Local Web Designers In Jax: Crafting Digital Experiences That Are Visually Appealing And User-Friendly Is Necessary For Online Success

Web Style Principles and Components

Ever seem like you're shouting into the space with your site? You've put your heart and soul into your content, but it's just not resonating. It's a common snag: crafting a website that not just looks good however also speaks straight to your audience. This is where comprehending the core concepts and components of web design becomes essential. Are you focusing on visual appeal over functionality, or vice versa? Striking the ideal balance is the secret.

The Foundation

• Color Theory: More than just aesthetic appeal, color evokes feeling and guides the eye. Consider your brand name's character-- does it shout bold and energetic, or calm and advanced?
• Typography: Legibility is king! Pick typefaces that are easy to check out throughout devices and that complement your total style. A trendy font is worthless if no one can analyze it.
• Imagery: Premium pictures and graphics can raise your site. Beware of stock images that feel generic. Credibility matters!
• Layout: A well-organized design ensures a smooth user experience. Prioritize crucial information and guide visitors through your content with clear visual cues.

Concepts in Action

Consider the principle of "hierarchy." Are you directing your users' eyes to the most crucial components? Or is everything competing for attention, resulting in a confusing mess? Great hierarchy uses size, color, and positioning to create a clear course for the user.

Another vital concept is "balance." A well balanced design feels steady and unified - Fisher Agency. This doesn't always indicate best proportion, however rather a distribution of visual weight that creates a sense of equilibrium. Imagine a seesaw-- you want both sides to feel grounded

Common Problems and Solutions

One regular error is ignoring mobile responsiveness. In today's mobile-first world, a site that does not adjust to various screen sizes is practically ineffective. Users will just bounce if they have to pinch and zoom to browse your site (Fisher Agency). Additionally, the online search engine punish sites that are not mobile friendly

This is where the Fisher Agency truly shines. They understand the value of a seamless user experience throughout all gadgets. They craft websites that are not only aesthetically stunning but likewise extremely user-friendly and user-friendly. They carefully consider the mobile experience, guaranteeing that your site looks and works perfectly on any device. They work to create a site that looks terrific but also acts as a high carrying out lead generation tool.

Additionally, a sluggish packing speed is a death sentence for any site. Users are impatient, and they won't wait around for your website to load. Enhance your images, reduce your code, and leverage internet browser caching to enhance your site's performance. A faster site not only enhances user experience but likewise enhances your search engine rankings.

The Fisher Agency focuses on speed and performance, ensuring that your website loads quickly and efficiently. They employ innovative web style techniques and technologies to optimize your website for optimal speed and efficiency. They likewise know the significance of keeping the technical financial obligation low, so you don't wind up with a poorly coded website that is hard to update in the future.

Web Design Software Application and Technologies

Ever felt like you're wrestling a digital octopus when trying to develop a website? You're juggling style concepts, user experience (UX), and the ever-evolving landscape of web technologies. It's not simply about making a site look pretty; it has to do with crafting an experience that guides visitors, transforms leads, and leaves an enduring impression. How do you even begin to browse this intricate world?

Let's speak about the elephant in the space: that sinking sensation when you realize your style isn't responsive. It looks wonderful on your desktop, however diminishes into an unreadable mess on a smartphone. Or worse, the mobile navigation is absolutely broken. What good is a stunning website if nobody can in fact utilize it on their phones? You are missing out on out on a big audience. Did you know that mobile represent roughly half of all web traffic worldwide?

The Fisher Agency's Approach

The Fisher Agency understands this frustration totally. They have a core viewpoint that focuses on mobile-first website design. They build with the tiniest screens in mind, making sure a smooth experience for mobile users most importantly. This isn't just an afterthought; it's baked into their whole style procedure. They use advanced strategies like progressive improvement, which implies the core functionality of the site deals with older browsers and devices, while more recent innovations add additional flair and features for those with modern-day setups.

They are likewise skilled at ensuring the site meets the current ease of access requirements, making it simpler for people with impairments to use. This not just broadens your audience however also improves the overall user experience for everyone. A website that's simple to navigate and understand is a website that transforms.

Key Factors to consider

Choosing the right tools and technologies is vital. Here are a couple of things to bear in mind:

• Content Management System (CMS): Pick a CMS that's user-friendly and allows for simple material updates. WordPress stays a popular choice, however check out options like Drupal or Web Style for specific needs.
• Front-End Frameworks: Frameworks like React, Angular, or Vue.js can improve advancement and produce vibrant interface. Nevertheless, weigh the intricacy versus your job's requirements.
• Responsive Design Structures: Bootstrap and Foundation use pre-built elements and grids for creating responsive layouts rapidly.

