50 AMERICANWAY
FEBRUARY 15 2009
G L O B A L L BN A
MIkE MoNRoE
is a sports columnist for the
San Antonio
Express-News
who has covered theNBA for 23 years.
Entertainment Group — which owns and
operates the Staples Center, the downtown
Los Angeles home court of both the NBA’s
LakersandClippers— tobuild10 to12new
arenas inChinaover thenext several years.
The sheer number of youngsters now
playing basketball in China, estimated in
the millions, indicates that there will be
many more who have the skills needed to
followYao, Yi, andSun to theNBA.
Theadventof theInternethasalsoplayed
ahuge role inpopularizing theNBAall over
the world. Stern, always an early adapter,
saw the potential of a digital league before
most. Just as importantly, he understood
that the Internet hasnoborders.
“It’s no accident that
[
our website
]
gets
more visits, in some months, from China
than from the U.S.,” Stern says. “You want
photography? You want statistics? If you
live inChina, you canget agame ‘streamed’
everyday.
“So the Internet is huge.When someone
asksmewhat the futuredevelopmentswe’re
looking at are, I say there is international
and there is digital, and they’re actually re-
lated, because the digital makes the inter-
national somuchmore cohesive.”
Could the futureof theNBA includeadi-
visionoutsideNorthAmerica?
Sternhasavoided such speculation in the
past, but he sees the2012Olympics, sched-
uled for London, as another event that will
spike interest inbasketball and theNBA.
“I have no ideawhat’s going to happen,”
Stern says when asked to predict what
NBA basketball might encompass in 10
more years.
He does, though, have a distinctly global
vision.
“Ideally, therewouldbe anNBA-assisted
league inIndia,”hesays. “Therewouldbean
NBA-related league, in some shapeor form,
in Latin America, possibly
[
development-
]
league related. There would be an NBA-
partnered league,maybebearingourname,
in conjunction with the
[
Chinese Basket-
ball Association
]
inChina. Therewould be
a much bigger NBA presence in Eastern
Europe. I’m not sure if Russia would be
thehubor somewhere else.…And abigger
NBApresence inEurope, comingout of the
2012Olympics.”
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