Page 18 - CMC Hispanic Market Guide 2018

Distribution by Dayparts by RacdEthnicily \[or 2016
In 2016, viewing among persons in African-American homes continued to he the highest with A5 hours and
13 minutes per week. Persons in Asian-American homes viewed the least with 16 hours and 29 minutes, while
viewing from persons in Hispanic homes fell as the mediary with 24 hours and 21 minutes. Among all reported
age groups, trends remain the same with African-American viewing higher than other groups.
Viewing per person per week (hours: minutes)
53:03
46 18
37:19
32.42 27 u 19:05
24.34
15 38 133:
1:. 31. 17.55
7.A1c
Composite African-American Hispanic Asian-American
Women 18 + I Teens 12-17
I Men 18 + I Children 2-11
Distribution By Dayparls by Race/Ethnicity For 2016
Distribution of tuning per TV HH per week (hours: minutes)
T Annually T
TatalDay 78:41 52.29 33:20
2 9 2 0 2 0
0th . "2: "2:
°' fig: (3.. §..
1 6 1 7
Sat.-Sun. Day 15 10 10
Late Fringe 1 O
2
Primetime 1 8 3 24
Early Fringe 10 13 12
Man.-Fri. Day 17 19 17
African- Hispanic Asian-
American American
Snurce (urrenl am am an 2o1s—2o1a season «mm og/21/2o1s , D9/IE/2016 Based an Hwmia um um (live rv usage and Dvu Playback), Total Day M—Su
6a—6a,M—FDay M—F iomop, Early Fringe M—F1.30p—710p,Brnad:astPrvme M—SaEp—I1p SM 7p—11p,lateFrmge M—Su mm Sa|—Sun s 7a—73Dp.Su 7a—7p, Other
all remaining «mm, ”O\\/ermghl, may Morning ‘wiiemamder
18 2018 (Mt HiSPANi( MARKET GUIDE 3