Here's a professional pointer: don't get caught up in the hype of the cutting edge. Concentrate on choosing tools that resolve your specific issues and fit your group's ability set. A well-executed website utilizing older innovations will always exceed an inadequately carried out website using the newest and biggest.

The Fisher Agency utilizes a thoroughly curated stack of technologies that are tailored to each client's needs. They focus on maintainability and scalability, guaranteeing that your site can grow and adjust as your organization progresses.

Jacksonville, FL: Premier Website Design Solutions

Jacksonville, Florida, a lively city on the First Coast, boasts a population going beyond 900,000, making it the most populous city in the state. Understood for its beautiful beaches, comprehensive park system, and flourishing organization environment, Jacksonville uses a distinct mix of metropolitan amenities and natural appeal. The city's varied economy spans industries from financing and health care to logistics and advanced production, promoting a dynamic and ingenious environment.

If you're looking to raise your online existence, Fisher Agency can assist. Contact them today for a free assessment and expert recommendations on Website design to boost your digital method.

• Website Design: Designing a site's visual appearance and user experience is key to drawing in and retaining visitors. Good Website Design elevates a brand and guides users smoothly through the online space.
• User Interface Design: User Interface Design centers on the graphic components and interaction of a digital product. A carefully designed UI is vital for creating appealing and user-friendly online experiences.
• User Experience: User Experience focuses on how people sense when interacting with a digital product. It has a critical role in developing captivating and efficient online presences.
• Responsive Web Design: Responsive Web Design assures optimal viewing experiences across multiple devices. It's essential for creating flexible digital interfaces.
• Html: Html gives the framework and content for webpages. It is essential for creating the graphic layout and interactive elements of online existence.
• Css: Css dictates the visual appearance of online content, governing elements like layout, colours, and fonts. This styling language is essential for developing attractive and user-friendly digital experiences.
• Javascript: JavaScript enlivens web pages, rendering them engaging and dynamic. It's crucial for developing captivating user experiences in online settings.
• Web Accessibility: Web Accessibility makes certain digital content is accessible by everyone, comprising people with disabilities. Adding accessibility from the start of development creates more inclusive and user-friendly digital experiences.
• Web Development: Web Development is the making and maintenance of locations on the internet, ensuring performance and user experience. It is critical for establishing an online existence and creating interesting digital stages.
• Content Management System: The Content Management System (CMS) helps in creating, administering, and altering digital content. It allows users to build and maintain an online presence without requiring to code.
• Search Engine Optimization: Search Engine Optimization enhances online visibility through strategic content and technical alterations. This process is essential to improve a site's ranking and draw in more organic traffic, leading to greater success for any online business.
• Wireframe: Mockups are skeletal layouts that outline a digital product's layout and features. They are essential for mapping user flows and content hierarchy before visual design starts for online platforms.
• Prototype: A Prototype is a preliminary version of a system, used to test and refine its functionality and user experience. In interactive application creation, prototypes enable designers to envision the layout and flow of content before final development.
• Bootstrap Framework: Bootstrap is a well-known opensource system for creating adaptable, mobile-first web applications. It provides pre-built elements and tools that streamline the procedure of creating consistent and attractive online presences.
• Front End Development: Front End Development focuses on creating the user interface and interactive components of a website. It shapes the visual presentation and user experience of web applications.
• Back End Development: Back End Development is the engine that drives the features and data administration of web applications. It guarantees seamless user experiences by handling server-side logic, databases, and APIs.
• Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communications on the web, enabling browsers to ask for and get resources from servers. It determines how content is provided, affecting the structure and presentation of online works.
• Domain Name System: This Domain Name System converts user-friendly names to IP addresses, directing users toward the correct server. This is key for online presence creation, making sure people can easily find and access content.
• Web Hosting: Website Hosting offers the necessary server storage and framework for your site to be available online. This is a foundational element that enables the visual creation to reach its target users.
• Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user feeling across various web browsers. It's vital for reaching a larger audience and maintaining the intended appearance and function of web creations.
• Mobile First Design: Mobile-first design prioritizes creating designs and features for smaller screens first. This method ensures great user interactions on all devices when building online platforms.
• Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to guide more visitors toward intended actions. Implementing CRO strategies is crucial for boosting the performance of an online site and maximizing its potential.
• Typography: Typography substantially impacts user experience by making content readable and interesting on digital interfaces. It creates visual hierarchy and brand identity, affecting how visitors perceive and interact with the platform.
• Color Theory: Color theory steers artistic choices, influencing user understanding and engagement. Strategic application of color principles improves visual appeal and user experience for digital interfaces.
• Information Architecture: Information Architecture organizes and orders content to guarantee ease of use and findability. It's vital for developing effective digital interactions.
• User Centered Design: User Centered Design prioritizes the intended audience's needs and preferences throughout the creation process. This approach guarantees digital platforms are user-friendly, easy to use, and useful for their intended users.
• Human Computer Interaction: Human-Computer Interaction principles guide the creation of easy-to-use digital interfaces. Considering these principles leads to more understandable and efficient online experiences.
