Page 16 - CMC Hispanic Market Guide 2018

Language Preference Among Hispanic TV Households (000)
Only Spanish Mostly Spanish Spanish Er English Mostly English Only English
2,400 3,710 4.030 3.620 2,190
38.3% 36.4%
Spanish Dominant Non-Spanish English Dominant
6,110 Dominant 5,810
9.3100
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Snapshot of Media consumption/Ownership Among Hispanic TV Households (000)
wired Cable 6,920 Io3.A% 1 2,360 14.8%
With Pay 10,350 27.3% 3 A,020 25.2%
Without Pay 5,090 31.9% PC Owner 12,200 76.5%
Broadcast Onl 3,210 20.1% PC 0nliINo Internet 850 5.3%
DB5 4,820 30.2%
DVR Owner 7,360 A6.1% 2 \\\\
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16 l mu; cMc HISPANIC MARKET GUIDE l