andused it to takeon thesafety-footwear
industry. “Iwanted tomakestylishsafety
footwear that feelsascomfortableasregular
shoes, ifnotmoreso,”hesays. “That’ssomething
Ihadn’tseenbefore.”
Usinganumberofnew technologies,
researchedand inventedby thecompanyover
manyyears, theshoesare lighter, andmore
flexibleandslipresistant thananyothersafety
shoe–significant improvements for those in
professions, suchasconstructionand industry,
whohave towear them forat leasteighthours
eachday.OnesuchAirtox-exclusive technology
isWhitelayer®, anextremely lightandflexible
material that isused insteadof theusual fabric,
Kevlar®. “It’ssomalleable,youcanput it in
yourhandandscrunch itup intoaball,”says
Wiingaard-Madsen,whostruckanexclusivedeal
with 100-year-oldAmericancompanyDyneema,
whichuses it tomakebulletproofvests.
Nevermindalienbirds,Airtox’sclevershoes
areabout to takeflight.
airtox.eu
I
nblazingballsof light,flocksof jagged
steelbirdsplummet fromouterspace
andcrash toEarth.Theiraim?Tocreate
highlyadvancedsafety footwear (ofcourse).As
illustratedby thisunconventional companyback
story, safety-footwearspecialistAirtox likes to
do thingsdifferently.And this isreflected in the
designand technologyof itsshoes.
TheDanishcompany, launched in January
2015, isheadedbyself-styled ‘commander in
chief’HenrikBoeWiingaard-Madsen.He took21
yearsofexperience inamanufacturingcompany
EVAmidsole
This section ismade
fromEVA, the same
extremely light and
flexiblematerial used
in regular trainers, but
improved for use in
safety shoes
Uturn
®
Better than regular shoe
laces, thiswire-based
closure systemevenly
tightens across the shoe, just
by the turnof a small knob
NRToutsole
This highly advanced anddurable
rubber provides heat resistance
up to300°C, aswell as protection
against oil, petrol and acid
Whitelayer
®
Originally
designedasanti-
penetrationwear
for theUSarmy,
thissoft fabric
protects the
wearer fromnails
andother sharp
objects. It’s55%
lighter than
anycompeting
material
Safetyshoeshave longbeenclunkyandunattractive.
Usingbrand-newtechnology, footwearcompanyAirtox
hastriumphed in improvingthetraditionaldesign
Join the safety
shoe revolution
Air tox
