Crisis Comms: Your Essential Starter Planning Checklist
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Okay, so youre sweating bullets. managed services new york city A crisis is brewing, right? And youre thinking, "Crisis comms...where do I even begin?!" Dont panic! managed service new york Heres a super simple starter checklist to, like, get your brain moving.
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First, and this is huge, ya gotta identify the crisis. No kidding, I know, but really nail it down. What exactly is happening? Whats the scope? check Whos affected? managed services new york city Cause a little hiccup is way different from a full-blown catastrophe, ya know?
Next up: Whos your audience? Are you talking to customers, employees, the media, social media peeps... or all of the above? You wouldnt, like, use the same message for your employees as you would for a news outlet, would ya? Think about their concerns, their needs. Its all about empathy, dude.
Then theres assembling your team. Whos gonna be involved? check PR, legal, maybe the CEO? managed it security services provider Get everyone in the same (virtual or real) room, pronto! Clear roles and responsibilities are absolute must-haves. No finger-pointing later, okay?
Gotta craft your core message. What do you want people to know? Whats the one thing you need them to remember? Keep it clear, concise, and honest. Avoid jargon! Seriously, no one likes jargon. And for Petes sake, dont lie or try to cover things up. That never ends well.
And then, choose your channels. managed service new york Where are you gonna share your message? Website, social media, press releases, emails? It depends on your audience and the nature of the crisis, of course. Dont just blast it everywhere, be strategic!
Last but not least, monitor, monitor, monitor! What are people saying? managed it security services provider What are the reactions? Are your messages working? check This aint a "set it and forget it" situation. Youve gotta be ready to adjust your strategy on the fly. Things change quickly, especially online.
It isnt rocket science, but it does require a clear head and a solid plan. Good luck!
