Site Analysis Menu

Link Graph

Site Analysis > Link Graph

The Link Graph is a visualization of a website’s internal linking. This graph helps with siloing and recognizing themes within a site at a glance. In general, for sites you are optimizing, you want to make sure that the different topic areas (silos) create their own clearly visible sections through appropriate links.

TIP: You can read more about siloing your website on Bruceclay.com.

The spider starts at the home page and works its way down, following links to five clicks deep. Not every page on the site is represented. The graph usually includes the home page, silo landing pages and other pages that receive a sizable quantity of internal links.

Features of the Link Graph

• Lines in the graph represent links to other pages on the site.
• Nodes represent pages, and the size of a node is proportional to how many internal links point to the page. Because of this, the home page and other key landing pages almost always have bigger nodes than the rest of the site.
• Page information is visible when you mouse over any node. Point to a node to see the page URL; click a node to see more information about the page.
• Colors in the graph:
  • Blue – home page
  • Green – higher level page
  • Yellow – in-between page
  • Red – deeper page (i.e., it took the most clicks to reach)
• Reach Score is on a scale from 0 to 10 and represents how findable a page is on your site.

Crawl Errors Report

Site Analysis > Crawl Errors

The Crawl Errors report is just that — a report of errors that the SEOToolSet’s proprietary spider encounters as it tries to navigate (crawl) through a website.

This tool identifies any problems search engine spiders might have so that you can fix them. It’s crucial for SEO that search engines can move quickly and efficiently through a site, keeping the site’s content indexed and up-to-date for search.

Unlike other SEOToolSet tools that can be run on demand, the Crawl Errors report loads the most recent crawl data. The SEOToolSet’s proprietary site spider crawls active project sites on a regular, scheduled basis.

The Crawl Errors report shows URLs that do not return a 200 (OK) server status and identifies pages that link to them. This report is different from Google Search Console’s report by the same name. The SEOToolSet site spider looks for crawl errors within your website and tends to go deeper than Google’s spider.

Features of the Crawl Errors report

• URL: Page URL that was found to be a problem.
• HTTP Code: The HTTP server header status code returned for the URL, such as 301 redirect, 404 response code and various errors.
• Linked from: This shows you how many pages on the site link to the URL. Click the number of pages “linked from” to see which pages.
• Location: For redirects (3xx), the location response header identifies what page to go to next.

You can search the Crawl Errors report by HTTP code (for example, to see all 301s), URL or location using the Search box in the upper right.

Meta Details Report

Site Analysis > Meta Tags

The Meta Details report provides information regarding the tags of every page of the website. As shown below, the report displays each page’s URL along with its title, meta description, meta keywords, Heading 1 and canonical tags.

Features of the Meta Details report

• Sort: Click any column heading to sort by that column; click again to reverse the order. This can be useful for identifying empty tags, for example.
• Export: To save the data as a CSV file that you can open in a spreadsheet program, click the Export button in the upper-right corner.
• Search: You can search the Meta Details report for any text using the Search box in the upper right. So you can look for a specific term or phrase and find all the page tags that contain it.
• Unlimited crawl time: This report does not run out of memory or stop mid-crawl, as other tools on the market often do. Our site spider runs on the cloud rather than on your system resources, and it crawls the site up to five clicks deep.

SEO Report

Site Analysis > SEO Report

The SEO Report organizes website errors into three categories: major, intermediate and minor errors. Unlike the Crawl Errors report, which identifies problems search engine spiders may have crawling your website, the SEO Report focuses on on-page optimization. This report identifies pages that are lacking or weak in some critical SEO elements. It also assigns an overall score to the site, which can be useful to gauge improvement as errors are fixed.

Features of the Site SEO Report

The SEO Report looks for the following errors:

• Pages with no title tag
• Pages with no meta description
• Pages with no heading tags
• Pages with broken links
• Pages that have a title that is too short or too long according to best practices
• Pages that have a meta description that is too short or too long according to best practices
• Pages that have a meta keywords that is too short or too long according to best practices
• Pages that have too many links
• Pages that don’t have enough content
• Pages that have too high a reading level
• Pages with W3C validation errors

Reading the SEO Report results

Any errors found by the site spider are classified as either major, intermediate or minor errors based on their potential impact on search engine optimization. This classification is meant as a suggestion only, to help you decide which on-page work to prioritize.

To view the errors, open the tabs by clicking Major Errors, Intermediate Errors, and Minor Errors. Click the error type (such as “No Heading Tags” in the screen capture above) to view the page URLs containing the error.

TIP: You can select the URLs for each error, copy them to the clipboard, and then paste them into a spreadsheet program for tracking. At this time, there is no export function for the SEO Report.