b'FOREWORD BY KEN ENDELMANBALANCED BODY FOUNDER & CEOExploring The Growing Popularity Of PilatesA report by Research Dive at the start of 2024 highlighted that the worldwide Pilates and yoga studio market will grow by 10% between 2021-2028, representing income generation of $269 million. This growth prediction is mirrored by the Global Pilates Equipment Market Report issued by Rational Stats that estimates a year-on-year annual growthof 5.5% over the period 2023-2030, representing a market value of $215.3 million.Drawing on my own experience there are several reasons for the growth in Pilates, especially Reformer Pilates. Firstly, there is a general realization, based on an expanding library of scientific evidence, of the Globally the popularitydiverse array of benefits Pilates offers to population health. Originally of Pilates is on an upwarddeveloped by Joseph Pilates in the post World War II era, the exercise trajectory, creatingmethod has since been proven to improve mobility, balance, strength, significant consumermental wellbeing and endurance. Pilates is perfectly placed to support engagement and revenueoverall physical health and wellbeing in a fitness setting as well as aid recovery and rehabilitation in a clinical environment. No other modality opportunities for the offers such a wide breadth of benefits for users of all fitness levels, fitness industry. including seniors, mothers in pregnancy, people with disabilities and high-performance athletes.4'