Web Site Design Agency Jax Fl: Crafting Digital Experiences That Are Visually Appealing And User-Friendly Is Essential For Online Success

Website Design Concepts and Components

Ever seem like you're screaming into the space with your website? You've put your heart and soul into your material, but it's just not resonating. It's a typical snag: crafting a site that not only looks good however likewise speaks straight to your audience. This is where understanding the core concepts and components of web design ends up being important. Are you focusing on visual appeal over functionality, or vice versa? Striking the right balance is the secret.

The Foundation

• Color Theory: More than just looks, color stimulates emotion and guides the eye. Think of your brand's character-- does it shriek bold and energetic, or calm and sophisticated?
• Typography: Legibility is king! Choose font styles that are simple to read across gadgets and that enhance your total style. An elegant font style is worthless if nobody can decipher it.
• Imagery: High-quality images and graphics can raise your site. Beware of stock images that feel generic. Authenticity matters!
• Design: An efficient design guarantees a smooth user experience. Focus on key information and guide visitors through your content with clear visual hints.

Concepts in Action

Consider the principle of "hierarchy." Are you assisting your users' eyes to the most crucial aspects? Or is everything completing for attention, leading to a complicated mess? Great hierarchy utilizes size, color, and positioning to create a clear path for the user.

Another essential principle is "balance." A well balanced design feels steady and unified - Fisher Agency. This does not necessarily suggest best symmetry, but rather a distribution of visual weight that produces a sense of equilibrium. Imagine a seesaw-- you desire both sides to feel grounded

Typical Problems and Solutions

One regular mistake is disregarding mobile responsiveness. In today's mobile-first world, a website that does not adjust to various screen sizes is practically useless. Users will merely bounce if they need to pinch and zoom to browse your site (Fisher Agency). Additionally, the search engines punish sites that are not mobile friendly

This is where the Fisher Agency truly shines. They understand the value of a smooth user experience across all gadgets. They craft sites that are not just aesthetically stunning however also exceptionally intuitive and user-friendly. They carefully think about the mobile experience, making sure that your site looks and operates perfectly on any gadget. They work to create a site that looks great however likewise functions as a high carrying out lead generation tool.

A sluggish packing speed is a death sentence for any site. Users are impatient, and they will not linger for your website to load. Optimize your images, lessen your code, and leverage internet browser caching to improve your site's efficiency. A much faster site not only enhances user experience but also increases your online search engine rankings.

The Fisher Agency prioritizes speed and performance, ensuring that your site loads rapidly and effectively. They use cutting-edge web style methods and technologies to enhance your site for maximum speed and efficiency. They also understand the value of keeping the technical debt low, so you don't wind up with an improperly coded site that is hard to upgrade in the future.

Web Design Software Application and Technologies

Ever seemed like you're battling a digital octopus when trying to create a site? You're juggling design concepts, user experience (UX), and the ever-evolving landscape of web technologies. It's not simply about making a website look quite; it has to do with crafting an experience that guides visitors, transforms leads, and leaves a long lasting impression. How do you even start to browse this complex world?

Let's discuss the elephant in the space: that sinking feeling when you understand your design isn't responsive. It looks fantastic on your desktop, however diminishes into an unreadable mess on a mobile phone. Or worse, the mobile navigation is utterly broken. What excellent is a beautiful site if no one can in fact use it on their phones? You are losing out on a big audience. Did you understand that mobile accounts for around half of all web traffic worldwide?

The Fisher Agency's Technique

The Fisher Agency understands this frustration thoroughly. They have a core viewpoint that prioritizes mobile-first web design. They construct with the tiniest screens in mind, making sure a smooth experience for mobile users primarily. This isn't simply an afterthought; it's baked into their entire design procedure. They use advanced techniques like progressive enhancement, which suggests the core functionality of the site deals with older web browsers and devices, while more recent innovations add extra style and functions for those with contemporary setups.

They are also skilled at guaranteeing the website meets the current availability standards, making it much easier for individuals with impairments to utilize. This not only broadens your audience however also improves the overall user experience for everybody. A website that's simple to browse and comprehend is a website that transforms.

Secret Considerations

Selecting the right tools and technologies is vital. Here are a couple of things to remember:

• Content Management System (CMS): Choose a CMS that's easy to use and allows for simple content updates. WordPress stays a popular choice, but explore choices like Drupal or Website design for particular needs.
• Front-End Frameworks: Structures like React, Angular, or Vue.js can simplify development and produce dynamic interface. Nevertheless, weigh the complexity against your task's requirements.
• Responsive Design Structures: Bootstrap and Foundation use pre-built elements and grids for producing responsive designs quickly.

