b'Left to Right: Ken (CEO), Roz, Delilah, Irma (Events Manager), Adam (Director of Business Intelligence), Bianca & Paul (Director of Business Development) 2026 marks the 100th anniversary of Joe and Claras arrival in New York City. The brand that bears Joes name is now one of the strongest brands in the entire world, and its growth is accelerating.Its a brand that rests on a bedrock of passion, community, trust, collaboration, and miraculous customer experiences. Its a brand that we all own together. Balanced Body is excited to celebrate our 50-year anniversary of building the Pilates brand as part of an amazing global Pilates community. Celebration is in order. 50 years of listening to customers and improving our products. 50 years of honing our craftsmanship. 50 years of making the best possible equipment we can so that instructors around the world can work miracles with their clients. Were also celebrating 25 years of making the Allegro Reformer (50,000+ sold), and 20 years of Pilates On Tour and Balanced Body Education. And as many of you know, 25 years ago, the Pilates community won the lawsuit so generations of instructors can promote what Pilates has done for them and their clients, loudly and publicly. Today, Im asking you to keep telling those stories of Joe and Clara, of improved client mobility, lifestyle, health and performance. Stories that explain what makes Pilates unique, special, and powerful. You sharing these stories and experiences will keep nurturing the Pilates brand so that the global Pilates community can continue to build on it. In these moments, its tempting to ride the wave. Lets remember to build for the next generation that is just beginning to fall in love with Pilates.1976 2026 Ken EndelmanALL THING ES Founder, CEO Balanced BodyS PILAT'