• Usability: Usability ensures a site is simple to use and comprehend. It's crucial for creating interesting online interactions that meet user needs well.
• Prototyping: Prototyping is vital for imagining and evaluating interactive layouts before full development. It aids in enhancing user experience and pinpoint likely issues early in the digital interface creation process.
• Interaction Design: Interaction Design influences how users interact with digital interfaces. It's crucial for creating easy-to-use and pleasant online experiences.
• Visual Design: Visual design focuses on the aesthetic appeal and usability of digital interfaces. It shapes user experience, leading visitors through content with well-made layouts and interesting visuals for optimal interaction.
• Accessibility: Accessibility ensures digital content is usable by everyone, regardless of ability. Prioritizing it in development creates inclusive online experiences for all users.
• User Research: User Research informs the process of developing effective online sites by comprehending user requirements and actions. This comprehension ensures that the digital product satisfies user hopes and achieves its intended purpose.
• User Testing: User feedback reveals how real people use a digital product, spotting usability problems and guiding improvements. This feedback is vital for creating impactful and user-centered online experiences.
• Navigation Design: Navigational design leads users across digital interfaces, making sure of effortless access to desired content. It's essential for positive user experiences and efficient online property utilization.
• Call To Action: An Call To Action motivates users to take a specific action. This is essential for guiding visitors and achieving goals on a digital platform.
• Layout Design: Layout Design organizes elements effectively and pleasingly. It's essential for creating engaging and user-friendly online displays.
• Content Strategy: Content Strategy guides the planning, creation, distribution, and governance of useful and usable content. It makes sure that content aligns with user needs and business objectives, forming the total digital existence.
• Design Patterns: Design Patterns are easily usable answers to frequent coding problems. They make easier the making of websites by giving tested architectural blueprints.
• Heuristic Evaluation: Heuristic Evaluation assesses a user interface's usability according to established principles. It helps detect and correct design problems in interactive systems, improving the overall user experience and satisfaction.
• Cognitive Load: Cognitive Load relates to the intellectual effort required to process information. Reducing unnecessary Cognitive Load is vital for developing user-friendly online interfaces.
• User Persona: User Personas are fictional, typical users that assist with decisions about site development. They guarantee the final product meets intended user needs and goals, resulting in a more successful and user-centered digital experience.
• User Interface: User Interface is the place of connection between a user and a digital product. It has a vital role in how users perceive and utilize online platforms.
• Persona: Personas are fictional characterizations of ideal users, guiding content and layout choices. They aid tailor digital experiences to fulfill audience needs and enhance engagement.
• A/B Testing: A/B Testing contrasts two variants of a webpage to figure out which performs more efficiently with people. This data-focused strategy aids refine online experiences for sales and engagement.
• User Journey: User Journey maps show how users interact with a product or service, describing their experiences and pain points. Grasping these journeys is crucial for developing easy-to-use and successful online platforms.
• Task Analysis: Task Analysis identifies user goals and breaks them into tinier steps. This informs the development of effective and easy-to-use online platforms.
• Click Through Rate: CTR measures how frequently people select a specific link relative to how many times they view it. A high CTR shows effective digital interface arrangement and content, leading to greater user engagement.
• Customer Experience: Customer Experience influences how users perceive a brand and its products. Positive digital engagements are essential for interaction and conversions on online platforms.
• Media Query: Media Queries enable content adjustment for different screen sizes and device capabilities. This guarantees the best viewing experiences across various devices when accessing content online.
• Viewport: This Viewport governs how content is scaled on different screens. Setting it correctly ensures the best viewing experience across different devices when developing for the internet.
• Flexible Grid Layout: Flexible Grids provide a responsive structure for arranging information. They ensure best viewing experiences across various devices and screen sizes, enhancing digital presentation.
• Flexible Images: Responsive pictures conform to various screen dimensions, keeping visual appeal and preventing layout breakage. They are essential for making sure a good user experience on assorted devices during online platform creation. Flexible Images
• Fluid Layout: Fluid Layouts adjust to different screen dimensions, providing an best viewing experience on devices. This adaptability is critical for contemporary digital interfaces.
• Progressive Enhancement: Progressive Enhancement is a strategy for building applications that centers on core functionality initially, then including enhancements for users with more modern browsers and internet connections. This method guarantees fundamental content and features are accessible to everyone, while providing an improved experience for those with newer technology.
• Bootstrap: Bootstrap is a well-known opensource framework for building adaptable, mobile-first online sites. It offers ready-made elements and utilities that streamline the process of creating interfaces for the web.
• Foundation Framework: Foundation Framework is a responsive front-end framework that offers a grid system, pre-built components, and templates. It simplifies the process of creating user interfaces for online platforms.
• Web Standards: Web Standards ensure compatibility and reachability across various browsers and devices. They provide a consistent foundation for developing digital content, encouraging a better user experience.
• Screen Resolution: Screen Resolution impacts how content displays, influencing visuals and user experience. Adapting to diverse screen sizes is important for optimal digital presentation.
• Adaptive Web Design: Adaptive Web Design crafts experiences that adapt to different display sizes and devices. This method guarantees online content stays accessible and user-friendly on different platforms.
• Touchscreen: Touchscreens have changed how users interact with online content. Their sensitivity and instinctive gestures mold digital experiences for seeing on any type of screen.
