Page 15 - CMC Hispanic Market Guide 2018
P. 15
Top 25 Hispanic DMAs Sorted by Highest Percentage of Hispanics
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1 HarlingenlweslacolBrownsville/McAllen 89% 387
2 El Paso 75% 327
3 San Antonio 52% 227
I. Fresno/Visalia 51% 222
5 Miami/Ft. Lauderdale 51% 222
6 Bakersfield 1.7% 206
7 Los Angeles A2% 183
B Albuquerquelsanta Fe 1.0% 175
9 Tucson 33% 1A6
10 Houston 33% 11.2
11 San Diego 30% 130
12 Austin 27% 119
13 Las Vegas 26% 115
11. Sacramento/Stockton/Modesto 24% 105
15 Dallas/Fort Worth 2A% 103
16 Phoenix 23% 101
17 New York 22% 97
18 Orlando/Daytona Beach/Melbourne 21% 91
19 San Francisco/Oakland/San Jose 21% 91
20 Colorado Springs/Pueblo 20% B6
21 Chicago 19% 83
22 West Palm Beach/Fort Pierce 18% 77
23 Denver 17% 76
21. Fort MyersINaples 17% 75
25 Tampa/St. Petersburg 15% 67
(apyrvght © Scavhamugh 2017 ‘Mavkel/Release Hispanic Dsr Mu|u—Markex 20,7 Release , Tmai (Dec 2015 V Aw 20,71’
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