Crisis Comms Planning: 7 Mistakes to Dodge
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Okay, so you wanna nail crisis comms, right? managed it security services provider Its not easy, but avoiding these whoopsies can seriously save your bacon. Think of it like this, you dont wanna be that company making headlines for all the wrong reasons during a, yknow, actual crisis.
First, dont, like, not have a plan. Seriously. Winging it? Bad idea. A solid crisis comms plan is your lifeline. Its gotta be flexible, sure, but have the framework built. Who talks? Whats the process? check Where does info go?
Secondly, ignoring stakeholders is a mega-faux pas. Were talkin employees, customers, investors, the whole shebang! managed it security services provider Dont leave em in the dark. Theyll fill the void with their own narratives, and trust me, you wont like what they come up with.
Third, being slow is basically a death sentence. The news cycle moves faster than ever. managed service new york If you aint responding promptly, youre letting the narrative be dictated by others. Get your response time down!
Fourth, being vague or evasive? managed services new york city Ugh, no. People can smell BS a mile away. Honesty, even when its tough, wins out every time. Transparency builds trust, even when youve messed up.
Fifth, dont forget social media. Its not just cat videos and memes, yknow. managed services new york city Its where a lot of the initial conversation happens, and ignoring it is like sticking your head in the sand. Monitor, engage, and be present.
Sixth, not practicing your plan? managed service new york What were you thinkin! Run simulations, practice your responses, and make sure everyone knows their role. You dont want the first time you use it to be during an actual crisis. Thats a recipe for disaster.
Finally, and this is a biggie, dont forget to learn from it all afterward. A debrief is crucial. What worked? What didnt? What needs tweaking? Treat every crisis as a learning opportunity, or, well, youre doomed to repeat the same mistakes. And nobody wants that!