Here's a pro tip: do not get caught up in the hype of the newest innovation. Concentrate on picking tools that resolve your specific issues and fit your team's capability. A well-executed website utilizing older innovations will always outperform a poorly carried out website using the current and greatest.

The Fisher Agency uses a carefully curated stack of innovations that are customized to each customer's needs. They focus on maintainability and scalability, ensuring that your website can grow and adjust as your service evolves.

Jacksonville, FL: Premier Website Design Solutions

Jacksonville, Florida, a dynamic city on the First Coast, boasts a population surpassing 900,000, making it the most populous city in the state. Understood for its lovely beaches, substantial park system, and flourishing organization environment, Jacksonville provides an unique mix of city facilities and natural beauty. The city's varied economy spans markets from finance and healthcare to logistics and advanced manufacturing, promoting a dynamic and innovative atmosphere.

If you're wanting to elevate your online presence, Fisher Agency can assist. Contact them today for a totally free assessment and specialist guidance on Website design to improve your digital method.

1. Website Design: Developing a site's look and feel and UX is vital to drawing in and retaining visitors. Quality Website Design elevates a brand and guides users seamlessly through the online space.
2. User Interface Design: User Interface Design concentrates on the graphic elements and interactivity of a computerized product. A skillfully made UI is crucial for generating captivating and easy-to-use digital experiences.
3. User Experience: User Experience focuses on how people feel when interacting with a digital product. It plays a key role in creating interesting and productive online presences.
4. Responsive Web Design: Responsive Web Design guarantees optimal viewing results on various devices. It's vital for developing adaptable digital interfaces.
5. Html: HTML gives the structure and content for webpages. It is crucial for making the visual layout and interactive elements of online presences.
6. Css: CSS dictates the visual presentation of online content, controlling elements like layout, colors, and fonts. This styling language is crucial for developing appealing and user-friendly digital experiences.
7. Javascript: JavaScript brings to life web pages, making them engaging and dynamic. It's essential for developing immersive user interactions in online environments.
8. Web Accessibility: Web Accessibility makes certain digital content is usable by all, comprising people with disabilities. Adding accessibility from the start of development leads to more inclusive and user-friendly online experiences.
9. Web Development: Web Development is the making and maintenance of locations on the internet, ensuring performance and user experience. It is critical for setting up an online existence and creating engaging digital stages.
10. Content Management System: A Content Management System (CMS) aids in creating, administering, and modifying digital content. It lets users to build and maintain an online presence without requiring to code.
11. Search Engine Optimization: Search Engine Optimization enhances online presence through tactical content and technical modifications. This process is crucial to boost a site's ranking and draw in more organic traffic, leading to bigger success for any online business.
12. Wireframe: Mockups are skeletal blueprints that outline a digital product's layout and features. They are essential for mapping user journeys and content structure before visual design begins for online platforms.
13. Prototype: A Prototype is a preliminarily model of a system, used to assess and refine its functionality and user experience. In interactive application creation, prototypes allow designers to visualize the design and flow of content before final development.
14. Bootstrap Framework: Bootstrap is a well-known opensource framework for developing adaptable, mobile-first web applications. It provides ready-made components and tools that simplify the procedure of making consistent and visually appealing websites.
15. Front End Development: Front End Development focuses on building the user interface and interactive components of a website. It molds the look and feel and UX of online apps.
16. Back End Development: Back End Development is the core that powers the features and data management of web applications. It ensures smooth user interactions by handling server-side logic, databases, and APIs.
17. Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communication on the web, allowing browsers to request and receive resources from servers. It dictates how content is provided, affecting the framework and display of online creations.
18. Domain Name System: This Domain Name System converts user-friendly names into IP addresses, directing users to the correct server. This is key for building, ensuring people can effortlessly find and get to content.
19. Web Hosting: Web Hosting provides the necessary server space and infrastructure for your site to be available online. It's a basic component that enables the design to reach its intended audience.
