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So the copyright's expired. So I'm going to be republishing a great deal of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that people haven't seen forever (questions). And so, I'm fired up just to have an entire brand name and an organization that is bringing a lot of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that company now. So yeah. I've always questioned that about Dan. I've followed Dan for a long period of time and I've constantly thought, why is he refraining from doing book funnels with each and every single one of these books? I think he will be quickly enough.

One is with their front ends we're bringing people in. However number 2, when individuals produce, they're the channel, we press individuals to. Due to the fact that as quickly as you check out the book and after that you have the context, like, "Oh, now this makes sense, now I comprehend why I require this thing." They come back.

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Then also reconverting individuals who came and didn't comprehend the context and then they left. And it used to be, I had to do a webinar every time. Or I had to train them or I needed to do seminars, all these things. Now it's simply read the book, and they read the book, and after that they have the aha.

That's what all of marketing and companies is. We have to create desire for the thing we're offering. And so books are one of the most powerful, if not the most effective method to create that desire. first. And the person who's going to read a book is a much better customer, by far than any other kind of consumer.

They're more likely to send out, they're likely to stick. They end up being better people, I dislike stating that, since the majority of people in my life that I enjoy don't read. But you become a better individual by reading. Therefore they end up being much better clients, better long term things. Therefore if I can get people to read a book, man, it alters them as a human (elements).

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And I make that money over the next six months, over five months or whatever, it requires to recover cost (each). On the book funnels, I still break even immediately, they go through the upsell down procedure so I break even immediately. And then we introduce them to Click, Funnels.

Yeah. Well you simply tossed out some extraordinary numbers. So I desire to just breathe and I desire to go through it. So, about half a million bucks a month is going into your book funnels, Dot, Com Secrets, Professional Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and numerous other things.

So instead of going through them separately, which would take permanently offer us the approach of what the entire procedure appears like from the complimentary plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. So the core thing is the book obviously, is how do we offer the book? And the finest method to sell the book is to sell it for totally free.

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It's just cover shipping." I can press people to that. And it's just an easy outlet to get people to verses, go to Amazon and purchase my book, as opposed to go get it totally free you just got to cover the shipping. It's such a good deal on the front end - people.

I've seen individuals who attempt to do it and they simply have their book. But if you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that selling this book because we desire to increase the conversion as much as possible and increase the value of the book.

That's the first thing. And so many of mine are the book. And then it's what are the core principles in the book, we'll put together an audio program or video program. And then, some worksheets and simply a 30-day obstacle that goes to the book and we created simply a bunch of stuff to make the worth of the book much more, right? Yeah (course).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 bucks," then have an image of the Amazon listing, "however get it for totally free here." And then we still individuals who click on Amazon and simply purchase an Amazon anyhow, since some people simply enjoy buying Amazon.

Because I still desire my books to rank on those platforms and sales coming through. sales funnel. Therefore, we do have those outlets there, but once again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and just recently we have actually been evaluating numerous order from Bumps, which is done actually well.

Then for each book I've done, I think you understand this, however many people don't the way I do my books is I teach, I do an event live first, teaching the principles to make sure that structurally makes sense in my head and my stories are not boring and stuff like that.

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Therefore, the 2nd order from that, we stated for $97, you get the workshop where I taught the stuff prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. In between those two, it considerably increases a lot of times those 2 order from Bump will cover our advertising expense just by themselves, which is, which is remarkable.

And after that we take them to our upsell down sell series, we alter and tweak this a lot. Therefore I'll talk conceptually where we go with this, but I'm always attempting brand-new things because, especially when we invest this much cash, we need to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. dotcom secrets (2015.

Okay, they have the book now, they have the audio book, they have the core (each). So they comprehend the core principles of the book. And one error individuals make a lot of times, I continue to make a mistake more frequently and I want to confess is, I'm all right, they bought, let's say they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you attempt to sell a Traffic course on the next page, it's like, "But I just purchased Traffic? I believe I currently have traffic now." And so let's conceptually think whenever we sell something to somebody, we just fixed the problem for them. But then we created a new problem.

It's actually various with physic like E-commerce items, but details products, we simply solved that problem for them. By resolving that issue what is the new issue that was produced? Right. In Dot, Com Secrets, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next rational upsell (times). So, I'm generally attempting to sell something in between 197 and 297 because first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have problem, you actually require funnels.

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Therefore, the next thing I can't keep in mind right now, what we're testing, what it is, but it may be traffic also - experience. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they need. And after that upsell number two is the same thing.

However in my mind, there's this stage, people go through a development phase and after they grow to a certain level and they transition to contribution, and contribution is sharing your gifts and selling, and beginning a business (types). And so, it'll be some variation of that. It'll be the next thing.

And it's, squashing not because numbers aren't along with, as that one. Yeah, it's eliminating it. methods. Well, it is killing. I just taught on, I imply, I got the undetectable funnel things, which we spoke about last time and you stated something, I think at the last inner circle conference, or maybe you stated it in the newsletter and you said, I do not understand why, but nobody ever test this.

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Well, congratulations. I mean, and I'm truly pleased that you did it too because, I 'd been a member of GKSC for, I don't know, given that the early 2000s, and I canceled my subscription, and it simply had actually lost a lot, that it had in the past and you have actually brought it all back (results).

Can I share one idea that originated from Kennedy's stuff that might help people? Okay. This is for those who're viewing the video version. script. If you're on the audio, simply think of something really cool. What's been cool is I've been going through Dan's archives? When I bought the business, they offered a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you do not understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (hands).

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Rob Kosberg: Did you have to buy a fax maker by the method? How do you even do? We attempted to, they do not offer fax. You can't physically buy a facsimile machine anymore unless it's part of this big printer setup. And yeah, so we had e, Fax or I do not know, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax every single month to these people, or excuse me every week. Every Friday he 'd send this fax and it was simply one page fax with an idea from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing someone stated, and after that, it died, it was a fax and it passed away. Lots of things, I want to extend Dan's legacy permanently and my own tradition and Napoleon Hill, all the individuals that I like and treasure - some. Therefore I went through that.

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And I don't have to compose anything other than a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book is like a phonebook (lives).

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

The Trilogy Secrets box set costs you $97 (plus $14.95 Shipping In the US and $29.95 Intl) or $127 when you buy from the Special Order Page.

He is an entrepreneur, author, and marketing expert who surged to prominence by co-founding the online sales funnel builder ClickFunnels. He also created other tools that business people will find practical in today's competitive market. As of 2022, Russell Brunson has a net worth of $40 million. Apr 12, 2022

ClickFunnels is more than worth it if you are prepared to invest in and focus on: marketing, creating product interest, lead generation, customer conversion, high-converting landing pages, email marketing, sales funnel automation, and general e-commerce marketing. Mar 10, 2022

The key difference between landing pages and sales funnels is the design of each. Landing pages consist of a single web page designed for one marketing goal, while sales funnels consist of multiple web pages that guide prospects through the buying process. Mar 18, 2021

Dave Woodward Dave Woodward is a proven business expert with a demonstrated history of growing businesses in multiple industries. He is currently the Chief Executive Officer of ClickFunnels and host of the weekly Funnel Hacker Radio Podcast.