Website Design Company Jacksonville Fl: Crafting Digital Experiences That Are Aesthetically Appealing And User-Friendly Is Necessary For Online Success

Web Style Principles and Elements

Ever feel like you're shouting into deep space with your site? You have actually put your heart and soul into your material, but it's simply not resonating. It's a typical snag: crafting a website that not only looks good but likewise speaks directly to your audience. This is where understanding the core concepts and aspects of website design ends up being important. Are you prioritizing visual appeal over usability, or vice versa? Striking the right balance is the key.

The Foundation

• Color Theory: More than just looks, color evokes feeling and guides the eye. Consider your brand name's personality-- does it yell vibrant and energetic, or calm and sophisticated?
• Typography: Legibility is king! Pick font styles that are simple to read throughout gadgets and that enhance your overall design. An elegant font is useless if no one can understand it.
• Imagery: Top quality pictures and graphics can raise your website. Beware of stock photos that feel generic. Credibility matters!
• Design: An efficient layout ensures a smooth user experience. Focus on crucial information and guide visitors through your content with clear visual hints.

Concepts in Action

Think about the principle of "hierarchy." Are you guiding your users' eyes to the most essential elements? Or is whatever competing for attention, resulting in a confusing mess? Great hierarchy utilizes size, color, and positioning to develop a clear path for the user.

Another essential principle is "balance." A balanced design feels steady and unified - Fisher Agency. This doesn't necessarily suggest perfect balance, but rather a circulation of visual weight that develops a sense of balance. Picture a seesaw-- you desire both sides to feel grounded

Common Issues and Solutions

One frequent misstep is disregarding mobile responsiveness. In today's mobile-first world, a site that does not adjust to different screen sizes is almost worthless. Users will merely bounce if they need to pinch and zoom to navigate your site (Fisher Agency). The search engines penalize websites that are not mobile friendly.

This is where the Fisher Agency really shines. They understand the significance of a smooth user experience throughout all devices. They craft websites that are not just aesthetically sensational however also exceptionally intuitive and user-friendly. They carefully think about the mobile experience, ensuring that your website looks and works flawlessly on any device. They work to develop a site that looks fantastic but likewise acts as a high performing lead generation tool.

A slow packing speed is a death sentence for any site. Users are restless, and they won't linger for your website to load. Optimize your images, decrease your code, and utilize internet browser caching to enhance your website's performance. A faster website not just enhances user experience however also enhances your online search engine rankings.

The Fisher Agency prioritizes speed and performance, guaranteeing that your website loads rapidly and efficiently. They utilize cutting-edge website design techniques and innovations to enhance your website for optimal speed and efficiency. They also understand the value of keeping the technical financial obligation low, so you don't end up with an inadequately coded site that is hard to update in the future.

Website Design Software and Technologies

Ever seemed like you're battling a digital octopus when trying to develop a website? You're managing style principles, user experience (UX), and the ever-evolving landscape of web technologies. It's not simply about making a website appearance pretty; it has to do with crafting an experience that guides visitors, transforms leads, and leaves an enduring impression. How do you even begin to navigate this intricate world?

Let's discuss the elephant in the room: that sinking feeling when you understand your style isn't responsive. It looks fantastic on your desktop, but diminishes into an unreadable mess on a smart device. Or worse, the mobile navigation is absolutely broken. What excellent is a gorgeous website if nobody can really utilize it on their phones? You are missing out on a substantial audience. Did you know that mobile represent around half of all web traffic worldwide?

The Fisher Agency's Method

The Fisher Agency comprehends this disappointment intimately. They have a core philosophy that prioritizes mobile-first web design. They construct with the tiniest screens in mind, making sure a seamless experience for mobile users. This isn't just an afterthought; it's baked into their whole style procedure. They use cutting-edge techniques like progressive improvement, which indicates the core functionality of the website works on older browsers and gadgets, while newer technologies include extra style and functions for those with modern setups.