20. Cross Browser Compatibility: Cross Browser Compatibility ensures a stable user feeling across different web browsers. It's essential for attracting a larger audience and keeping the planned look and functionality of web products.
21. Mobile First Design: Mobile-first design focuses on layouts and functionality for more compact screens initially. This approach guarantees great user experiences on all devices when building online platforms.
22. Conversion Rate Optimization: Conversion Rate Optimization (CRO) enhances the user experience to direct more visitors toward desired actions. Implementing CRO strategies is essential for boosting the performance of an online site and increasing its potential.
23. Typography: The art of Typography substantially impacts user experience by making content readable and engaging on digital interfaces. It establishes visual hierarchy and brand identity, influencing how visitors perceive and interact with the platform.
24. Color Theory: Color Theory guides artistic choices, affecting user perception and engagement. Strategic application of color principles improves visual attractiveness and user experience for digital interfaces.
25. Information Architecture: Information Architecture organizes and structures content to ensure usability and findability. It's essential for creating effective digital experiences.
26. User Centered Design: User Centered Design prioritizes the intended audience's demands and preferences during the creation process. This method ensures digital platforms are user-friendly, easy to use, and effective for their target users.
27. Human Computer Interaction: Human-Computer Interaction principles guide the creation of easy-to-use digital interfaces. Taking into account these principles results in more understandable and efficient online experiences.
28. Usability: Usability ensures a site is simple to use and understand. It's crucial for developing engaging online interactions that satisfy user needs efficiently.
29. Prototyping: Prototyping is vital for visualizing and assessing interactive layouts before full development. It aids in refine user experience and detect possible issues early in the digital interface creation process.
30. Interaction Design: Interaction design shapes how users engage with digital interfaces. It's essential for developing easy-to-use and pleasant online experiences.
31. Visual Design: Visual design focuses on the artistic charm and usability of digital interfaces. It shapes the way users interact, leading visitors through content with well-made layouts and engaging visuals for the best interaction.
32. Accessibility: Accessibility ensures digital content is usable by everyone, irrespective of ability. Prioritizing it in development creates inclusive online experiences for all users.
33. User Research: User Research informs the procedure of developing useful online sites by comprehending user requirements and actions. This comprehension ensures that the digital product meets user expectations and reaches its intended purpose.
34. User Testing: User feedback shows how actual people use a digital product, spotting usability issues and informing improvements. This feedback is vital for developing useful and user-centered online experiences.
35. Navigation Design: Navigational design guides users across digital interfaces, making sure of easy access to needed content. It's crucial for good user experiences and efficient digital property use.
36. Call To Action: A Call To Action inspires users to perform a particular action. It's essential for guiding visitors and obtaining goals on a digital platform.
37. Layout Design: Layout Design organizes elements effectively and pleasingly. It's vital for creating captivating and user-friendly online displays.
38. Content Strategy: Content Strategy guides the plan, making, delivery, and governance of useful and usable content. It makes sure that content aligns with user requirements and business goals, forming the overall digital presence.
39. Design Patterns: Design Patterns are easily usable answers to frequent coding problems. They streamline the making of websites by providing tested models.
40. Heuristic Evaluation: Heuristic Evaluation evaluates a user interface usability according to well-known guidelines. It helps detect and fix design problems in interactive systems, enhancing the overall user experience and satisfaction.
41. Cognitive Load: Cognitive Load concerns the mental effort needed to process information. Reducing needless Cognitive Load is crucial for creating user-friendly online interfaces.
42. User Persona: User profiles are made-up, typical users that help guide decisions about site creation. They ensure the final product satisfies target audience needs and goals, leading to a more effective and user-centered digital experience.
43. User Interface: User Interface is the point of interaction between a user and a digital product. It plays a vital role in how users view and utilize online platforms.
44. Persona: Personas are fictional characterizations of ideal users, guiding content and layout decisions. They assist adapt digital experiences to satisfy audience needs and enhance engagement.
45. A/B Testing: A/B Testing matches a pair of variants of a webpage to determine which performs better with people. This data-driven method helps refine online experiences for transactions and participation.
