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The copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that people have not seen forever. And so, I'm ecstatic just to have a whole brand and a company that is bringing a great deal of these things back.

Which is come on, as you understand that's a channel, but it's not how you grow, I got to grow that organization now. So yeah. I have actually always questioned that about Dan. I've followed Dan for a long time and I've always thought, why is he refraining from doing book funnels with every single one of these books? I think he will be quickly enough.

One is with their front ends we're bringing individuals in. But number two, when individuals produce, they're the channel, we press people to. Because as quickly as you check out the book and then you have the context, like, "Oh, now this makes sense, now I understand why I require this thing." They come back.

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Then also reconverting individuals who came and didn't comprehend the context and then they left. And it utilized to be, I had to do a webinar every single time. Or I had to train them or I had to do seminars, all these things. Now it's just read the book, and they read the book, and after that they have the aha.

That's what all of marketing and services is. We have to produce desire for the important things we're selling. And so books are among the most powerful, if not the most effective way to produce that desire. where russell brunson. And the individual who's going to read a book is a better client, hands down than any other kind of consumer.

They're more likely to send, they're likely to stick. They progress individuals, I dislike stating that, since most individuals in my life that I love do not read. You become a better individual by reading. And so they end up being better customers, better long term things. Therefore if I can get people to check out a book, guy, it alters them as a human (competitors).

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And I make that money over the next 6 months, over 5 months or whatever, it requires to recover cost (dotcom secrets (2015). But on the book funnels, I still recover cost immediately, they go through the upsell down procedure so I break even right away. And then we introduce them to Click, Funnels.

Yeah. Well you simply threw out some unbelievable numbers. I desire to just take a breath and I desire to go through it. So, about half a million bucks a month is going into your book funnels, Dot, Com Tricks, Expert Tricks, Traffic Tricks. Now you have some others as well, you have the Cook, Book and different other things.

So instead of going through them individually, which would take permanently provide us the philosophy of what the entire process appears like from the complimentary plus shipping to the first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. So the core thing is the book certainly, is how do we offer the book? And the very best way to sell the book is to offer it for totally free.

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It's simply cover shipping." I can press people to that. And it's simply a simple outlet to get people to verses, go to Amazon and purchase my book, as opposed to go get it for free you simply got to cover the shipping. So it's such a good offer on the front end.

I've seen individuals who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book since we desire to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so most of mine are the book. And then it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and just a 30-day challenge that goes to the book and we put together simply a lot of things to make the value of the book even more? Yeah (two comma club).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 dollars," then have a photo of the Amazon listing, "but get it for free here." And after that we still individuals who click Amazon and simply purchase an Amazon anyway, because some people just enjoy buying Amazon.

Since I still want my books to rank on those platforms and sales coming through. service. And so, we do have those outlets there, however again, the paid money's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and just recently we have actually been testing numerous order from Bumps, which is done actually well.

However then for each book I've done, I believe you know this, however a lot of individuals do not the way I do my books is I teach, I do an event live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not dull and things like that.

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Therefore, the 2nd order from that, we said for $97, you get the workshop where I taught the things before we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those 2, it dramatically increases a lot of times those 2 order from Bump will cover our marketing cost simply on their own, which is, which is fantastic (ideas).

And then we take them to our upsell down sell series, we alter and modify this a lot. Therefore I'll talk conceptually where we opt for this, however I'm always trying new things because, specifically when we spend this much money, we need to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. reason.

Okay, they have the book now, they have the audio book, they have the core (first read). So they understand the core concepts of the book. And one error individuals make a lot of times, I continue to make a mistake more often and I desire to confess is, I'm okay, they purchased, let's say they purchased Traffic Secrets.

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Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it resembles, "But I just bought Traffic? I believe I currently have traffic now." Therefore let's conceptually think every time we sell something to somebody, we simply resolved the issue for them. Then we developed a brand-new issue.

It's in fact various with physic like E-commerce items, but information products, we just solved that problem for them. By resolving that issue what is the brand-new problem that was created? Right. So in Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (hundreds). I'm normally trying to sell something in between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have trouble, you in fact need funnels.

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Therefore, the next thing I can't keep in mind today, what we're testing, what it is, but it might be traffic also - marketing. I can't keep in mind the top of my head. Anyway, that's the psychology, what's the next thing that they need. And after that upsell second is the same thing.

However in my mind, there's this phase, individuals go through a development stage and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and starting a company (shipping). Therefore, it'll be some variation of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't in addition to, as that a person. Yeah, it's killing it. experiences. Well, it is eliminating. I just taught on, I mean, I got the unnoticeable funnel things, which we spoke about last time and you said something, I think at the last inner circle meeting, or possibly you stated it in the newsletter and you said, I don't understand why, but no one ever test this.

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Well, congratulations. I indicate, and I'm truly delighted that you did it too because, I 'd been a member of GKSC for, I don't know, since the early 2000s, and I canceled my subscription, and it just had actually lost so much, that it had in the past and you've brought it all back (read books).

Can I share one concept that came from Kennedy's things that might help individuals? Okay. So this is for those who're enjoying the video variation. If you're on the audio, just envision something really cool. What's been cool is I've been going through Dan's archives? When I bought the company, they provided a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Because if you don't understand Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (secrets).

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Rob Kosberg: Did you need to buy a facsimile machine by the method? How do you even do? We attempted to, they do not sell fax. You can't physically purchase a facsimile machine any longer unless it becomes part of this huge printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

However I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 dollars a month, he 'd send out a fax every month to these individuals, or excuse me each week. Every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing suggestion or method or psychology.

I would buy it. Oh yeah. And it was a thing someone stated, and after that, it died, it was a fax and it died. So numerous things, I wish to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the people that I love and cherish. And so I went through that.

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And I don't have to write anything aside from a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book resembles a phone book (content).