They are likewise skilled at guaranteeing the website satisfies the current availability requirements, making it easier for individuals with disabilities to utilize. This not just expands your audience however likewise improves the overall user experience for everyone. A site that's simple to navigate and understand is a website that transforms.

Key Factors to consider

Selecting the right tools and technologies is paramount. Here are a couple of things to keep in mind:

• Content Management System (CMS): Select a CMS that's user-friendly and permits easy content updates. WordPress stays a popular option, however check out options like Drupal or Website design for specific requirements.
• Front-End Frameworks: Frameworks like React, Angular, or Vue.js can enhance development and create vibrant interface. However, weigh the intricacy against your task's requirements.
• Responsive Design Structures: Bootstrap and Foundation use pre-built parts and grids for creating responsive layouts quickly.

Here's a pro pointer: do not get captured up in the hype of the newest innovation. Concentrate on choosing tools that resolve your particular issues and fit your team's capability. A well-executed site using older technologies will always outshine an improperly executed site utilizing the most recent and biggest.

The Fisher Agency uses a thoroughly curated stack of technologies that are customized to each customer's requirements. They focus on maintainability and scalability, ensuring that your site can grow and adjust as your company develops.

Jacksonville, FL: Premier Website Design Solutions

Jacksonville, Florida, a vibrant city on the First Coast, boasts a population going beyond 900,000, making it the most populous city in the state. Known for its lovely beaches, comprehensive park system, and prospering organization environment, Jacksonville offers a distinct blend of urban features and natural charm. The city's diverse economy covers markets from finance and health care to logistics and advanced production, cultivating a vibrant and innovative atmosphere.

If you're seeking to elevate your online presence, Fisher Agency can help. Contact them today for a free assessment and specialist guidance on Web Style to boost your digital technique.