46. User Journey: User Journey maps show how users relate to a product or service, describing their experiences and pain points. Understanding these journeys is key for creating easy-to-use and effective online platforms.
47. Task Analysis: Task Analysis identifies user goals and breaks them into tinier steps. This informs the creation of effective and easy-to-use online platforms.
48. Click Through Rate: Click Through Rate evaluates how often people select a particular link compared to how many times they see it. A strong CTR indicates effective online interface arrangement and content, causing greater user engagement.
49. Customer Experience: Customer Experience influences how users perceive a brand and its services. Positive digital engagements are vital for engagement and sales on online sites.
50. Media Query: Media Query enable information adjustment for different screen sizes and hardware features. This ensures optimal viewing experiences across various devices when viewing information online.
51. Viewport: The Viewport governs how content is scaled on different screens. Configuring it correctly guarantees optimal viewing experiences across different devices when developing for the internet.
52. Flexible Grid Layout: Flexible Grid Layouts provide a responsive framework for organizing information. They ensure optimal user experience across various platforms and screen sizes, enhancing digital presentation.
53. Flexible Images: Responsive pictures conform to different screen sizes, keeping visual appeal and stopping layout issues. They are vital for making sure a pleasant user experience over various devices when online platform creation. Flexible Images
54. Fluid Layout: Fluid Layouts adapt to different screen dimensions, offering an ideal viewing experience on devices. This responsiveness is critical for modern digital interfaces.
55. Progressive Enhancement: Progressive Enhancement is a strategy for creating applications that centers on key functionality initially, then adding enhancements for users with more modern browsers and internet connections. This method guarantees basic content and features are available to everyone, while providing an improved experience for those with newer technology.
56. Bootstrap: Bootstrap is a popular opensource system for developing adaptable, mobile-first web presences. It offers ready-made components and tools that expedite the process of creating interfaces for the web.
57. Foundation Framework: Foundation Framework is a responsive front-end system that provides a grid structure, ready-made components, and templates. It simplifies the process of developing user interfaces for online platforms.
58. Web Standards: Web Standards guarantee compatibility and accessibility across various web browsers and devices. They provide a consistent foundation for making online content, fostering a better user experience.
59. Screen Resolution: Screen Resolution impacts how content is displayed, affecting the visual elements and user experience. Adapting to different screen sizes is essential for optimal digital presentation.
60. Adaptive Web Design: Adaptive Web Design crafts encounters that adapt to various display sizes and devices. This method ensures online content remains accessible and user-friendly across various platforms.
61. Touchscreen: Touchscreens have changed how users engage with online content. Its responsiveness and instinctive gestures form digital experiences for seeing on any type of screen.
62. Breakpoints: Breakpoints are key in responsive layouts, allowing content to adapt smoothly to various screen sizes. They ensure ideal viewing experiences on various devices while building digital interfaces.
63. Progressive Web App: Progressive Web Apps boost user experience by providing app-like features directly through web browsers. They boost user interaction and accessibility for online presences.
64. Hypertext Markup Language: HTML arranges and shows content on the web. It is the groundwork for creating online presentations and interactive experiences.
65. Dom: The represents a page's structure, allowing dynamic content manipulation with code. It's crucial for interactive user experiences and changing elements of a webpage.
66. Web Browser: Web browsers remain vital for viewing and interacting with web based content, showing how users will experience online interfaces. Therefore, developers must consider browser compatibility to guarantee their web creations are accessible and function correctly across different platforms.
67. Html5: Html5 is the foundation for structuring and displaying content on the web. It enables developers to create engaging and dynamic online experiences.
68. W3C: The develops guidelines for the World Wide Web, ensuring interoperability and accessibility across different platforms. Such standards significantly affect how online content is made and displayed.
69. Markup Language: Markup languages offer the structure and material for virtual interfaces. They are vital for organizing information and defining how it's displayed on the internet.
70. Semantic Html: Semantic Html uses meaningful elements to structure content, boosting reachability and SEO. This organized method improves the visitor journey and entire site creation.
