b'EDUCATION CASE STUDY:MIDTOWN ATHLETIC CLUB, CHICAGO Midtown Athletic deployed Balanced Body Group Reformer for Fitness Professionals Instructor TrainingMidtown Athletic has dedicated Reformer StudiosBalanced Body has been the preferred equipment at each of its eight locations, offering both privatesupplier across all Midtown Athletic clubs for several and small group sessions as well as four exclusiveyears. In 2023, Midtown kicked off a new education Midtown branded Reformer programs. Theirdrive for its instructors with the Balanced Body Group Reformer for Fitness Professionals program, unique Midtown branded mat offerings, Pilatesendorsed by Active IQ, specifically designed to upskill Mat and Pilates Amped, are included in the clubsinstructors already teaching in a fitness setting.membership while the Pilates Reformer sessions are part of a secondary revenue stream. Loryn Huff, National Program Director, Midtown Athletic Club, says: Balanced Body is well known in the Fitness Industry as being the leader in Pilates education. As National Program Director for Midtown Athletic Club, I have gone through the Reformer and 24'