1. Website Design: Creating a site's visual appearance and UX is crucial to drawing in and retaining visitors. Effective Website Design improves a brand and guides users seamlessly through the digital realm.
2. User Interface Design: User Interface Design concentrates on the aesthetic elements and interactivity of a computerized product. A skillfully made UI is essential for generating captivating and intuitive digital experiences.
3. User Experience: User Experience focuses on how people feel when engaging with a digital product. It plays a critical role in developing interesting and effective online platforms.
4. Responsive Web Design: Responsive web design assures optimal viewing results on various devices. It's crucial for developing adaptable digital user interfaces.
5. Html: Html gives the structure and material for webpages. It is vital for creating the visual design and engaging elements of online existence.
6. Css: CSS dictates the visual presentation of online content, controlling elements such as layout, colours, and fonts. This styling language is vital for developing appealing and user-friendly digital experiences.
7. Javascript: JavaScript enlivens web pages, making them engaging and lively. It's essential for developing captivating user experiences in online settings.
8. Web Accessibility: Web Accessibility makes certain online content is usable by all, comprising people with disabilities. Adding accessibility from the beginning of development leads to more inclusive and user-friendly online experiences.
9. Web Development: Web Development is the making and maintenance of sites on the internet, ensuring functionality and user experience. It is critical for establishing an online presence and crafting interesting digital platforms.
10. Content Management System: The Content Management System (CMS) helps in developing, administering, and modifying digital content. It allows users to build and maintain an online presence without requiring any code.
11. Search Engine Optimization: Search Engine Optimization enhances online presence through well-planned content and technical alterations. This procedure is essential to boost a site's ranking and attract more organic traffic, resulting in bigger success for any online venture.
12. Wireframe: Wireframes are basic blueprints that outline a digital product's structure and features. They are essential for mapping user flows and content hierarchy before visual design starts for online platforms.
13. Prototype: An Prototype is a preliminary version of a system, utilized to assess and refine its functionality and user experience. In interactive application creation, prototypes enable designers to envision the layout and progression of content before final development.
14. Bootstrap Framework: Bootstrap is a well-known opensource system for creating responsive, mobile first web applications. It offers pre-built components and tools that simplify the procedure of creating uniform and attractive websites.
15. Front End Development: Front End Development focuses on constructing the UI and interactive elements of a site. It molds the appearance and UX of web applications.
16. Back End Development: Back End Development is the engine that drives the functionality and data management of web applications. It guarantees seamless user interactions by managing server-side logic, databases, and APIs.
17. Hypertext Transfer Protocol: Hypertext Transfer Protocol is the foundation for data communication on the web, enabling browsers to request and get resources from servers. It determines how content is provided, affecting the structure and presentation of online creations.
18. Domain Name System: This Domain Name System converts user-friendly names into IP addresses, guiding users toward the correct server. This is key for online presence creation, ensuring people can effortlessly find and access content.
19. Web Hosting: Website Hosting offers the necessary server storage and infrastructure for your website to be accessible on the internet. This is a foundational component that allows the visual creation to reach its target users.
20. Cross Browser Compatibility: Cross Browser Compatibility ensures a stable user feeling across various web browsers. It's crucial for reaching a larger audience and maintaining the planned appearance and function of web products.
21. Mobile First Design: Mobile-first design prioritizes creating layouts and functionality for smaller screens first. This method guarantees great user interactions on all devices while developing online platforms.
22. Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to guide more visitors toward intended actions. Using CRO strategies is vital for boosting the performance of an online presence and maximizing its potential.
23. Typography: The art of Typography significantly impacts user experience by making content readable and interesting on digital interfaces. It creates visual hierarchy and brand identity, affecting how visitors perceive and interact with the platform.