71. Web Page: The Web Page is a basic building block for online presence, supplying content and functionality to users. Its meticulous layout and styling form the complete user experience of the digital platform.
72. Hyperlink: Links connect different pages, allowing users to browse content seamlessly. They are essential for creating site structure and easy-to-use interfaces.
73. Client Server Model: The Client Server Model lets users for them to request resources from a main server, allowing interactive and dynamic online experiences. This architecture is crucial for creating and providing up-to-date web applications.
74. Web Server: The Web Server provides content and functionality to users by way of the internet. It is a key component in structuring online presence and digital interfaces.
75. Frontend Development: Frontend Development builds the user interface and UX of web applications. It connects the divide between backend functionality and user interaction, determining how users see and engage with online platforms.
76. Web Typography: Web Typography is crucial for developing visually appealing and readable content online. Proper use of fonts and layout boosts user experience and reinforces a site's total aesthetic.
77. Media Queries: Media queries enable content adjustment based on device attributes. This allows for responsive designs that offer the best viewing experiences on different screens.
78. Web Forms: Web Forms are essential for user interaction, letting visitors to enter information and interact with a site. Their efficient implementation significantly enhances a positive user experience and general site presentation.
79. Cascading Style Sheets: CSS dictates the visual appearance of content structured with HTML. It controls aspects such as design, colours, and fonts, assuring a coherent and engaging user interface for online platforms.
80. Web Design: Web Design centers around the aesthetics and usability of online platforms. It shapes the user experience and overall attractiveness of digital presences.
81. Box Model: The Box Model is a basic idea defining how elements are structured on a webpage. It determines the information, padding, border, and margin of items, influencing layout and spacing.
82. Flexbox: Flexbox is a CSS layout module that offers an efficient method to arrange, position, and allocate room among items in a box, even when their size is unclear or changing. It's especially useful for creating adaptive user UIs across different screen dimensions and device types.
83. Grid Layout: Grid Layout is a potent CSS utility for creating intricate and responsive page layouts. It allows programmers to exactly manage the placement and sizing of items, resulting in attractive and easy-to-use online experiences.
84. Selectors: Selectors target specific HTML elements for styling. They are vital for controlling the look of digital interfaces.
85. Properties: Attributes define the look and conduct of elements, influencing layout, colors, and responsiveness. They are vital for crafting visually attractive and functional online experiences.
86. Pseudo Classes: Pseudo Classes enhance styling by focusing on elements based on their condition or position, not just HTML structure. This active control improves user experience and interaction in digital development.
87. Css Variables: CSS variables simplify styling, allowing productive theme administration and consistent looks throughout digital interfaces. These variables allow central control and simple changes of layout elements.
88. Specificity: Specificity in styling determines which CSS rules are applied, ensuring elements render as desired. It's crucial for handling conflicts and developing a predictable, maintainable user interface in digital platforms.
89. Inheritance: Inheritance fosters code reuse and consistency by allowing design components to inherit attributes from parent elements. This assures a streamlined and effective approach to interface development.
90. Css Frameworks: Css Frameworks simplify design and layout, offering ready-to-use parts for creating user interfaces. They accelerate development and ensure consistency across online experiences.
91. Sass: Sass is a CSS preprocessor that boosts styling with features like variables and nesting. It simplifies the creation of advanced and maintainable layouts for digital platforms.
92. Less: Less is a CSS preprocessor that extends the functionality of CSS, enabling developers to write more structured, maintainable, and adaptive stylesheets. It simplifies the procedure of designing digital platforms and web sites by introducing features like variables, mixins, and functions.
93. Css Animations: Css Animations bring life to interfaces, improving user experience through interesting visual feedback. They have a vital role in making vibrant and interactive digital experiences.
94. Transitions: Transitions improve user experience by visually linking different states or sections. Careful implementation guides users through interactive interfaces, boosting engagement and navigation.
95. Document Object Model: Document Object Model (DOM) serves as a programming API for HTML and XML documents. It shows the structure of a page, allowing scripts to dynamically access and update content, structure, and styles, ultimately impacting building online experiences.

