b'R E VEN U E CAS E STU DY: TH E THAM ES C LU B , B ER KS H IR ELaura Hedges explains, We launched themaintenance on the Allegro Reformers is timetable with around 20 classes a week.minimal. All income now, aside from payingWe now run 32 classes each week, and haveour instructors, is profit. Its hard to imagine doubled our weekend offering. Since addingany other service that could deliver such an Reformer Pilates, we have seen a significantimpressive return on such a small floor space in uplift in new income from non-members buyinga short period of time!ad hoc sessions, class bundles and monthlyThe size of the Reformer studio was struggling memberships. to satisfy demand, with most classes attracting Overall, Reformer Pilates has increased oura waiting list. With the small 5 Reformer studio revenue by 35-40% per month. Although weat capacity, Peter and Laura have created a had an initial outlay to purchase the Reformers,larger studio on the first floor, next to the Hot Yoga Studio.Peter explains: We were hosting a connected full-body training circuit in a room upstairs that we relocated downstairs into the current Reformer Pilates studio. This has created a dedicated studio large enough to host eightAllegro Reformers, increasing our class capacity by up to 50% and significantly growing our income potential.Overall, Reformer Pilates has increased our revenue by 35-40% per month. More stories at thecore.pilates.com 31'