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So the copyright's expired. So I'm going to be republishing a lot of these books and turning a great deal of old Napoleon Hill things into audio books and simply brand-new things that people haven't seen permanently (product). And so, I'm fired up just to have an entire brand and a service that is bringing a great deal of these things back.

Which is come on, as you understand that's a channel, but it's not how you grow, I got to grow that company now. So yeah. I have actually always questioned that about Dan. I've followed Dan for a long period of time and I've always believed, why is he refraining from doing book funnels with each and every single one of these books? I guess he will be soon enough.

One is with their front ends we're bringing people in. Number two, when individuals churn out, they're the channel, we push people to. Since as quickly as you read the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." Then they come back.

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But then likewise reconverting people who came and didn't understand the context and after that they left. books. And it used to be, I needed to do a webinar each and every single time. Or I had to train them or I needed to do seminars, all these things. Now it's just check out the book, and they read the book, and then they have the aha.

That's what all of marketing and businesses is. We need to develop desire for the thing we're offering. Therefore books are one of the most powerful, if not the most powerful way to develop that desire. advertising. And the individual who's going to check out a book is a better customer, hands down than any other kind of customer.

They're most likely to send out, they're most likely to stick. They become better people, I hate stating that, because many people in my life that I like do not read. However you end up being a better individual by reading. And so they progress consumers, much better long term things. Therefore if I can get people to read a book, male, it alters them as a human (read).

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And I make that money over the next six months, over 5 months or whatever, it takes to break even (expert). On the book funnels, I still break even immediately, they go through the upsell down process so I break even instantly. And after that we present them to Click, Funnels.

Yeah. Well you simply tossed out some amazing numbers. I desire to just take a breath and I desire to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Secrets, Professional Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and numerous other things.

So instead of going through them individually, which would take forever provide us the philosophy of what the entire procedure looks like from the free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. So the core thing is the book obviously, is how do we sell the book? And the very best method to sell the book is to sell it free of charge.

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It's just cover shipping." I can push individuals to that. And it's just a simple outlet to get people to verses, go to Amazon and buy my book, instead of go get it for complimentary you simply got to cover the shipping. It's such a good offer on the front end - anything.

I have actually seen people who attempt to do it and they simply have their book. But if you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book due to the fact that we want to increase the conversion as much as possible and increase the value of the book.

That's the first thing. Therefore the majority of mine are the book. And then it's what are the core principles in the book, we'll assemble an audio program or video program. And then, some worksheets and simply a 30-day difficulty that goes to the book and we put together just a lot of things to make the value of the book even more? Yeah (russell brunson's first book).

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And in the copy on, I think some of them we have, "You can purchase us on Amazon for 20 bucks," then have an image of the Amazon listing, "but get it totally free here." And then we still the people who click on Amazon and just buy an Amazon anyway, since some individuals just enjoy purchasing Amazon.

Since I still want my books to rank on those platforms and sales coming through. hands. Therefore, we do have those outlets there, however once again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and recently we have actually been checking multiple order from Bumps, which is done actually well.

However then for each book I've done, I believe you know this, however the majority of people don't the way I do my books is I teach, I do an occasion live first, teaching the principles to ensure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.

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And so, the second order from that, we stated for $97, you get the workshop where I taught the stuff prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those 2, it dramatically increases a lot of times those 2 order from Bump will cover our advertising cost just by themselves, which is, which is remarkable.

And then we take them to our upsell down sell series, we alter and tweak this a lot. And so I'll talk conceptually where we opt for this, but I'm constantly trying brand-new things because, especially when we spend this much cash, we have to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a lot of times at scale. software.

Okay, they have the book now, they have the audio book, they have the core (dotcom secrets (2015). They understand the core principles of the book. And one mistake individuals make a lot of times, I continue to slip up more frequently and I desire to confess is, I'm alright, they purchased, let's state they purchased Traffic Tricks.

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Yeah. Yeah. And so, if you try to offer a Traffic course on the next page, it's like, "But I just purchased Traffic? I think I currently have traffic now." Therefore let's conceptually think whenever we sell something to someone, we simply fixed the problem for them. Then we created a new problem.

It's really different with physic like E-commerce products, however info products, we just fixed that problem for them. By solving that issue what is the new problem that was produced? Right. In Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (dotcom secrets). I'm usually trying to offer something in between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have trouble, you in fact require funnels.

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And so, the next thing I can't remember right now, what we're checking, what it is, however it might be traffic. I can't keep in mind the top of my head. Anyway, that's the psychology, what's the next thing that they need. And then upsell number two is the same thing.

In my mind, there's this phase, individuals go through a development phase and after they grow to a certain level and they transition to contribution, and contribution is sharing your gifts and selling, and starting a business. And so, it'll be some variation of that. It'll be the next thing.

And it's, crushing not due to the fact that numbers aren't as well as, as that a person. Yeah, it's killing it. traffic. Well, it is eliminating. I simply taught on, I suggest, I got the unnoticeable funnel stuff, which we spoke about last time and you said something, I believe at the last inner circle conference, or possibly you said it in the newsletter and you stated, I do not understand why, however no one ever test this.

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Well, congratulations. I suggest, and I'm truly grateful that you did it too because, I 'd belonged to GKSC for, I don't know, because the early 2000s, and I canceled my subscription, and it simply had lost so much, that it had in the past and you have actually brought everything back (online).

Can I share one idea that came from Kennedy's stuff that might help people? Okay. So this is for those who're viewing the video version. If you're on the audio, simply think of something really cool. What's been cool is I've been going through Dan's archives? When I bought the company, they provided a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Because if you do not understand Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (traffic).

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Rob Kosberg: Did you have to buy a fax device by the method? How do you even do? We tried to, they don't sell fax. You can't physically purchase a fax device anymore unless it's part of this huge printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send out a fax every month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing pointer or strategy or psychology.

I would purchase it. Oh yeah. And it was a thing someone stated, and after that, it passed away, it was a fax and it passed away. Many things, I wish to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the people that I enjoy and treasure. And so I went through that.

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And I don't have to compose anything besides a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book is like a phone book (where russell brunson).