Page 19 - CMC 2019 HISPANIC MARKET GUIDE

June June June June June June June June 2
Average Time Spend Per Adult 18+ Per Day on Video
100
80
60
40
20
0
100
80
60
40
20
0
58% 65%
June June 2017 2018
100
80
60
40
20
0
June June 2017 2018
0 June June 2017 2018
2017 2018 2017
018 2017 2018 2017 2018
Internet-enabled TV-connected Devices Household Access Percentage
Total
62% 67%
June June 2017 2018
African American
Hispanic
100 68% 75% 80 60 40 20
Asian American
81% 84%
Internet enabled TV-connected devices — enabled smart TVs, internet connected devices (i.e., Apple TV, Roku, Google Chromecast, Amazon Fire TV), and enabled game consoles — can also be found in more than two thirds of U.S. households up from 62% one year ago.
Asian American households have the highest penetration at 84%, compared to Hispanics at 75% and African Americans at 65%.
Copyright © Nielsen Total Audience Report—Q2 2018
MEDIA CONSUMPTION
Average Time Spend Per Adult 18+ Per Day
Based on total U.S. population - Q2 2018
Time-Shifted TV
DVD/Blu-ray Device
Internet Connected Device
App/Web on a Smartphone
Total
0:32
0:05
0:26
2:19
10:24
0:16 0:03 0:31 2:23 6:46 *
Asian American adults spend more time than any other group on computers and tablets, and also over index on smartphone usage.
Live TV 3:49
Radio 1:45
Game Console 0:13
Internet on a Computer 0:32
App/Web on a Tablet 0:43
Total African American Hispanic Asian American
5:39
0:31
1:50
0:06
0:15
0:30
0:27
2:47
0:41
12:46
2:55
0:19
1:50
0:04
0:14
0:28
0:21
2:20
0:37
9:08
1:58
n/a
0:09
0:41
0:45
*Radio measurement includes Asian American but cannot be separated from the total audience at this time
African American adults spend 12 hours 46 minutes per day on media, which is 23% more time than the average adult.
They are the most avid consumers of media, spending more time on live TV, TV-connected devices and smartphones than any other group.
While African Americans spend more than 3.5 hours longer per day than Hispanic adults on media, Hispanics still over- index on radio, TV- connected devices and smartphone usage.
CMC 2019 HISPANIC MARKET GUIDE
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