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The copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that people have not seen forever. And so, I'm excited simply to have a whole brand name and a company that is bringing a great deal of these things back.

Which is begun, as you know that's a channel, but it's not how you grow, I got to grow that business now. Yeah. I have actually always wondered that about Dan. I've followed Dan for a long period of time and I've always thought, why is he refraining from doing book funnels with every among these books? I think he will be quickly enough.

One is with their front ends we're bringing individuals in. Number 2, when individuals churn out, they're the channel, we press individuals to. Due to the fact that as soon as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." Then they come back.

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But then likewise reconverting people who came and didn't understand the context and then they left. scripts. And it utilized to be, I had to do a webinar each and every single time. Or I needed to train them or I had to do workshops, all these things. Now it's simply read the book, and they check out the book, and then they have the aha.

That's what all of marketing and businesses is. We have to develop desire for the thing we're offering. Therefore books are one of the most powerful, if not the most powerful method to develop that desire. sales. And the person who's going to read a book is a better client, by far than any other type of consumer.

They're most likely to send out, they're likely to stick. They progress individuals, I hate stating that, since the majority of people in my life that I like do not check out. But you become a much better person by reading. Therefore they become better customers, better long term things. Therefore if I can get people to read a book, male, it changes them as a human (message).

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And I make that money over the next 6 months, over five months or whatever, it requires to break even (script). On the book funnels, I still break even immediately, they go through the upsell down process so I break even instantly. And after that we introduce them to Click, Funnels.

Yeah. Well you simply tossed out some unbelievable numbers. I want to just take a breath and I desire to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Secrets, Professional Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and different other things.

Rather than going through them separately, which would take permanently provide us the approach of what the entire process looks like from the free plus shipping to the very first bump upsell one, two, et cetera. Talk me through the philosophy. Yeah. The core thing is the book obviously, is how do we offer the book? And the very best way to offer the book is to offer it free of charge.

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It's just cover shipping." I can push people to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and buy my book, as opposed to go get it free of charge you simply got to cover the shipping. So it's such an excellent offer on the front end.

I've seen people who try to do it and they just have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book due to the fact that we desire to increase the conversion as much as possible and increase the worth of the book.

That's the first thing. And so many of mine are the book. And then it's what are the core concepts in the book, we'll create an audio program or video program. And after that, some worksheets and just a 30-day obstacle that goes to the book and we put together just a lot of stuff to make the value of the book much more, right? Yeah (funnels).

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And in the copy on, I think a few of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it free of charge here." And after that we still the individuals who click on Amazon and just purchase an Amazon anyway, since some people simply like purchasing Amazon.

Since I still desire my books to rank on those platforms and sales coming through. step. Therefore, we do have those outlets there, however again, the paid cash's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and recently we've been checking several order from Bumps, which is done truly well.

But then for each book I have actually done, I believe you know this, however the majority of people don't the way I do my books is I teach, I do an event live first, teaching the concepts to ensure that structurally makes sense in my head and my stories are not dull and stuff like that.

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And so, the second order from that, we said for $97, you get the workshop where I taught the stuff prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those two, it dramatically increases a lot of times those 2 order from Bump will cover our advertising cost just by themselves, which is, which is fantastic.

And after that we take them to our upsell down sell sequence, we alter and modify this a lot. Therefore I'll talk conceptually where we go with this, but I'm constantly trying brand-new things because, especially when we spend this much money, we have to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a great deal of times at scale. result.

Okay, they have the book now, they have the audio book, they have the core (co-founder). They comprehend the core principles of the book. And one mistake people make a lot of times, I continue to make a mistake more often and I want to admit is, I'm alright, they purchased, let's state they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you attempt to offer a Traffic course on the next page, it's like, "But I simply bought Traffic? I believe I already have traffic now." And so let's conceptually think whenever we sell something to someone, we simply solved the issue for them. Then we developed a new problem.

It's really various with physic like E-commerce products, but details products, we simply fixed that problem for them. By solving that issue what is the brand-new issue that was developed? Right. In Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next sensible upsell (something). So, I'm normally attempting to offer something between 197 and 297 in that first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you actually require funnels.

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And so, the next thing I can't keep in mind right now, what we're testing, what it is, but it might be traffic. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they need. And then upsell second is the exact same thing.

In my mind, there's this stage, people go through a growth phase and after they grow to a specific level and they shift to contribution, and contribution is sharing your gifts and selling, and starting an organization. Therefore, it'll be some variation of that. It'll be the next thing.

And it's, crushing not because numbers aren't in addition to, as that a person. However yeah, it's killing it. Well, it is killing. I simply taught on, I indicate, I got the undetectable funnel things, which we discussed last time and you said something, I believe at the last inner circle conference, or perhaps you said it in the newsletter and you stated, I don't know why, however no one ever test this.

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Well, congratulations. I indicate, and I'm truly grateful that you did it too because, I 'd belonged to GKSC for, I don't understand, given that the early 2000s, and I canceled my subscription, and it just had actually lost a lot, that it had in the past and you've brought all of it back (others).

Can I share one idea that came from Kennedy's stuff that might help people? Okay. So this is for those who're seeing the video version. If you're on the audio, simply picture something really cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they gave a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you do not know Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (dotcom secrets).

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Rob Kosberg: Did you need to buy a fax device by the method? How do you even do? We attempted to, they do not offer fax. You can't physically buy a facsimile machine anymore unless it's part of this huge printer setup. And yeah, so we had e, Fax or I do not know, something like that.

I found this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax each and every single month to these people, or excuse me every week. So every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing someone said, and after that, it died, it was a fax and it died. Numerous things, I wish to extend Dan's legacy permanently and my own tradition and Napoleon Hill, all the people that I enjoy and value. And so I went through that.

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And I do not have to compose anything aside from a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a telephone directory (read book).