Page 17 - CMC Hispanic Market Guide 2018

Television
TV Programs — Type TV Programs — Type
Typically Watch Typically Watch
1 Novelas 88% 12 Realiti - Talent 22%
E Local News - Late E2"/a 1i Daitime Talk Shows 22%
5 Movies 219% 16 Game Shows 21%
7 Documentaries 23% 18 Daytime Soap Operas 21%
9 Local News - Evenini 23% 20 NationalINetwork News 20%
11 Realii - Datini 22% 22 Dramas 18%
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Household Tuning by Race/Ethnicity
Tuning per TV HH per week (hour: minutes)
During the 2015-16 season, African-American households had higher tuning levels than composite, averaginga 38
percent lift of 21 hours and A8 minutes more per week than total U.S. Asian-American homes had the lowest tuning
levels, and Hispanic homes were below the composite tuning levels.
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9 53:39 59:29 59:41 ' §9:53 "'°‘ 59:02 9 _
HISPANIC 55:33 57.17 57.10 55.53
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33:20
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l mu! CMC HISPANIC MARKET GUIDE l 17