b'REVENUE CASE STUDY: 4 Foreword from Ken Endelman 18 The Thames Club, BerkshireBalanced Body Founder & CEOCASE STUDY: 6 The Benefits of Pilates 20 Third Space, WimbledonCASE STUDY: 8 Balanced Body Resources 22 Ten Health & Fitness, Kings Cross 10 Selecting Your Pilates Equipment EDUCATION CASE STUDY:24 Midtown Athletic Club, Chicago12 Choosing Your Balanced Body Reformer BALANCED BODY EDUCATION 26 Group Reformer Training14 Reformer Comparison 28 Balanced Body Support16 Group Reformer Revenue Model 30 Balanced Body Industry AffiliationsTABLE OF CONTENTS'