• Breakpoints: Breakpoints are key in responsive layouts, enabling content to adjust fluidly to various screen sizes. They guarantee optimal viewing experiences across different devices while building digital interfaces.
• Progressive Web App: Progressive Web Apps improve user experience by supplying app-like features directly through web browsers. They increase user interaction and accessibility for online platforms.
• Hypertext Markup Language: Hypertext Markup Language structures and presents content on the web. It's the foundation for creating online presentations and interactive experiences.
• Dom: The represents a page's structure, enabling dynamic content manipulation with code. It's crucial for interactive user experiences and changing elements of a webpage.
• Web Browser: Web Browser remain vital for seeing and interacting with web content, demonstrating how users will experience online interfaces. Consequently, developers must think about browser compatibility to guarantee their web applications are accessible and function correctly across different platforms.
• Html5: Html5 is the foundation for organizing and displaying content on the web. It enables developers to build interesting and interactive online experiences.
• W3C: The develops guidelines for the World Wide Web, ensuring interoperability and accessibility on different platforms. Such standards significantly affect how online content is made and presented.
• Markup Language: Markup Languages give the framework and content for digital interfaces. They are vital for organizing information and determining how it's displayed on the internet.
• Semantic Html: Semantic Html uses semantic tags to organize content, improving accessibility and SEO. This organized method improves the user experience and entire site creation.
• Web Page: The Web Page is a fundamental building block for online presence, supplying content and functionality to users. Its meticulous layout and styling shape the overall user experience of the digital platform.
• Hyperlink: Hyperlinks connect different pages, letting users to browse content seamlessly. They are vital for establishing site structure and user-friendly interfaces.
• Client Server Model: The Client Server Model allows users for them to request resources from a central server, allowing engaging and dynamic online experiences. This architecture is crucial for creating and providing up-to-date web applications.
• Web Server: The Web Server provides content and functionality to users through the internet. It is a critical component in organizing online presence and digital interfaces.
• Frontend Development: Frontend Development crafts the user interface and experience of web apps. It bridges the gap between backend functionality and user engagement, shaping how users perceive and engage with online platforms.
• Web Typography: Web Typography is crucial for developing visually appealing and easy-to-read content online. Effective use of fonts and layout enhances user experience and supports a site's overall aesthetic.
• Media Queries: Media queries enable content adaptation based on device attributes. This permits responsive designs that offer optimal viewing experiences on different screens.
• Web Forms: Web Forms are critical for user interaction, letting visitors to enter information and interact with a site. Their efficient implementation substantially enhances a positive user experience and general site presentation.
• Cascading Style Sheets: CSS determines the visual presentation of content structured with HTML. It handles aspects like layout, colors, and fonts, ensuring a consistent and appealing user interface for online platforms.
• Web Design: Web Design centers around the look and usability of online platforms. It forms the user experience and overall appeal of digital presences.
• Box Model: The Box Model is a basic idea defining how items are structured on a webpage. It dictates the content, padding, border, and margin of elements, affecting layout and spacing.
• Flexbox: Flexbox is a CSS layout model that provides an effective method to organize, position, and distribute room between items in a box, even when their dimensions is unclear or dynamic. It's particularly helpful for developing adaptive user UIs across different screen sizes and device types.
• Grid Layout: Grid Layout is a robust CSS tool for creating complex and responsive page designs. It enables programmers to precisely control the positioning and dimensions of elements, resulting in visually appealing and user-friendly digital interactions.
• Selectors: Selectors aim at particular HTML elements for styling. They prove crucial for managing the appearance of digital interfaces.
• Properties: Features define the look and conduct of elements, affecting layout, colors, and responsiveness. They are crucial for creating visually appealing and functional online experiences.
• Pseudo Classes: Pseudo Classes enhance styling by focusing on elements based on their state or position, not just HTML structure. This active control improves user interface and interaction in digital development.
• Css Variables: Css Variables streamline styling, allowing productive theming administration and uniform looks across online interfaces. These variables provide central oversight and simple modification of design aspects.
• Specificity: Specificity in styling states which CSS rules apply, ensuring elements render as desired. It's vital for handling conflicts and creating a predictable, sustainable user interface in digital platforms.
• Inheritance: Inheritance encourages code reusability and consistency by permitting design components to inherit properties from parent components. This ensures a simplified and efficient approach to interface development.
• Css Frameworks: Css Frameworks make easier styling and layout, providing ready-to-use parts for building user interfaces. These frameworks speed up development and ensure uniformity across digital experiences.
• Sass: Sass, a is a CSS preprocessor that enhances styling with features like variables and nesting. It eases the creation of complex and sustainable layouts for digital platforms.
• Less: It is a CSS preprocessor that expands upon the capabilities of CSS, allowing developers to write more modular, maintainable, and dynamic stylesheets. It streamlines the procedure of designing digital interfaces and online sites by introducing features such as variables, mixins, and functions.
• Css Animations: Css Animations bring life to UIs, enhancing user experience through engaging visual feedback. They have a key role in making vibrant and interactive digital experiences.
• Transitions: Transitions improve user experience by visually connecting different states or sections. Careful implementation guides users through interactive interfaces, boosting engagement and navigation.
• Document Object Model: The Document Object Model (DOM) is a programming API for HTML and XML documents. It embodies the structure of a page, allowing scripts to dynamically access and update content, structure, and styles, thereby impacting constructing online experiences.

