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So the copyright's ended. So I'm going to be republishing a great deal of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that individuals have not seen permanently (look). And so, I'm ecstatic simply to have a whole brand name and a company that is bringing a lot of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that service now. Yeah. I have actually always wondered that about Dan. I've followed Dan for a long period of time and I've always believed, why is he refraining from doing book funnels with each and every single one of these books? I think he will be quickly enough.

One is with their front ends we're bringing individuals in. Number 2, when individuals churn out, they're the channel, we push individuals to. Due to the fact that as soon as you read the book and after that you have the context, like, "Oh, now this makes sense, now I understand why I require this thing." Then they return.

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Then likewise reconverting people who came and didn't comprehend the context and then they left. And it used to be, I needed to do a webinar every time. Or I needed to train them or I needed to do workshops, all these things. Now it's simply check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and services is. We have to develop desire for the important things we're selling. Therefore books are one of the most effective, if not the most effective method to create that desire. secrets trilogy. And the person who's going to read a book is a much better customer, by far than any other kind of customer.

They're most likely to send out, they're likely to stick. They become much better individuals, I dislike stating that, due to the fact that the majority of people in my life that I love do not read. You end up being a better person by reading. And so they progress clients, much better long term things. And so if I can get people to check out a book, guy, it alters them as a human (reason).

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And I make that cash over the next six months, over five months or whatever, it takes to break even (first read). On the book funnels, I still break even right away, they go through the upsell down process so I break even immediately. And then we present them to Click, Funnels.

Yeah. Well you simply tossed out some amazing numbers. So I wish to just take a breath and I wish to go through it. So, about half a million bucks a month is entering into your book funnels, Dot, Com Secrets, Professional Secrets, Traffic Secrets. Now you have some others too, you have the Cook, Book and various other things.

So instead of going through them separately, which would take forever provide us the approach of what the whole procedure looks like from the totally free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book undoubtedly, is how do we sell the book? And the finest way to offer the book is to offer it totally free.

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It's simply cover shipping." I can press people to that. And it's just an easy outlet to get people to verses, go to Amazon and buy my book, as opposed to go get it for complimentary you simply got to cover the shipping. It's such a good deal on the front end - blog.

I've seen people who attempt to do it and they simply have their book. But if you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book since we desire to increase the conversion as much as possible and increase the value of the book.

That's the first thing. Therefore the majority of mine are the book. And after that it's what are the core principles in the book, we'll create an audio program or video program. And after that, some worksheets and just a 30-day obstacle that goes to the book and we created simply a bunch of things to make the value of the book a lot more, right? Yeah (book to read).

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And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 bucks," then have a photo of the Amazon listing, "but get it totally free here." And then we still the people who click on Amazon and simply purchase an Amazon anyway, due to the fact that some people just like purchasing Amazon.

Since I still desire my books to rank on those platforms and sales coming through. services. And so, we do have those outlets there, but again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and just recently we've been evaluating several order from Bumps, which is done truly well.

However then for each book I've done, I think you understand this, however many individuals do not the way I do my books is I teach, I do an occasion live first, teaching the concepts to ensure that structurally makes good sense in my head and my stories are not dull and things like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. In between those two, it dramatically increases a lot of times those 2 order from Bump will cover our marketing expense just by themselves, which is, which is amazing.

And after that we take them to our upsell down sell sequence, we alter and fine-tune this a lot. And so I'll talk conceptually where we opt for this, however I'm always trying brand-new things because, specifically when we spend this much money, we have to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. funnels.

Okay, they have the book now, they have the audio book, they have the core (no one). So they comprehend the core principles of the book. And one error people make a lot of times, I continue to make an error more frequently and I want to admit is, I'm fine, they purchased, let's say they purchased Traffic Secrets.

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Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it resembles, "But I simply purchased Traffic? I think I currently have traffic now." And so let's conceptually think every time we offer something to someone, we just solved the issue for them. However then we produced a brand-new problem.

It's actually different with physic like E-commerce products, however details products, we just fixed that problem for them. By resolving that problem what is the brand-new problem that was produced? Right. In Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (value). So, I'm typically attempting to offer something in between 197 and 297 in that very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have difficulty, you actually need funnels.

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And so, the next thing I can't remember right now, what we're testing, what it is, but it might be traffic as well - network marketing secrets. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And after that upsell number 2 is the exact same thing.

However in my mind, there's this phase, people go through a development stage and after they grow to a certain level and they transition to contribution, and contribution is sharing your gifts and selling, and beginning a service (profit). Therefore, it'll be some variation of that. It'll be the next thing.

And it's, squashing not since numbers aren't in addition to, as that one. Yeah, it's killing it. blog. Well, it is eliminating. I simply taught on, I imply, I got the undetectable funnel stuff, which we spoke about last time and you said something, I think at the last inner circle conference, or perhaps you said it in the newsletter and you stated, I do not understand why, but nobody ever test this.

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Well, congratulations. I indicate, and I'm actually happy that you did it too because, I 'd been a member of GKSC for, I do not understand, since the early 2000s, and I canceled my subscription, and it just had lost a lot, that it had in the past and you have actually brought all of it back (persuasion).

Can I share one concept that originated from Kennedy's things that might assist people? Okay. So this is for those who're watching the video variation. If you're on the audio, simply envision something really cool. What's been cool is I've been going through Dan's archives? When I purchased the company, they offered a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you don't know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (read).

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Rob Kosberg: Did you have to buy a fax device by the method? How do you even do? We attempted to, they don't sell fax. You can't physically buy a facsimile machine anymore unless it becomes part of this huge printer setup. And yeah, so we had e, Fax or I don't know, something like that.

But I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send a fax every month to these individuals, or excuse me weekly. So every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing someone stated, and then, it died, it was a fax and it passed away. Many things, I desire to extend Dan's tradition permanently and my own tradition and Napoleon Hill, all the people that I like and treasure - websites. Therefore I went through that.

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And I do not need to write anything besides a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book resembles a phonebook (each).