Page 20 - CMC 2019 HISPANIC MARKET GUIDE

Average Time Spend Per Adult 18+ Per Day on Video
Based on total U.S. population - Q2 2018
TV-Connected Devices
Video Focused App/Web on a Smartphone
Total
Copyright © Nielsen Total Audience Report—Q2 2018
African American adults spend the most time by far on total video use at 7 hours 31 minutes per day—plus, they spend the most time on Live+Time-shifted TV viewing, TV-connected device usage and video-focused app/ web on a smartphone.
0:44 0:10
5:24
0:43 0:09
3:19
Asian Americans spend the least amount of time with video, but digital accounts for the highest percentage of their viewing at 11%.
Total African American Hispanic Asian American
Live+Time-Shifted TV 4:20 6:10 3:14 2:14
Video on a computer 0:05 0:06 0:05 0:07
0:51
0:45
0:19
0:15
Video Focused App/Web on a Tablet 0:05 0:05 0:08 0:06
7:31
4:27
Hispanics over index on TV-connected devices, and African Americans, Hispanics, and Asian Americans all over index on digital video as a whole.
MEDIA CONSUMPTION
Average Time Spend Per Adult 18+ Per Day On Social Networking
Based on total U.S. population - Q2 2018
Smartphone
Total
Copyright © Nielsen Total Audience Report—Q2 2018
Hispanics spend the most time using social media on their smartphones at 39 minutes per day, which is 87% of their total usage and the highest of any group.
0:36
0:47
Total African American Hispanic Asian American
Computer 0:04 0:03 0:02 0:05
0:34
0:35
0:39
Tablet 0:06 0:05 0:04 0:06
0:44
0:43
0:45
Asian Americans spend the most time on social networks at 47 minutes per day, with Hispanics at 45 minutes and African Americans slightly under- indexing at 43 minutes per day.
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CMC 2019 HISPANIC MARKET GUIDE