» Access information and tools plus view the complete
KraftMaid Cabinetry product offering at kraftmaid.com.
» Request a sample of your favorite finish and door style
at kraftmaid.com/samples.
» Begin gathering ideas for your new kitchen by following
KraftMaid Cabinetry on Pinterest at pinterest.com/kraftmaid.
» Get inspired by and save images of KraftMaid
®
cabinetry
to your online ideabooks at houzz.com/pro/kraftmaid.
continue your journey
it’s all about you.
Now that you’ve gathered some ideas for your kitchen, bath or living
space, it’s time to contact a designer. The experts at your Independent KraftMaid
®
Showroom can
guide you through every step of creating your space. If you still need more ideas and inspiration,
check out the resources listed here.
» Find a designer at an Independent KraftMaid
®
Showroom to
help you every step of the way at kraftmaid.com/findaretailer.
86
87
continue your journey
KM_TMVAN_042014.indd 86-87
3/19/14 4:07 PM
continue your journey
it’s all about you.
N w that you’ve gathered some ideas for y ur kitchen, bath or living
space, it’s time to contact a d signer. The experts at your Ind pendent KraftMaid
®
Showroom can
guide you through very step of cr ating your space. If you still ne d m re ideas and inspiration,
check out the resources list d here.
» Find a designer at an In pe den KraftMaid
®
Showroom to
help you every step of the way at kraftmaid.com/findaret iler.
86
Your role as a designer
You have an important role to fulfill throughout the design journey. Here are a few tips to help you direct your customers through the
buying process.
1. Reinforce your position as your
customers’ trusted adviser.
Continually demonstrate that you have
the education, training, experience
and vision to guide your customers
throughout the entire design journey.
2. Provide your customers with homework.
Send them to kraftmaid.com, where they can
take the Style Quiz, create a Style Board and
save products to MyStyle Studio. Giving your
customers assignments will help you better
understand their needs, wants and desires so
you can create a design that fits them.
3. Get customers engaged in the design
process.
When they’re emotionally
connected to the project, they continue
to make decisions and move the project
forward. It also prevents them from
seeking out a different designer.
4. Show them how much you’re
committed.
Spend time with your
customers. Listen to understand
them. Learn how they plan to use
their space. Customers buy cabinetry
only two to three times in their lives,
so they need to know they have your
undivided attention.
5. Show them that you listened.
When you show customers
their designs, tell them how you
incorporated products that fulfill
the needs, wants and desires
that they expressed. It’s hard to
say “no” to a kitchen that is the
perfect fit.
Get connected with Houzz
Houzz provides people with everything they
need to improve their homes, and it connects
them with professionals. Join the community to
display your work and increase your exposure to
homeowners. For design ideas of your own, make
sure you follow us at houzz.com/pro/kraftmaid.