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1. Downtown Jacksonville: Downtown Jacksonville is the core commercial area of Jacksonville, Florida, known for its lively mix of heritage architecture and contemporary skyscrapers. It features artistic venues, waterfront parks, and a range of dining and entertainment options.
2. Southside: Southside is a dynamic district in Jacksonville, FL, known for its mix of housing areas, retail hubs, and business districts. It offers a combination of urban convenience and residential comfort, making it a popular area for residents and professionals.
3. Northside: Northside is a extensive district in Jacksonville, FL, known for its diverse communities and factory areas. It features a blend of residential neighborhoods, parks, and commercial zones, supporting the city's growth and development.
4. Westside: Westside is a vibrant district in Jacksonville, FL, known for its multicultural community and rich cultural heritage. It features a mix of residential areas, local businesses, and parks, offering a distinctive blend of metropolitan and suburban lifestyle.
5. Arlington: Arlington is a lively district in Jacksonville, FL, known for its combination of residential areas and commercial zones. It features green spaces, malls, and access to the St. Johns River, making it a well-liked area for households and nature lovers.
6. Mandarin: Mandarin stands as a historic area in Jacksonville, Florida, known for its beautiful riverfront views and quaint small-town atmosphere. It boasts lush parks, local shops, and a vibrant cultural heritage dating back to the 19th century.
7. San Marco: San Marco is a vibrant neighborhood in Jacksonville, FL, known for its heritage architecture and quaint town center. It offers a mix of boutique shops, restaurants, and cultural attractions, making it a well-liked destination for residents and visitors alike.
8. Riverside: Riverside is a dynamic neighborhood in Jacksonville, FL, known for its historic architecture and thriving arts scene. It offers a blend of one-of-a-kind shops, restaurants, and scenic riverfront parks, making it a favored destination for locals and visitors alike.
9. Avondale: Avondale is a charming neighborhood in Jacksonville, FL, known for its classic architecture and vibrant local shops. It offers a blend of residential areas, upscale restaurants, and cultural attractions along the St. Johns River.
10. Ortega: Ortega is a historic and beautiful neighborhood in Jacksonville, FL, known for its attractive waterfront homes and tree-lined streets. It offers a charming blend of traditional Southern architecture and modern amenities, making it a desirable residential area.
11. Murray Hill: Murray Hill is a dynamic heritage neighborhood in Jacksonville, FL, known for its charming bungalows and eclectic local businesses. It offers a blend of housing comfort and a vibrant arts and dining scene, making it a popular destination for residents and visitors alike.
12. Springfield: Springfield is a historic neighborhood in Jacksonville, FL, known for its quaint early 20th-century architecture and lively community. It features a mix of residential homes, local businesses, and cultural attractions, making it a popular area for both residents and visitors.
13. East Arlington: East Arlington is a lively neighborhood in Jacksonville, FL, known for its mixed community and accessible access to retail and leisure spots. It features a mix of residential homes, green spaces, and local businesses, making it a desirable place to live.
14. Fort Caroline: Fort Caroline is a historic district in Jacksonville, FL, known for its deep colonial history and proximity to the site of the 16th-century French fort. It offers a combination of residential areas, parks, and cultural landmarks that highlight its heritage.
15. Greater Arlington: Greater Arlington in Jacksonville, FL, is a dynamic district known for its residential communities, malls, and recreational areas. It offers a blend of suburban living with convenient access to downtown Jacksonville and waterfront locations.
16. Intracoastal West: Intracoastal West is a dynamic neighborhood in Jacksonville, FL, known for its beautiful waterways and nearness to the Intracoastal Waterway. It offers a combination of residential and commercial areas, providing a unique blend of urban convenience and outdoor appeal.
17. Jacksonville Beaches: Jacksonville Beaches stands as a thriving coastal community in Jacksonville, FL, famous for its beautiful beaches and relaxed atmosphere. It provides a combination of residential neighborhoods, nearby stores, and leisure activities along the Atlantic Ocean.
