Page 20 - CMC Hispanic Market Guide 2018

According to Nielsen, "The amount of content ready to be consumed and the platforms on which it can be
displayed has been constantly growing. But does having access to more channels and platforms in the household
mean that consumers will view more? Are these viewing and streaming habits consistent among ages and ethnic
breaks? Not necessarily. Despite having access to more, households are tuning in to fewer channels. It may seem
as though these viewers are switching to other devices and platforms to consume content."
Theirfindings include:
The evereee T"; EV?’/Spike/FM Hispanics tune in to the most radio stations
numbee of "W" 9’ ° _ on average, however it is important to note
ehemeye reeewed ’5d:j°h5‘a"°"5 that VIdeo—On—Demarid suoscription
end med have M": L35 599” 5 penetration (Netfllx, Hulu Plus, Amazon
. E"! U5 ‘W965? Prime) is up six percent year to year within
big“ d“:'"ed ‘” ‘W9’ ‘"9 I35‘ ""99 Hispanic households
9 pas V95“ V9575» \{source Nielsen 2017 NatmrialT\\l Panel Live
Universe Estimate Interval)
i..:‘:;:l;§T::;:::...i
households continue me te thefeweet
‘° “ewe 5"“ “"9 number ofTV channels
to the greatest on average’ However’ The over—55—years—or—age demo not only
number of channels they We the mgheet watches the greatest number of channels
They also use the amount ef eienel Surfing but also visits the most online surfing and
most mobile end meemm mes streaming sites compared to other demos.
applications. emmeg
Average Channels Receivable &
Tuned Per Week Per Household in 2016
AVG CHANNELS RECEIVABLE
199.5
185.1
180. 1
AVG CHANNELS TUNED
I
‘ 19 5 I COMPOSITE
' I AFRICAN-AMERICAN
- 14.8 I HISPANIC
I ASIAN-AM ERICAN
I 11.0
20 mix (Mt HISPANIC MARKETGUIDE