Page 19 - CMC Hispanic Market Guide 2018
P. 19
Total Day, Primelime, Daytime, Late Night by Race/Ethnicity
Share of Total TV HH
During totalday, half of the share was comprised of ad supported cable among African-Americans. They also had
the largest share of premium pay. Network affiliates had a larger share among Hispanics, compared to African-
Americans and Asian-Americans across all dayparts. All other tuning was the third most popular source among
Asian-Americans across all dayparts.
Primetime
Tmai Day Monday - Saturday 8 - 11pm
Monday - Sunday 6am - 6am 5”"‘d3Y 7'11P“"
.
.
3
5 3 1 1, 1 3
1 4 1 2 2
2 2
5 4 4
3
African- Hispanic Asian- African- Hispanic Asian-
American American American American
Daytime Late Night
Monday- Friday 10am - 4:30pm Monday- Sunday 11:30pm - 1am
6
.
40
4 1 3
3 4
6 5 1
38 2 3 3 1 2 5 1
3 4 3
African- Hispanic ASian- African- Hispanic Asian-
American American American American
I Network Affiliates I Independents I Public I Premium Pay
IAd Supported Cable I All other Cable All Other Tuning
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