b'R E VEN U E CAS E STU DY: TH E THAM ES C LU B , B ER KS H IR EREFORMER PILATESTurbo Charges Revenueat the Thames ClubIn 2022, The Thames Club introduced a dedicated Reformer Pilates studio offering a range of classes for all abilities. Since then, the classes have been consistently over-subscribed, creating a new revenue stream that has now reached its limit, prompting the development of a new, larger studio that will support the demand and optimize the revenue potential.Located just west of central London, The Thames Club is a multi-service health club with a reputation for innovation. In 2018, The Club introduced a dedicated Hot Yoga Club within the footprint of the existing club, creating a completely standalone brand and membershipin recognition of a growing demand for a more holistic approach to health and wellbeing.The Hot Yoga Club has been a huge success, growing the total membership base and driving new revenue. In a bid to continue to grow the appeal, evolve the offering and optimize revenue, in 2022, Managing Director, Peter Williams, and Studio Manager, Laura Hedges, added Reformer Pilates to the timetable.This new Reformer Pilates studio measured just 5m by 7m, and was created by re-imagining the under-utilized ground floor lounge area, making room for five Balanced Body Allegro Reformers.30 pilates.com'