Page 21 - CMC 2019 HISPANIC MARKET GUIDE

Q2 2018 WEEKLY REACH % OF USERS 18+ AMONG U.S. POPULATION
87%
90%
88%
72%
DVD/BLU-RAY DEVICE
14%
11%
11%
9%
GAME CONSOLE
15%
15%
18%
12%
INTERNET CONNECTED DEVICE
36%
33%
39%
43%
92%
92%
RADIO
96%
N/A
INTERNET
ON A COMPUTER
54%
48%
42%
63%
APP/WEB
ON A SMARTPHONE
78%
79%
79%
82%
APP/WEB ON A TABLET
46%
41%
42%
51%
Total African American Hispanic
Radio measurement includes Asian Amercian but cannot be separate from the total audience at this time.
Asian American
P18+ Total Universe (millions)
247
31
39
16
% of P18+ Total Universe
13%
16%
7%
Radio is king: While 92 percent of adults listen to the radio during the average week, the Hispanic reach is higher with 96 percent!
Live+Time-shifted TV viewing reached 87% of adults in Q2 2018, with African Americans having the highest reach at 90%.
Asian Americans have embraced digital and emerging technologies more than any other group. They have the highest reach of internet connected devices (including apps on their smart TVs) at 43% and the greatest reach for computer, smartphone and tablet usage.
Hispanics have the highest reach of game console usage at 18% and also over index on smartphone usage.
Copyright © Nielsen Total Audience Report—Q2 2018
LIVE+TIME-SHIFTED TV
CMC 2019 HISPANIC MARKET GUIDE
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