24. Color Theory: Color theory steers artistic choices, affecting user understanding and engagement. Strategic application of color principles improves visual attractiveness and user experience for digital interfaces.
25. Information Architecture: Information Architecture arranges and orders content to ensure ease of use and findability. It's essential for developing effective digital experiences.
26. User Centered Design: User Centered Design prioritizes the target audience's needs and preferences during the creation process. This method ensures digital platforms are user-friendly, easy to use, and useful for their target users.
27. Human Computer Interaction: Human-Computer Interaction principles guide the creation of easy-to-use digital interfaces. Considering these principles leads to more understandable and effective online experiences.
28. Usability: Usability ensures a site is simple to use and comprehend. It's crucial for creating engaging online interactions that meet user needs well.
29. Prototyping: Prototyping is crucial for visualizing and evaluating interactive layouts before full development. It helps refine user experience and identify likely issues early in the digital interface creation process.
30. Interaction Design: Interaction Design shapes how users interact with digital interfaces. It's essential for creating easy-to-use and enjoyable online experiences.
31. Visual Design: Visual design focuses on the aesthetic appeal and usability of digital interfaces. It shapes user experience, leading visitors through content with well-made layouts and interesting visuals for optimal interaction.
32. Accessibility: Accessibility ensures digital content is accessible by everyone, irrespective of ability. Focusing on it in development generates inclusive online experiences for all users.
33. User Research: User Research informs the process of creating effective online sites by comprehending user requirements and actions. This comprehension guarantees that the digital product satisfies user hopes and achieves its intended purpose.
34. User Testing: User Testing reveals how real people use a digital product, finding usability problems and informing improvements. This feedback is crucial for creating effective and user-centered online interactions.
35. Navigation Design: Navigational design leads users through digital interfaces, ensuring effortless access to wanted content. It's vital for favorable user experiences and successful online property use.
36. Call To Action: An Call To Action encourages users to perform a specific action. This is vital for leading visitors and obtaining goals on a digital platform.
37. Layout Design: Layout Design organizes elements well and pleasingly. It's crucial for developing interesting and easy-to-use online displays.
38. Content Strategy: Content Strategy guides the planning, creation, delivery, and governance of helpful and usable content. It makes sure that content is in line with user needs and business objectives, forming the total digital existence.
39. Design Patterns: Design Patterns are easily usable answers to common software development problems. They streamline the creation of websites by providing proven models.
40. Heuristic Evaluation: Heuristic Evaluation evaluates a user interface usability based on well-known principles. It helps detect and fix design problems in interactive systems, improving the general user experience and satisfaction.
41. Cognitive Load: Cognitive Load relates to the intellectual effort needed to handle information. Reducing unnecessary Cognitive Load is crucial for creating user-friendly online interfaces.
42. User Persona: User Personas are fictional, representative users that help guide decisions about site creation. They ensure the final product satisfies target audience needs and goals, resulting in a more successful and user-centered digital experience.
43. User Interface: User Interface is the point of connection between a user and a digital product. It plays a critical role in how visitors perceive and utilize online platforms.
44. Persona: Personas are fictional depictions of ideal users, guiding content and layout choices. They aid customize digital experiences to satisfy audience needs and improve engagement.
45. A/B Testing: A/B Testing matches two variants of a webpage to figure out which functions superior with people. This data-oriented approach helps enhance online interactions for sales and engagement.
46. User Journey: User Journey maps illustrate how users interact with a product or service, outlining their experiences and pain points. Understanding these journeys is key for developing intuitive and effective online platforms.
47. Task Analysis: Task Analysis identifies user goals and breaks them into smaller steps. This informs the creation of effective and easy-to-use online platforms.
48. Click Through Rate: Click Through Rate measures how frequently users select a particular link relative to how many times they see it. A high CTR shows efficient online layout and content, leading to greater user engagement.