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• Avondale: Avondale is a appealing neighborhood in Jacksonville, FL, known for its historic architecture and lively local shops. It offers a mix of residential areas, trendy restaurants, and cultural attractions along the St. Johns River.
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• Murray Hill: Murray Hill is a vibrant historic neighborhood in Jacksonville, FL, known for its charming bungalows and unique local businesses. It offers a blend of housing comfort and a lively arts and dining scene, making it a popular destination for residents and visitors alike.
• Springfield: Springfield is a heritage neighborhood in Jacksonville, FL, known for its charming early 20th-century architecture and vibrant community. It features a mix of residential homes, local businesses, and cultural attractions, making it a well-liked area for both residents and visitors.
• East Arlington: East Arlington is a dynamic neighborhood in Jacksonville, FL, known for its varied community and accessible access to retail and parks. It features a mix of residential homes, parks, and local businesses, making it a appealing place to live.
• Fort Caroline: Fort Caroline is a heritage district in Jacksonville, FL, known for its rich colonial history and closeness to the site of the 16th-century French fort. It features a mix of residential areas, parks, and cultural landmarks that reflect its heritage.
• Greater Arlington: Greater Arlington in Jacksonville, FL, is a dynamic district known for its residential communities, retail hubs, and green spaces. It offers a blend of suburban living with easy access to downtown Jacksonville and beach areas.
• Intracoastal West: Intracoastal West is a vibrant neighborhood in Jacksonville, FL, known for its picturesque waterways and close proximity to the Intracoastal Waterway. It offers a blend of residential and commercial areas, providing a unique blend of city convenience and outdoor appeal.
• Jacksonville Beaches: Jacksonville Beaches is a vibrant coastal community in Jacksonville, FL, renowned for its stunning sandy shores and peaceful atmosphere. It offers a blend of housing areas, nearby stores, and fun things to do along the Atlantic Ocean.
• Neptune Beach: Neptune Beach is a lovely beachside community located in Jacksonville FL, known for its stunning beaches and relaxed atmosphere. It offers a combination of living communities, local shops, and dining options, making it a favored destination for both residents and visitors.
• Atlantic Beach: Atlantic Beach is a coastal community located in Jacksonville, Florida, known for its gorgeous beaches and calm atmosphere. It offers a combination of residential areas, local shops, and outdoor recreational activities along the Atlantic Ocean.
• Jackson Beach: Jacksonville Beach is a dynamic coastal community in Jacksonville, FL, known for its stunning beaches and bustling boardwalk. It offers a blend of residential neighborhoods, local shops, restaurants, and recreational activities, making it a favored destination for both residents and visitors.
• Baldwin: Baldwin is a modest town located within Duval County, near Jacksonville FL, FL, known for its historic charm and close-knit community. It features a blend of residential areas, local businesses, and scenic parks, offering a calm, suburban atmosphere.
• Oceanway: Oceanway is a residential neighborhood in Jacksonville, Florida, known for its suburban atmosphere and child-friendly amenities. It features a mix of housing options, parks, and local businesses, making it a favored area for residents seeking a neighborly environment.
• South Jacksonville: South Jacksonville is a lively district in Jacksonville, FL, known for its living communities and local shops. It offers a blend of historic character and contemporary conveniences, making it a favored area for households and career people.
• Deerwood: Deerwood is a distinguished neighborhood in Jacksonville, FL, known for its upscale residential communities and manicured green spaces. It offers a mix of luxury homes, golf courses, and easy access to shopping and dining options.
• Baymeadows: Baymeadows is a dynamic district in Jacksonville, FL, known for its blend of residential neighborhoods and commercial areas. It offers a selection of shopping, dining, and recreational options, making it a popular destination for locals and visitors alike.
• Bartram Park: Bartram Park is a dynamic neighborhood in Jacksonville, FL, known for its contemporary residential communities and proximity to nature. It offers a blend of urban amenities and outdoor recreational activities, making it a popular choice for families and professionals.
• Nocatee: Nocatee is a designed community located near Jacksonville, FL, known for its family-friendly atmosphere and extensive amenities. It features parks, paths, and recreational facilities, making it a popular choice for residents seeking a vibrant suburban lifestyle.
• Brooklyn: Brooklyn is a dynamic district in Jacksonville, FL, known for its historic charm and close-knit community. It features a mix of residences, enterprises, and heritage sites that reflect the area's cultural wealth.
• LaVilla: LaVilla is a historic neighborhood in Jacksonville FL, known for its extensive heritage heritage and lively arts environment. Formerly a thriving African American society, it had a major part in the city's music and entertainment history.
• Durkeeville: Durkeeville is a historic in Jacksonville, Florida, known for its rich African American heritage and dynamic community. It features a blend of residential areas, local businesses, and cultural landmarks that demonstrate its long history in the city's history.