18. Neptune Beach: Neptune Beach is a charming coastal community located in Jacksonville FL, known for its stunning beaches and laid-back atmosphere. It offers a blend of residential neighborhoods, local shops, and dining options, making it a well-liked destination for both residents and visitors.
19. Atlantic Beach: Atlantic Beach is a beachside community located in Jacksonville, Florida, known for its beautiful beaches and relaxed atmosphere. It offers a blend of residential areas, local shops, and outdoor recreational activities along the Atlantic Ocean.
20. Jackson Beach: Jacksonville Beach is a dynamic coastal community in Jacksonville, FL, known for its beautiful sandy shores and energetic boardwalk. It offers a mix of residential neighborhoods, local shops, restaurants, and recreational activities, making it a well-liked destination for both residents and visitors.
21. Baldwin: Baldwin is a small town located within Duval County, near Jacksonville FL, Florida, known for its historic charm and close-knit community. It features a combination of neighborhoods, local businesses, and scenic parks, offering a peaceful, suburban atmosphere.
22. Oceanway: Oceanway is a residential neighborhood in Jacksonville, Florida, known for its residential atmosphere and family-friendly amenities. It features a variety of housing options, parks, and local businesses, making it a well-liked area for residents seeking a close-knit environment.
23. South Jacksonville: South Jacksonville is a dynamic district in Jacksonville, FL, known for its housing areas and small businesses. It offers a combination of historic character and modern amenities, making it a well-liked area for households and professionals.
24. Deerwood: Deerwood is a distinguished neighborhood in Jacksonville, FL, known for its upscale residential communities and lush green spaces. It offers a mix of luxury homes, golf courses, and close access to shopping and dining options.
25. Baymeadows: Baymeadows is a vibrant district in Jacksonville, FL, known for its blend of residential neighborhoods and commercial areas. It offers a selection of shopping, dining, and recreational options, making it a popular destination for locals and visitors alike.
26. Bartram Park: Bartram Park is a vibrant neighborhood in Jacksonville, FL, known for its up-to-date residential communities and closeness to nature. It offers a combination of urban amenities and outdoor recreational activities, making it a favored choice for families and professionals.
27. Nocatee: Nocatee is a designed community located near Jacksonville, FL, known for its kid-friendly atmosphere and extensive amenities. It features parks, paths, and recreational facilities, making it a popular choice for residents seeking a vibrant suburban lifestyle.
28. Brooklyn: Brooklyn is a vibrant district in Jacksonville, FL, known for its historic charm and close-knit community. It features a mix of houses, enterprises, and heritage sites that reflect the area's deep history.
29. LaVilla: LaVilla is a historic neighborhood in Jacksonville FL, known for its rich cultural legacy and vibrant arts scene. Once a thriving African American society, it played a significant role in the urban music and entertainment history.
30. Durkeeville: Durkeeville is a historic in Jacksonville, Florida, known for its rich African American heritage and thriving community. It features a variety of residential areas, local businesses, and cultural landmarks that reflect its deep roots in the city's history.
31. Fairfax: Fairfax is a vibrant neighborhood in Jacksonville, FL, known for its historic charm and close-knit community. It features a mix of residences, local businesses, and open areas, offering a inviting atmosphere for residents and visitors alike.
32. Lackawanna: Lackawanna is a living neighborhood in Jacksonville, Florida, known for its peaceful streets and friendly atmosphere. It features a mix of detached houses and neighborhood shops, contributing to its close-knit atmosphere within the city.
33. New Town: New Town is a historic neighborhood in Jacksonville, FL, recognized for its strong community spirit and vast cultural heritage. It offers a mix of residential areas, local businesses, and community organizations collaborating to revitalize and enhance the district.
34. Panama Park: Panama Park is a living neighborhood in Jacksonville, FL, known for its quiet streets and friendly atmosphere. It offers easy access to local services and parks, making it an appealing area for households and working individuals.
35. Talleyrand: Talleyrand is a vintage neighborhood in Jacksonville, Florida, known for its living charm and proximity to the St. Johns River. The area features a mix of traditional homes and local businesses, reflecting its rich community heritage.