49. Customer Experience: Customer Experience impacts how users view a brand and its offerings. Positive digital engagements are vital for interaction and conversions on online platforms.
50. Media Query: Media Queries enable information adaptation for various screen sizes and device capabilities. This ensures optimal user experience across various devices when accessing content online.
51. Viewport: The Viewport governs how the site's content adjusts on different screens. Configuring it correctly ensures the best viewing experiences on various devices when developing for the internet.
52. Flexible Grid Layout: Flexible Grid Layouts offer a flexible structure for organizing content. They guarantee optimal viewing experiences across various platforms and screen sizes, improving digital presentation.
53. Flexible Images: Responsive pictures conform to assorted screen sizes, maintaining visual attractiveness and stopping layout issues. They are essential for ensuring a pleasant user experience over various devices during online platform creation. Flexible Images
54. Fluid Layout: Flexible layouts adapt to various screen dimensions, providing an optimal viewing experience on devices. This adaptability is vital for modern digital interfaces.
55. Progressive Enhancement: Progressive Enhancement is a strategy for creating applications that focuses on core functionality first, then adding enhancements for users with more advanced browsers and internet connections. This method guarantees fundamental content and features are available to everyone, while providing an improved experience for those with newer technology.
56. Bootstrap: Bootstrap is a well-known open-source framework for developing responsive, mobile-oriented web presences. It provides ready-made elements and tools that simplify the procedure of designing interfaces for the web.
57. Foundation Framework: Foundation Framework is a responsive front-end system that provides a grid system, ready-made components, and templates. It streamlines the process of creating user interfaces for online platforms.
58. Web Standards: Web standards guarantee interoperability and accessibility across various browsers and devices. They supply a uniform foundation for making online content, promoting a better user experience.
59. Screen Resolution: Screen Resolution impacts how content is displayed, influencing visuals and user experience. Adapting to various screen sizes is essential for optimal digital presentation.
60. Adaptive Web Design: Adaptive Web Design crafts encounters that adjust to various screen sizes and devices. This method guarantees online content stays accessible and user-friendly on various platforms.
61. Touchscreen: Touchscreen has changed how users interact with online content. Its responsiveness and natural gestures shape digital experiences for watching on any type of screen.
62. Breakpoints: Breakpoints are key in responsive layouts, enabling content to adjust smoothly to various screen sizes. They guarantee optimal viewing experiences across different devices while building digital interfaces.
63. Progressive Web App: Progressive Web Apps boost user experience by offering app-like features directly through web browsers. They improve user interaction and reachability for online platforms.
64. Hypertext Markup Language: HTML organizes and displays content on the web. It is the basis for making online presentations and interactive experiences.
65. Dom: The Document Object Model represents a page's structure, enabling dynamic content modification with code. It's crucial for interactive user experiences and changing elements of a webpage.
66. Web Browser: Web browsers are essential for seeing and engaging with web content, showing how users will interact with online platforms. Therefore, developers must consider browser compatibility to ensure their web creations are accessible and work correctly across different platforms.
67. Html5: Html5 is the foundation for structuring and displaying content on the internet. It enables developers to build interesting and dynamic online experiences.
68. W3C: The W3C develops standards for the World Wide Web, ensuring interoperability and accessibility on different platforms. Such standards greatly impact how online content is made and displayed.
69. Markup Language: Markup languages provide the framework and content for digital interfaces. They are vital for structuring information and defining how it's displayed on the internet.
70. Semantic Html: Semantic Html employs meaningful elements to organize content, boosting accessibility and SEO. This structured approach enhances the visitor journey and entire site creation.
71. Web Page: A Web Page is a fundamental building block for online presence, supplying content and functionality to users. Its thorough arrangement and styling shape the general user experience of the digital platform.
