b'Reformer Pilates has also been thrust into the limelight by a tsunami of celebrities and professional athletes taking to the media and social channels, showcasing their practice in Reformer studios around the world.This has prompted the general population to explore how Pilates may help them reach their own goals.Finally, in our post-COVID world, members are putting a greater emphasis on their mental health along with their physical body. They still desire results in the way they look, and equally in how they feel post-workout and in days following. Pilates is unique in that it is a challenging, transformational practice that can be done regularly without physically exhausting members. Additionally, it builds a unique mind-body connection not experienced in other modalities. All of this is good news for studio owners and fitness operators keen to find effective ways to engage with their communities and deliver results-driven experiences. The installation of a well-designed and equipped Pilates Reformer studio, brought to life by trained instructors, can elevate any studio timetable and drivenew revenues. Balanced Body has been manufacturing Pilates equipment since the mid 1970s. While we are fully aligned to the original method developed by Joseph Pilates, we have continuously innovated our equipment with features that provide greater exercise options and meet the ever-changing market we serve. We are committed to using premium quality materials, handcrafting our equipment for durability and resilience,and providing unparalleled customer service. This Playbook is designed to walk fitness operators through the creation of a commercially successfulPilates studio, from space design and layout to equipment selection and instructor education. We offeran end-to-end consultancy to optimize the potential around The Business of Pilates.Scan here for thehistory of Balanced Body5'