36. Dinsmore: Dinsmore is a housing neighborhood located in Jacksonville, Florida, known for its peaceful streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, offering a residential feel within the city.
37. Garden City: Garden City is a vibrant neighborhood in Jacksonville, FL, known for its blend of houses and local businesses. It offers a friendly community atmosphere with convenient access to city amenities.
38. Grand Park: Grand Park is a lively neighborhood in Jacksonville, Florida, known for its historic charm and diverse community. It features shaded streets, local parks, and a selection of small businesses that contribute to its welcoming atmosphere.
39. Highlands: Highlands is a lively neighborhood in Jacksonville, FL known for its charming residential streets and local parks. It offers a blend of historic homes and modern amenities, creating a friendly community atmosphere.
40. Lake Forest: Lake Forest is a housing neighborhood located in Jacksonville, Florida, known for its quiet streets and kid-friendly atmosphere. It features a mix of detached houses, parks, and local amenities, making it a appealing community for residents.
41. Paxon: Paxon is a housing neighborhood located in the western part of Jacksonville, Florida, known for its diverse community and budget-friendly housing. It features a mix of standalone residences and local businesses, contributing to its friendly, suburban atmosphere.
42. Ribault: Ribault is a vibrant neighborhood in Jacksonville, Florida, known for its diverse community and residential charm. It features a mix of heritage homes and local businesses, enhancing its unique cultural identity.
43. Sherwood Forest: Sherwood Forest is a housing neighborhood in Jacksonville, FL, known for its tree-lined streets and kid-friendly atmosphere. It features a combination of old and new homes, offering a peaceful suburban feel close to city amenities.
44. Whitehouse: Whitehouse is a housing neighborhood located in Jacksonville, Florida, known for its quiet streets and community-oriented atmosphere. It features a mix of detached houses and local amenities, making it a favored area for families and professionals.
45. Cedar Hills: Cedar Hills is a lively neighborhood in Jacksonville, FL, known for its multicultural community and quick access to local amenities. It offers a blend of residential and commercial areas, adding to its energetic and welcoming environment.
46. Grove Park: Grove Park is a living neighborhood in Jacksonville, Florida, known for its delightful vintage homes and tree-lined streets. It offers a friendly community atmosphere with easy access to downtown amenities and parks.
47. Holiday Hill: Holiday Hill is a living neighborhood in Jacksonville, Florida, known for its calm streets and tight-knit community. It offers quick access to local parks, schools, and shopping centers, making it a attractive area for families.
48. Southwind Lakes: Southwind Lakes is a housing neighborhood in Jacksonville, FL known for its serene lakes and carefully kept community spaces. It offers a quiet suburban atmosphere with convenient access to local amenities and parks.
49. Secret Cove: Secret Cove is a peaceful waterfront neighborhood in Jacksonville, FL, known for its relaxing atmosphere and picturesque views. It offers a mix of residential homes and natural landscapes, making it a popular spot for outdoor enthusiasts and families.
50. Englewood: Englewood is a lively neighborhood in Jacksonville, FL, known for its varied community and deep cultural heritage. It offers a mix of residential areas, local businesses, and recreational spaces, making it a lively part of the city.
51. St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its appealing early 20th-century architecture and thriving community atmosphere. It offers a combination of residential homes, local businesses, and cultural landmarks, making it a unique and inviting area within the city.
52. San Jose: San Jose is a dynamic district in Jacksonville, FL, known for its residential neighborhoods and commercial areas. It offers a combination of suburban living with close proximity to parks, retail options, and dining.
53. Pickwick Park: Pickwick Park is a living neighborhood in Jacksonville, Florida, known for its quiet streets and close-knit atmosphere. It offers a mix of single-family homes and local amenities, making it a appealing area for families and professionals.
54. Lakewood: Lakewood is a vibrant neighborhood in Jacksonville, FL known for its heritage charm and varied community. It features a combination of residences, local businesses, and parks, offering a welcoming atmosphere for residents and visitors alike.
55. Galway: Galway is a residential neighborhood in Jacksonville, FL, known for its residential atmosphere and community-oriented living. It features a mix of detached houses and local amenities, providing a peaceful and kid-friendly environment.