72. Hyperlink: Links join different pages, letting users to browse content seamlessly. They are essential for establishing site structure and easy-to-use interfaces.
73. Client Server Model: This Client Server Model permits users for them to ask for resources from a main server, enabling interactive and dynamic digital experiences. The architecture is essential for creating and delivering modern online applications.
74. Web Server: A Web Server supplies content and functionality to users through the internet. It is a key component in organizing online presence and digital interfaces.
75. Frontend Development: Frontend Development creates the user interface and experience of web applications. It bridges the gap between backend features and user interaction, shaping how individuals perceive and engage with online platforms.
76. Web Typography: Web Typography is vital for developing beautiful and readable web content. Effective use of fonts and layout boosts user experience and strengthens a site's general aesthetic.
77. Media Queries: Media queries enable content adjustment based on device attributes. This allows for responsive designs that offer optimal viewing results on different screens.
78. Web Forms: Web Forms are vital for user engagement, letting visitors to enter information and interact with a site. Their effective implementation greatly enhances a positive user experience and general site presentation.
79. Cascading Style Sheets: CSS dictates the graphic display of content organized with HTML. It handles aspects such as layout, colors, and fonts, assuring a uniform and engaging user interface for online platforms.
80. Web Design: Web Design centers around the aesthetics and usability of online platforms. It shapes the user experience and overall attractiveness of digital presences.
81. Box Model: The Box Model is a key idea that defines how elements are organized on a webpage. It dictates the content, padding, border, and margin of items, influencing layout and spacing.
82. Flexbox: Flexbox is a CSS layout module that provides an effective method to arrange, align, and allocate room among items in a box, even when their dimensions is unclear or dynamic. It's particularly useful for creating adaptive user interfaces across various screen sizes and device types.
83. Grid Layout: Grid Layout is a robust CSS tool for designing complex and adaptive page designs. It allows programmers to precisely manage the positioning and sizing of elements, leading to engaging and easy-to-use online experiences.
84. Selectors: Selectors target particular HTML elements for styling. They are vital for controlling the appearance of online interfaces.
85. Properties: Attributes define the appearance and conduct of elements, affecting layout, colors, and responsiveness. They are crucial for creating visually attractive and functional online experiences.
86. Pseudo Classes: Pseudo Classes enhance styling by targeting elements based on their state or position, not just HTML structure. This active control enhances user experience and interaction in digital development.
87. Css Variables: CSS variables streamline style, enabling productive theming management and consistent looks across online UIs. They allow central oversight and simple changes of layout aspects.
88. Specificity: Specificity in styling determines which CSS rules apply, making sure elements display as intended. It's vital for managing conflicts and developing a predictable, sustainable user interface in digital platforms.
89. Inheritance: Inheritance encourages code reuse and uniformity by permitting design elements to inherit properties from parent components. This ensures a simplified and effective approach to interface creation.
90. Css Frameworks: Css Frameworks make easier design and layout, offering pre-built parts for crafting user UIs. They expedite development and guarantee consistency across digital experiences.
91. Sass: Sass, a is a CSS preprocessor that improves styling with features like variables and nesting. It simplifies the creation of complex and maintainable layouts for digital platforms.
92. Less: Less is a CSS preprocessor that extends the capabilities of CSS, allowing developers to write more structured, maintainable, and adaptive stylesheets. It streamlines the process of styling digital platforms and web sites by adding features like variables, mixins, and functions.
93. Css Animations: CSS animations bring life to UIs, improving user UX through engaging visual feedback. They have a key role in creating vibrant and interactive digital experiences.
94. Transitions: Transitions enhance user experience by in a visual manner connecting different states or sections. Careful implementation guides users through interactive interfaces, boosting engagement and navigation.
95. Document Object Model: Document Object Model (DOM) serves as a programming interface for HTML and XML documents. It embodies the structure of a page, allowing scripts to in real-time access and modify content, structure, and styles, ultimately impacting building online experiences.

