Page 22 - CMC Hispanic Market Guide 2018

Weekly Hours: Mins of Usage by Ethnicity & Race-(Q2 2017)
Af 'can- As'an-
Adults 18+
Live+DVR/Time-Shifted TV 31:06 1.5:29 23:36 11.:3B
AM/FM Radio 12:1.8 13:35 1321.3 na
TV-Connected Devices 1.:27 1.:55 1.235 1.225
Internet on a Computer 6:01. 6:30 1.:O1. 3:1.9
Video on a Computer 2:19 3:31 2:01 1:57
Streaming Audio on a Computer 0:06 0:07 0:05 0:05
Social Networking on a Computer 021.9 0:1.1 0:25 0220
App/Web on a Smartphone 17:13 20:20 1921.7 11.:18
Video on a Smartphone 0:50 1:22 1:28 021.9
Streaming Audio on a Smartphone 0:39 0:1.9 0:55 0:29
Social Networking on a Smartphone 1.:12 1.231. 5:02 221.2
APP/Web 0" 3 Tablet 4:01 4:37 2:28 1:1.6
Video on a Tablet 0:20 0:35 0:19 021.5
Streaming Audio on a Tablet 0:10 0:13 0:05 0:03
Social Networking on a Tablet 0:37 0:39 0:21. 0217
: L
African- Hispanics Asian-
American are the most Americans
audiences avid radio have the
watch more listeners and highest
TV than any spend most amount of
other group. time using tablet video
their usage.
smartphones.
Eupynght © Nielsen Media Research 2017 ‘(mnparable Mam Repart 02 20,7
22 2018 CMCHVSPAMC MARKETGUIDE E