b'This new Reformer Pilates studio measured just 5m byPeter explains: We were hosting a connected full-body 7m, and was created by re-imagining the under-utilizedtraining circuit in a room upstairs that we relocated ground floor lounge area, making room for five Balanceddownstairs into the current Reformer Pilates studio. This Body Allegro Reformers. has created a dedicated studio large enough to host eight Allegro Reformers, increasing our class capacity by up to Laura Hedges explains, We launched the timetable with50% and significantly growing our income potential.around 20 classes a week. We now run 32 classes each week, and have doubled our weekend offering. Since adding Reformer Pilates, we have seen a significant upliftOverall, Reformer Pilates has increasedin new income from non-members buying ad hoc sessions,our revenue by 35-40% per month.class bundles and monthly memberships.Overall, Reformer Pilates has increased our revenue by 35-40% per month. Although we had an initial outlay to purchase the Reformers, maintenance on the Allegro Reformers is minimal. All income now, aside from paying our instructors, is profit. Its hard to imagine any other service that could deliver such an impressive return on such a small floor space in a short period of time!The size of the Reformer studio was struggling to satisfy demand, with most classes attracting a waiting list. With the small 5 Reformer studio at capacity, Peter and Laura have created a larger studio on the first floor, next to the Hot Yoga Studio.19'