56. Beauclerc: Beauclerc is a residential neighborhood in Jacksonville, Florida, known for its quiet streets and family-friendly atmosphere. It offers a mix of detached houses and local amenities, making it a favored choice for residents seeking a residential vibe within the city.
57. Goodby's Creek: Goodby's Creek is a living neighborhood in Jacksonville, FL, known for its tranquil atmosphere and proximity to the outdoors. It offers a mix of residential living with easy access to nearby amenities and parks.
58. Loretto: Loretto is a historic neighborhood in Jacksonville, Florida, known for its quaint residential streets and welcoming community atmosphere. It features a mix of architectural styles and offers convenient access to downtown Jacksonville and nearby parks.
59. Sheffield: Sheffield is a residential neighborhood in Jacksonville, FL, known for its quiet streets and neighborly atmosphere. It features a mix of single-family homes and local parks, making it a popular area for families.
60. Sunbeam: Sunbeam is a dynamic neighborhood in Jacksonville, FL, known for its charming residential streets and robust community spirit. It offers a combination of historic homes and local businesses, creating a friendly atmosphere for residents and visitors alike.
61. Killarney Shores: Killarney Shores is a residential neighborhood in Jacksonville FL, Florida, renowned for its quiet streets and tight-knit community. It gives simple access to nearby parks, schools, and shopping centers, making it a appealing area for families.
62. Royal Lakes: Royal Lakes is a housing neighborhood in Jacksonville, Florida, known for its serene environment and welcoming atmosphere. It features well-kept homes, local parks, and simple access to nearby schools and shopping centers.
63. Craig Industrial Park: Craig Industrial Park is a commercial and manufacturing area in Jacksonville, FL, known for its variety of warehouses, manufacturing facilities, and logistics hubs. It serves as a key hub for local businesses and contributes significantly to the city's economy.
64. Eastport: Eastport is a dynamic neighborhood in Jacksonville, FL, known for its heritage charm and riverside views. It offers a combination of residential areas, local businesses, and recreational spaces along the St. Johns River.
65. Yellow Bluff: Yellow Bluff is a living neighborhood in Jacksonville, Florida, known for its peaceful streets and friendly community. It offers a mix of residential homes and nearby amenities, providing a pleasant living environment.
66. Normandy Village: Normandy Village is a housing neighborhood in Jacksonville, FL, famous for its mid-century houses and family-friendly environment. It offers easy access to nearby recreational areas, schools, and retail centers, making it a preferred choice for residents.
67. Argyle Forest: Argyle Forest stands as a residential community in Jacksonville, FL, known for its family-oriented atmosphere and easy access to retail and schools. It offers a variety of single-family homes, parks, and recreational facilities, which makes it a well-liked choice for living in the suburbs.
68. Cecil Commerce Center: Cecil Commerce Center is a extensive industrial and commercial district in Jacksonville FL, known for its prime location and comprehensive transportation infrastructure. It serves as a hub for logistics, manufacturing, & distribution businesses, contributing significantly to the local economy.
69. Venetia: Venetia is a housing neighborhood in Jacksonville FL, known for its calm streets and suburban atmosphere. It offers easy access to local parks, schools, and shopping centers, making it a well-liked area for families.
70. Ortega Forest: Ortega Forest is a charming housing neighborhood in Jacksonville, FL, known for its historic homes and green, tree filled streets. It offers a quiet suburban atmosphere while being conveniently close to downtown Jacksonville.
71. Timuquana: Timuquana is a living neighborhood located in Jacksonville, Florida, known for its tranquil streets and local parks. It offers a mix of detached houses and close proximity to local amenities and schools.
72. San Jose Forest: San Jose Forest is a living neighborhood located in Jacksonville, Florida, known for its lush greenery and welcoming atmosphere. The area features a mix of private residences and local parks, offering a quiet suburban environment.
73. E-Town: E-Town is a vibrant neighborhood located in Jacksonville, Florida, known for its varied community and heritage significance. It features a mix of residential areas, local businesses, and cultural landmarks that contribute to its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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