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The copyright's ended. So I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that individuals haven't seen forever (split tests). And so, I'm excited simply to have an entire brand name and an organization that is bringing a lot of these things back.

Which is come on, as you understand that's a channel, but it's not how you grow, I got to grow that business now. So yeah. I've constantly questioned that about Dan. I've followed Dan for a long time and I've always believed, why is he refraining from doing book funnels with each and every single one of these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. Number 2, when individuals churn out, they're the channel, we press people to. Due to the fact that as soon as you read the book and then you have the context, like, "Oh, now this makes sense, now I understand why I need this thing." They come back.

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However then likewise reconverting individuals who came and didn't comprehend the context and after that they left. others. And it used to be, I had to do a webinar every time. Or I had to train them or I had to do seminars, all these things. Now it's simply read the book, and they check out the book, and after that they have the aha.

That's what all of marketing and organizations is. We have to create desire for the important things we're selling. And so books are one of the most powerful, if not the most effective way to develop that desire. competitors. And the person who's going to check out a book is a better client, hands down than any other type of consumer.

They're more likely to send out, they're likely to stick. They progress people, I hate stating that, because the majority of people in my life that I love don't read. You end up being a better individual by reading. And so they end up being much better consumers, much better long term things. And so if I can get people to read a book, man, it alters them as a human (book).

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And I make that money over the next six months, over 5 months or whatever, it requires to break even (reading). However on the book funnels, I still recover cost immediately, they go through the upsell down process so I recover cost right away. And then we present them to Click, Funnels.

Yeah. Well you just tossed out some unbelievable numbers. So I wish to just take a breath and I wish to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Professional Tricks, Traffic Secrets. Now you have some others also, you have the Cook, Book and different other things.

So rather than going through them individually, which would take permanently give us the viewpoint of what the entire process looks like from the complimentary plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book undoubtedly, is how do we sell the book? And the very best way to offer the book is to offer it for totally free.

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It's simply cover shipping." I can press people to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and buy my book, rather than go get it totally free you just got to cover the shipping. So it's such a good deal on the front end.

I've seen individuals who try to do it and they simply have their book. However if you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book because we wish to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so the majority of mine are the book. And after that it's what are the core principles in the book, we'll create an audio program or video program. And then, some worksheets and just a 30-day challenge that goes to the book and we put together simply a lot of things to make the value of the book even more? Yeah (websites).

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And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it free of charge here." And after that we still the people who click on Amazon and simply purchase an Amazon anyway, since some people simply love purchasing Amazon.

Due to the fact that I still want my books to rank on those platforms and sales coming through. two comma club. Therefore, we do have those outlets there, but once again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and just recently we've been checking numerous order from Bumps, which is done truly well.

However then for each book I've done, I believe you understand this, however most individuals don't the way I do my books is I teach, I do an occasion live initially, teaching the concepts to make certain that structurally makes good sense in my head and my stories are not boring and things like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the things before we ever did it. And that one's getting a 20% take rate on $97 Bump. Between those two, it dramatically increases a lot of times those two order from Bump will cover our advertising expense simply by themselves, which is, which is remarkable.

And after that we take them to our upsell down sell series, we change and modify this a lot. Therefore I'll talk conceptually where we choose this, however I'm constantly trying brand-new things because, specifically when we invest this much money, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. companies.

Okay, they have the book now, they have the audio book, they have the core (facebook). So they comprehend the core concepts of the book. And one error individuals make a great deal of times, I continue to slip up more frequently and I wish to confess is, I'm okay, they bought, let's state they purchased Traffic Secrets.

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Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it resembles, "However I simply bought Traffic? I believe I already have traffic now." And so let's conceptually think each time we offer something to someone, we just solved the problem for them. Then we developed a brand-new issue.

It's really different with physic like E-commerce products, however info products, we just resolved that problem for them. By fixing that issue what is the brand-new issue that was developed? Right. So in Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (read). So, I'm usually trying to offer something between 197 and 297 in that first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have problem, you actually require funnels.

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And so, the next thing I can't keep in mind right now, what we're checking, what it is, however it may be traffic. I can't keep in mind the top of my head. But anyway, that's the psychology, what's the next thing that they require. And then upsell number 2 is the exact same thing.

In my mind, there's this stage, people go through a development phase and after they grow to a particular level and they transition to contribution, and contribution is sharing your presents and selling, and starting a service. Therefore, it'll be some variation of that. It'll be the next thing.

And it's, crushing not due to the fact that numbers aren't in addition to, as that a person. Yeah, it's eliminating it. each. Well, it is killing. I just taught on, I mean, I got the unnoticeable funnel things, which we talked about last time and you said something, I think at the last inner circle meeting, or perhaps you said it in the newsletter and you said, I do not know why, but nobody ever test this.

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Well, congratulations. I mean, and I'm truly thankful that you did it too because, I 'd belonged to GKSC for, I do not understand, considering that the early 2000s, and I canceled my subscription, and it simply had lost a lot, that it had in the past and you have actually brought everything back (traffic).

Can I share one concept that came from Kennedy's things that might assist individuals? Okay. So this is for those who're watching the video version. If you're on the audio, simply picture something actually cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they gave a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Because if you don't know Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (customers).

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Rob Kosberg: Did you need to purchase a fax machine by the way? How do you even do? We tried to, they do not offer fax. You can't physically buy a facsimile machine anymore unless it's part of this big printer setup. And yeah, so we had e, Fax or I don't know, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax every single month to these individuals, or excuse me each week. So every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing suggestion or technique or psychology.

I would buy it. Oh yeah. And it was a thing somebody stated, and after that, it died, it was a fax and it passed away. Many things, I desire to extend Dan's tradition permanently and my own legacy and Napoleon Hill, all the individuals that I enjoy and treasure - book. And so I went through that.

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And I don't need to write anything besides a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book is like a telephone directory (action).

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