Page 22 - CMC 2019 HISPANIC MARKET GUIDE

MEDIA USAGE BY TIME OF DAY
MEDIA USAGE BY TIME OF DAY
Q2 2018 AVERAGE TIME SPENT (MINS:SECS) BY HOUR (MO-SU) QB2AS2E0D1O8NATVOETARLAUG.S.EPOTPIMULEATSIOPNENT (MINS:SECS) BY HOUR (MO-SU)
BASED ON TOTAL U.S. POPULATION
ADULTS 18+
AFRICAN AMERICAN 18+
60:00
60:00 50:00 40:00 30:00 20:00
10:00 00:00
ADULTS 18+
AFRICAN AMERICAN 18+
60:00
50:00 40:00 30:00 20:00
60:00
50:00
50:00
40:00
40:00
30:00
320:0:0
10:00
20:00
00:00
10:00
10:00 00:00
6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 12A 1A 2A 3A 4A 5A
6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 12A 1A 2A 3A 4A 5A
HISPANIC 18+
00:00
6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 12A 1A 2A 3A 4A 5A
6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 12A 1A 2A 3A 4A 5A
60:00
HISPANIC 18+
60:00 50:00
60:00
40:00
50:00
30:00
40:00
20:00
30:00
10:00
20:00
00:00
10:00
50:00
ASIAN AMERICAN 18+
60:00
40:00
50:00
30:00
40:00
20:00
30:00
10:00
20:00
00:00
10:00 00:00
6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 12A 1A 2A 3A 4A 5A
6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 12A 1A 2A 3A 4A 5A
ASIAN AMERICAN 18+
Live+Time-shifted TV
TV-Connected Devices
Radio* Digital
(DVD, Game Console, Internet00:00 6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 12A 1A 2A 3A 4A 5A
(Computer, Smartphone, Tablet)
9:00 p.m.
(DVD, Game Console, Internet (Computer, Smartphone, Tablet)
Connected Device)
Connected Device)
6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 12A 1A 2A 3A 4A 5A
Live+Time-shifted TV TV-Connected Devices Radio* Digital
* Radio measurement includes Asian Americans but cannot be separated from the total audience at this time. Radio is not included on the Asian American chart
9:00 p.m. is the hour with the greatest amount of usage for African American, Hispanic and Asian American adults
Copyright © Nielsen Total Audience Report—Q2 2018
22
CMC 2019 HISPANIC MARKET GUIDE
13:15 18:01
13:15 18:01
17:19 17:19 22:37 22:37
11:47 08:58
07:08 07:12
11:52 09:59 09:59 10:11
07:08 07:12
09:16
10:11 12:27
12:27
09:16
09:51 13:02
15:18 16:42
22:48 27:17
29:32 30:33
10:05 07:50
06:32 07:32
24:32 20:44 18:41
06:33 06:32
17:43 17:10
07:32
18:41
16:06
11:47 08:58
18:39 14:39 11:52
15:18 16:42
17:15 17:56 18:20 18:40
29:32 30:33
31:50 33:02
20:53 22:35
20:53 22:35
25:22 25:22 26:48 26:48
17:15 17:56 18:20 18:40
34:30 34:52 34:30 35:17
19:12 19:33
20:11 20:57
34:52 36:07 35:17 37:09
20:11 20:57
37:09 38:51
24:18 25:38
24:18 25:38
27:34 27:34 28:23 28:23
27:08 27:05 27:44
27:08 27:05 27:44
29:40 29:40 29:50 29:50 30:20 30:20
22:40 24:56
26:59 27:36
38:17 39:56 41:28
2140:2:065 17:2907:50
24:3240:23 20:3434:59
12:44 06:33
1278:4:536 17:10
28:51 29:43 30:07
28:51 29:43 30:07
31:06 31:06
30:14 31:15
30:14 31:15
32:49 32:49 33:26
09:51 13:02
22:48 27:17
26:59 2172::3464
41:28
32:50 33:27
32:50 33:27
33:26 35:12 35:12 37:20 37:20 37:43
3 0 :0 0 2 2 :1 4 22:14 16:06
25:1080:39 14:39
19:12 19:33
31:50 33:02
22:40 24:56
36:07 38:17
24:26 17:29
38:51 41:59 39:56 40:23
30:00
37:433:41 3235::4010
32:12 32:12
33:59 28:5461:59