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• Galway: Galway is a residential neighborhood in Jacksonville, FL, known for its suburban atmosphere and neighborly living. It features a mix of detached houses and local amenities, providing a peaceful and kid-friendly environment.
• Beauclerc: Beauclerc is a residential neighborhood in Jacksonville, Florida, known for its quiet streets and family-friendly atmosphere. It offers a mix of single-family homes and local amenities, making it a favored choice for residents seeking a residential vibe within the city.
• Goodby's Creek: Goodby's Creek is a housing neighborhood in Jacksonville, FL, known for its tranquil atmosphere and proximity to nature. It offers a mix of residential living with convenient access to nearby amenities and parks.
• Loretto: Loretto is a historic neighborhood in Jacksonville, Florida, known for its charming residential streets and welcoming community atmosphere. It features a combination of architectural styles and offers convenient access to downtown Jacksonville and nearby parks.
• Sheffield: Sheffield is a residential neighborhood in Jacksonville, FL, known for its peaceful streets and neighborly atmosphere. It features a mix of detached houses and local parks, making it a popular area for families.
• Sunbeam: Sunbeam is a vibrant neighborhood in Jacksonville, FL, known for its appealing residential streets and strong community spirit. It offers a mix of historic homes and local businesses, creating a friendly atmosphere for residents and visitors alike.
• Killarney Shores: Killarney Shores is a housing neighborhood in Jacksonville FL, Florida, known for its peaceful streets and friendly community. It offers simple access to local parks, schools, and shopping centers, which makes it a appealing area for families.
• Royal Lakes: Royal Lakes is a housing neighborhood in Jacksonville, Florida, known for its serene environment and family-friendly atmosphere. It features well-maintained homes, local parks, and easy access to nearby schools and shopping centers.
• Craig Industrial Park: Craig Industrial Park is a business and industrial area in Jacksonville, FL, known for its mix of storage facilities, manufacturing facilities, and distribution centers. It serves as a important hub for area companies and contributes substantially to the city's economy.
• Eastport: Eastport is a lively neighborhood in Jacksonville, FL, known for its historic charm and waterfront views. It offers a mix of residential areas, local businesses, and recreational spaces along the St. Johns River.
• Yellow Bluff: Yellow Bluff is a living neighborhood in Jacksonville, Florida, known for its peaceful streets and friendly community. It offers a mix of residential homes and community amenities, providing a cozy living environment.
• Normandy Village: Normandy Village is a housing area in Jacksonville, FL, famous for its mid-20th-century houses and family-oriented environment. It provides convenient access to nearby parks, schools, and malls, making it a popular choice for residents.
• Argyle Forest: Argyle Forest is a residential area in Jacksonville, FL, famous for its family-oriented atmosphere and easy access to retail and schools. It offers a variety of single-family homes, parks, and recreational amenities, making it a popular choice for living in the suburbs.
• Cecil Commerce Center: Cecil Commerce Center is a big industrial & commercial district in Jacksonville, Florida, known for its prime location and extensive transportation infrastructure. It serves as a center for logistics, production, and distribution businesses, contributing significantly to the local economy.
• Venetia: Venetia is a living neighborhood in Jacksonville FL, known for its peaceful streets and suburban atmosphere. It offers close access to local parks, schools, and shopping centers, making it a well-liked area for families.
• Ortega Forest: Ortega Forest is a lovely residential neighborhood in Jacksonville, FL, known for its historic homes and verdant, tree-lined streets. It offers a quiet suburban atmosphere while being quickly close to downtown Jacksonville.
• Timuquana: Timuquana is a residential neighborhood located in Jacksonville FL, known for its tranquil streets and public parks. It offers a variety of single-family homes and convenient access to nearby amenities and schools.
• San Jose Forest: San Jose Forest is a residential neighborhood located in Jacksonville, Florida, known for its lush greenery and family-friendly atmosphere. The area features a mix of detached houses and local parks, offering a peaceful suburban environment.
• E-Town: E-Town is a lively neighborhood located in Jacksonville, Florida, known for its varied community and historic significance. It features a mix of residential areas, local businesses, and cultural landmarks that add to its unique character.