• Fairfax: Fairfax is a dynamic neighborhood in Jacksonville, FL, known for its historic charm and close-knit community. It features a mix of residences, small businesses, and green spaces, offering a friendly atmosphere for locals and visitors alike.
• Lackawanna: Lackawanna is a residential neighborhood in Jacksonville, Florida, known for its peaceful streets and friendly atmosphere. It features a mix of detached houses and small businesses, contributing to its small-town feel within the city.
• New Town: New Town is a historic neighborhood in Jacksonville, FL, recognized for its tight-knit community spirit and vast cultural heritage. It offers a mix of residential areas, local businesses, and community organizations collaborating to revamp and upgrade the district.
• Panama Park: Panama Park is a housing neighborhood in Jacksonville, FL, known for its peaceful streets and neighborly atmosphere. It offers simple access to local facilities and parks, making it an desirable area for families and professionals.
• Talleyrand: Talleyrand is a historic neighborhood in Jacksonville, Florida, known for its living charm and proximity to the St. Johns River. The area includes a mix of classic homes and local businesses, reflecting its vibrant community heritage.
• Dinsmore: Dinsmore is a residential neighborhood located in Jacksonville, Florida, known for its peaceful streets and community-oriented atmosphere. It features a mix of single-family homes and local amenities, offering a suburban feel within the city.
• Garden City: Garden City is a vibrant neighborhood in Jacksonville, FL, known for its blend of houses and neighborhood shops. It offers a friendly community atmosphere with quick access to city amenities.
• Grand Park: Grand Park is a lively neighborhood in Jacksonville, Florida, known for its traditional charm and mixed community. It features tree-lined streets, local parks, and a variety of small businesses that contribute to its friendly atmosphere.
• Highlands: Highlands is a vibrant neighborhood in Jacksonville, FL known for its attractive residential streets and local parks. It offers a blend of historic homes and modern amenities, creating a friendly community atmosphere.
• Lake Forest: Lake Forest is a housing neighborhood located in Jacksonville, Florida, known for its peaceful streets and kid-friendly atmosphere. It features a mix of private residences, parks, and local amenities, making it a attractive community for residents.
• Paxon: Paxon is a living neighborhood located in the western part of Jacksonville, Florida, known for its varied community and budget-friendly housing. It features a mix of standalone residences and local businesses, contributing to its tight-knit, suburban atmosphere.
• Ribault: Ribault is a lively neighborhood in Jacksonville, Florida, known for its diverse community and homey feel. It features a mix of classic homes and local businesses, contributing to its unique cultural identity.
• Sherwood Forest: Sherwood Forest is a residential neighborhood in Jacksonville, FL, known for its shaded streets and kid-friendly atmosphere. It features a blend of old and new homes, offering a quiet suburban feel close to city amenities.
• Whitehouse: Whitehouse is a housing neighborhood located in Jacksonville, Florida, known for its peaceful streets and community-oriented atmosphere. It features a mix of single-family homes and local amenities, making it a popular area for families and professionals.
• Cedar Hills: Cedar Hills is a lively neighborhood in Jacksonville, FL, known for its varied community and quick access to local amenities. It offers a mix of residential and commercial areas, adding to its active and friendly environment.
• Grove Park: Grove Park is a housing neighborhood in Jacksonville, Florida, known for its delightful historic homes and canopied streets. It offers a close-knit community atmosphere with easy access to downtown amenities and parks.
• Holiday Hill: Holiday Hill is a housing neighborhood in Jacksonville, Florida, known for its quiet streets and friendly community. It offers easy access to local parks, schools, and shopping centers, making it a attractive area for families.
• Southwind Lakes: Southwind Lakes is a residential neighborhood in Jacksonville, FL known for its tranquil lakes and tidy community spaces. It offers a peaceful suburban atmosphere with close access to local amenities and parks.
• Secret Cove: Secret Cove is a serene waterfront neighborhood in Jacksonville, FL, known for its relaxing atmosphere and beautiful views. It offers a mix of residential homes and natural landscapes, making it a favored spot for outdoor enthusiasts and families.
• Englewood: Englewood is a lively neighborhood in Jacksonville, FL, known for its varied community and deep cultural heritage. It offers a combination of residential areas, local businesses, and recreational spaces, making it a bustling part of the city.
• St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its appealing early 20th-century architecture and lively community atmosphere. It offers a variety of residential homes, local businesses, and cultural landmarks, making it a distinctive and inviting area within the city.
• San Jose: San Jose is a vibrant district in Jacksonville, FL, known for its living communities and shopping zones. It offers a combination of suburban lifestyle with convenient access to parks, retail options, and restaurants.
• Pickwick Park: Pickwick Park is a residential neighborhood in Jacksonville FL, known for its tranquil streets and community-oriented atmosphere. It includes a mix of single-family homes and local amenities, making it a popular area for families and professionals.
