b'REVENUE CASE STUDY:THE THAMES CLUB, BERKSHIREReformer Pilates Turbo Charges RevenueAt The Thames ClubIn 2022, The Thames Club introduced aLocated just West of central London, The Thames Club dedicated Reformer Pilates studio offeringis a multi-service health club with a reputation for a range of classes for all abilities. Sinceinnovation. In 2018, The Club introduced a dedicated then, the classes have been consistentlyHot Yoga Club within the footprint of the existing club, creating a completely standalone brand and membership over-subscribed, creating a new revenuein recognition of a growing demand for a more holistic stream that has now reached its limit,approach to health and wellbeing.prompting the development of a new, larger studio that will support the demandThe Hot Yoga Club has been a huge success, growing and optimize the revenue potential. the total membership base and driving new revenue. In a bid to continue to grow the appeal, evolve the offering and optimize revenue, in 2022, Managing Director, Peter Williams, and Studio Manager, Laura Hedges, added Reformer Pilates to the timetable.18'