unless it's part of this substantial printer setup. And yeah, so we had e, Fax or I do not know, something like that.

But I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send out a fax each and every single month to these individuals, or excuse me every week. Every Friday he 'd send this fax and it was just one page fax with a tip from Dan, marketing pointer or method or psychology.

I would buy it. Oh yeah. And it was a thing someone said, and then, it passed away, it was a fax and it died. Many things, I want to extend Dan's legacy permanently and my own legacy and Napoleon Hill, all the individuals that I like and cherish - world. Therefore I went through that.

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And I don't have to compose anything other than a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book resembles a phone book (example).

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