Page 24 - CMC Hispanic Market Guide 2018

Digital Activity According to Device I I -V

1. uanng/personalads 39% 32%I~1l 2z.%

2. Listen to a local radio station online 36% 31.%W 27% I"!

3. Take college courses 34% 31%Wl 26% ""7 _

4. Movies \[watch or dnwnlnad) 34% 27% 25%

5. Listen in radio (localor inrernet radio) 32% 30% 25%

6. watch free TV pmgrams 32% 24% 23%

7. Listen m lnternec radio (IHearlR3dIn, lzadioconi, etc.) 32% 29% 26% W '

3. watch TV programs using online subszriptian service 31% 25% 22%

9. Job/employment search 31% 27% 21% me Smmphone is the
16. CableTV network site 30% 23% 19% lieart uf Hispanic
11. Listen m online music service Ilastfm, PandL7ra,5puIIfy,Et(.) 30% 23% 2z.% tefihrmlogv 05595550"-
12. Watch live spans 30% 26% 13%

13. MEdI(ai servltes/Information 29% 22% 18%

14. Download newspaper, radio or TV apps 29% 21% 21%

15. Other coupons 23% 23% 18%

16. Autnmabile ininrmatinn 23% 23% 1D%

17. Music (download or purchase — imnes, Google Play, etc.( 23% 25% 21%

13. Photo processing/snaring (snapnsnsliuttemy, etc.) 23% 22% 13%

19. Daily deals (croupon, LivIng5n(IaL etc.i 27% 23% 19%

2o. casino-type games (blackjack, poker, etc.) 27% 17% 26%

21. video clips (VouTube, etc.) 27% 25% 20%

12. Other use 27% 21% 13%

23. Financialinformation/services 26% 16% 15% Dating/personal ads,
24. Banking 26% 2a% 16% $011636 ¢0WSES_=‘md
25. scan QR code (niooile device oarcoderor prod into/discounts) 26% 24% N/A L'S‘°"'"g ‘° '"“S".‘"E

‘ top three categories

16- Shopping 15% 10% 17% acmss the board.
27. Blogs (read or contributed to) 25% 22% 16%

23. Instantmessaging 25% 21% 19%

29. Mnvie listings 25% 23% 19%

3o. social netwnrkingflatebnnk, Twitter, Linkedln, etc.) 25% 21% 13%

31. Traffic 25% 22% 18%

32. Lnzallcammunity Events 25% 21% 13%

33. MapsICiPS (Google Maps, Mapqoesr. em\] 25% 19% 15%

34. rind a business address or phone number 23% 13% 16%

35. searcti (Google, vanool, em\] 24% 22% 19%

36. Games (play ordnwnload\] 24% 21% 17%

37. Restaurant information (reviews, reservations, etc.) 24% 17% 16%

33. Weather 213% 17% 15%

39. consumer reviews (products, services, etc.( 23% 19% 16% Hispanics spend as mucli
40. Real estate listings 23% 19% 17% "me “Sing ‘"97’
41. Travel reservations (airline, notel, auro rental, etc.) 23% 19% 17% ‘"‘3"P“°"°‘ “"

scanning QR codes as

42. other games (play or dnwnlnad\] 23% 21% 17% they an M Soml media\}
A\}. Ln(al news 23% 13% 16%

1.4. Podcasts (watcn, listen or dnwnlaad) 23% 21% 13%

45. Fantasy foorballor other fantasy sports 22% 23% 16%

46. National news 22% 13% 16%

47. Sports scores/updates 21% 19% 15%

Cflpyvight e Staibamugh Z017 ‘Maikel/Release Hispanic osi Mu|li—Marke| 2017 Release I Tmai (De: 2015 'ApV 2017\]
2\]; 1018 CMCHVSPANVC MARKETGUIDE