San Pellegrino had been exporting the authentic Italian experience of their sparkling fruit beverages since 1932. But in 2012, they would begin shipping an all new flavor to the United States called Aranciata Rossa, or Blood Orange.

So we thought, "What better way to give an authentic Italian experience than actually taking people to Italy?" The client wouldn't sign off on buying plane tickets for everyone, so we used Google Maps and Facebook to make it happen. Check out the video above for the full story.

Art Director: Jake Levin
Copywriter: Patrick Koelling
Category: Art Direction