• Cummer Museum of Art and Gardens: The Cummer Museum of Art and Gardens exhibits a broad collection of art representing various times and cultures. Visitors can also explore beautiful formal gardens that look out over the St. Johns River in Jacksonville FL.
• Jacksonville Zoo and Gardens: Jacksonville Zoo and Gardens presents a varied collection of creatures and plants from across the world. It provides engaging displays, educational activities, and preservation initiatives for guests of all years. Jacksonville FL
• Museum of Science and History: The Museum of Science & History in Jacksonville FL features interactive exhibits and a planetarium suitable for all ages. Visitors can explore science, history, and culture through engaging displays and informative programs.
• Kingsley Plantation: Kingsley Plantation is a historical site that offers a glimpse into Florida's plantation history, encompassing the lives of enslaved people and the planter family. Visitors can explore the grounds, such as the slave quarters, plantation house, and barn. Jacksonville FL
• Fort Caroline National Memorial: Fort Caroline National Memorial remembers the 16th-century French try to create a colony in Florida. It offers displays and trails exploring the history and natural environment of the area in Jacksonville FL.
• Timucuan Ecological and Historic Preserve: Timucuan Ecological and Historic Preserve protects one of the remaining pristine coastal marshes on the Atlantic Coast. It maintains the history of the Timucuan Indians, European explorers, and plantation owners.
• Friendship Fountain: Friendship Fountain is a large, famous water fountain in Jacksonville FL. It features striking water features and lights, making it a well-liked attraction and place to gather.
• Riverside Arts Market: Riverside Arts Market in Jacksonville FL, is a vibrant weekly arts and crafts marketplace beneath the Fuller Warren Bridge. It showcases local craftspeople, live music, food sellers, and a stunning view of the St. Johns River.
• San Marco Square: San Marco Square is a charming retail and eating area with a European-style atmosphere. It is renowned for its high-end boutiques, restaurants, and the well-known fountain featuring lions. Jacksonville FL
• St Johns Town Center: St. Johns Town Center is an upscale outdoor retail center in Jacksonville FL, showcasing a mix of luxury stores, popular brands, and eateries. It's a top spot for shopping, dining, and recreation in North East FL.
• Avondale Historic District: Avondale Historic District presents appealing early 20th-century architecture and unique shops. It's a vibrant neighborhood known for its nearby restaurants and historic character. Jacksonville FL
• Treaty Oak Park: Treaty Oak Park is a lovely area in Jacksonville FL, home to a giant, ancient oak tree. The park provides a peaceful escape with walking paths and picturesque views of the St. Johns River.
• Little Talbot Island State Park: Little Talbot Island State Park in Jacksonville FL provides untouched shores and varied ecosystems. Guests can partake in things to do such as hiking, camping, and wildlife viewing in this natural coastal environment.
• Big Talbot Island State Park: Big Talbot Island State Park in Jacksonville FL, provides amazing coastal scenery and diverse habitats for nature enthusiasts. Explore the one-of-a-kind boneyard beach, walk scenic trails, and observe abundant wildlife in this gorgeous wildlife preserve.
• Kathryn Abbey Hanna Park: Kathryn Abbey Hanna Park in Jacksonville FL, offers a beautiful beach, wooded trails, and a 60-acre fresh water lake for recreation. It is a popular place for camping, surfing, kayaking, and biking.
• Jacksonville Arboretum and Gardens: Jacksonville Arboretum & Gardens offers a lovely ecological escape with diverse paths and themed gardens. Visitors can explore a variety of plant species and enjoy peaceful outside recreation.
• Memorial Park: Memorial Park is a 5.25-acre area that acts as a homage to the more than 1,200 Floridians who lost their lives in World War I. The area includes a statue, reflecting pool, and gardens, providing a place for memory and reflection. Jacksonville FL
• Hemming Park: Hemming Park is Jacksonville FL's most ancient park, a historic open square holding events, markets, and community get-togethers. It offers a green space in the center of downtown with art installations and a lively atmosphere.
• Metropolitan Park: Metropolitan Park in Jacksonville FL provides a beautiful riverfront setting for events and leisure. Featuring playgrounds, a concert venue, and picturesque views, it is a well-known destination for residents and tourists as well.
• Confederate Park: Confederate Park in Jacksonville FL, was originally designated to honor Confederate soldiers and sailors. It has since been redesignated and transformed as a place for community events and recreation.
• Beaches Museum and History Park: Beaches Museum and History Park protects and relays the unique history of Jacksonville's beaches. Investigate exhibits on local life-saving, surfing, and early beach communities.
• Atlantic Beach: The city of Atlantic Beach offers a delightful coastal area with beautiful beaches and a peaceful atmosphere. Visitors can enjoy surfing, swimming, and exploring local shops and restaurants in Jacksonville FL.
• Neptune Beach: The city of Neptune Beach offers a classic Florida beach town experience with its sandy beaches and laid-back vibe. Guests can partake in surfing, swimming, and exploring nearby shops and restaurants in Jacksonville FL.
• Jacksonville Beach: Jacksonville Beach is a dynamic shoreline city famous because of its grainy beaches and surfing scene. It provides a mix of recreational activities, dining, and nightlife along the Atlantic Ocean.
• Huguenot Memorial Park: This park provides a beautiful beachfront spot with options for campgrounds, fishing, and birdwatching. Guests can savor the natural allure of the area with its diverse wildlife and scenic coastal views in Jacksonville FL.
• Castaway Island Preserve: Castaway Island Preserve in Jacksonville FL, provides picturesque paths and walkways through varied habitats. Guests can relish nature walks, bird watching, and discovering the splendor of the shoreline area.
• Yellow Bluff Fort Historic State Park: Yellow Bluff Fort Historic State Park in Jacksonville FL safeguards the earthen remnants of a Civil War-era Southern fort. Visitors can explore the historic site and discover about its meaning by way of interpretive displays.
• Mandarin Museum & Historical Society: The Mandarin Museum & Historical Society protects the history of the Mandarin in Jacksonville FL. Visitors are able to view displays and relics that showcase the area's unique past.
• Museum of Southern History: This Museum of Southern History exhibits relics and exhibits connected to the history and culture of the Southern United States. Guests can delve into a range of topics, including the Civil War, slavery, and Southern art and literature. Jacksonville FL
• The Catty Shack Ranch Wildlife Sanctuary: The Catty Shack Ranch Wildlife Sanctuary in Jacksonville FL, provides guided walking tours to see rescued big cats and other exotic animals. It's a not-for-profit organization committed to providing a secure, loving, forever home for these animals.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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https://www.fisherdesignandadvertising.com/

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+19043983699

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30.262118,-81.557685

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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