• Lakewood: Lakewood is a dynamic neighborhood in Jacksonville, FL known for its historic charm and varied community. It features a blend of residential homes, local enterprises, and parks, offering a friendly atmosphere for residents and visitors alike.
• Galway: Galway is a housing neighborhood in Jacksonville, FL, known for its residential atmosphere and neighborly living. It features a combination of single-family homes and local amenities, providing a quiet and family-friendly environment.
• Beauclerc: Beauclerc is a residential neighborhood in Jacksonville, Florida, known for its peaceful streets and welcoming atmosphere. It offers a mix of single-family homes and local amenities, making it a favored choice for residents seeking a suburban feel within the city.
• Goodby's Creek: Goodby's Creek is a living neighborhood in Jacksonville, FL, known for its tranquil atmosphere and proximity to the outdoors. It offers a mix of residential living with easy access to local amenities and parks.
• Loretto: Loretto is a historic neighborhood in Jacksonville, Florida, known for its charming residential streets and welcoming community atmosphere. It features a blend of architectural styles and offers convenient access to downtown Jacksonville and nearby parks.
• Sheffield: Sheffield is a housing neighborhood in Jacksonville, FL, known for its calm streets and neighborly atmosphere. It features a blend of single-family homes and local parks, making it a well-liked area for families.
• Sunbeam: Sunbeam is a lively neighborhood in Jacksonville, FL, known for its quaint residential streets and tight-knit community spirit. It offers a blend of historic homes and local businesses, creating a inviting atmosphere for residents and visitors alike.
• Killarney Shores: Killarney Shores is a housing neighborhood in Jacksonville FL, Florida, known for its tranquil streets and tight-knit community. It offers simple access to nearby parks, schools, and shopping centers, which makes it a desirable area for families.
• Royal Lakes: Royal Lakes is a residential neighborhood in Jacksonville, Florida, known for its peaceful environment and welcoming atmosphere. It features carefully maintained homes, local parks, and simple access to nearby schools and shopping centers.
• Craig Industrial Park: Craig Industrial Park is a commercial and manufacturing area in Jacksonville, FL, known for its mix of warehouses, production plants, and logistics hubs. It serves as a important hub for area companies and contributes significantly to the city's economy.
• Eastport: Eastport is a vibrant neighborhood in Jacksonville, FL, known for its historic charm and waterfront views. It offers a combination of residential areas, local businesses, and recreational spaces along the St. Johns River.
• Yellow Bluff: Yellow Bluff is a residential neighborhood in Jacksonville, Florida, known for its calm streets and friendly community. It offers a mix of residential homes and local amenities, providing a pleasant living environment.
• Normandy Village: Normandy Village is a housing neighborhood in Jacksonville, FL, known for its mid-20th-century residences and kid-friendly environment. It provides convenient access to nearby parks, schools, and malls, making it a popular choice for residents.
• Argyle Forest: Argyle Forest is a residential community in Jacksonville, FL, recognized for its family-oriented environment and easy access to shopping and schools. It includes a combination of single-family homes, parks, and recreational amenities, making it a well-liked choice for suburban living.
• Cecil Commerce Center: Cecil Commerce Center is a large industrial & commercial district in Jacksonville, Florida, known for its prime location and comprehensive transportation infrastructure. It serves as a focal point for logistics, manufacturing, and distribution businesses, contributing significantly to the local economy.
• Venetia: Venetia is a housing neighborhood in Jacksonville FL, known for its quiet streets and family-friendly atmosphere. It offers close access to local parks, schools, and shopping centers, making it a favored area for families.
• Ortega Forest: Ortega Forest is a charming neighborhood neighborhood in Jacksonville, FL, known for its historic homes and verdant, tree-covered streets. It offers a calm suburban atmosphere while being conveniently close to downtown Jacksonville.
• Timuquana: Timuquana is a residential neighborhood located in Jacksonville, Florida, known for its quiet streets and public parks. It offers a mix of detached houses and convenient access to local amenities and schools.
• San Jose Forest: San Jose Forest is a residential neighborhood located in Jacksonville, Florida, known for its green greenery and kid-friendly atmosphere. The area features a mix of private residences and local parks, offering a serene suburban environment.
• E-Town: E-Town is a lively neighborhood located in Jacksonville, Florida, known for its multicultural community and heritage significance. It features a combination of residential areas, local businesses, and cultural landmarks that enhance its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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https://www.fisherdesignandadvertising.com/

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+19043983699

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30.262118,-81.557685

🔖

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Website designer, Advertising agency, Graphic designer, Internet marketing service, Marketing agency, Marketing consultant, Video production service

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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