7 Crisis Communication Planning Mistakes (And
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Okay, so you want me to spill the tea on crisis communication planning, right? managed it security services provider Like, what not to do? Alright, buckle up, buttercup, cause here are seven crisis communication planning mistakes thatll land you in hot water, plus an essay-ish thing.
The 7 Deadly Sins of Crisis Communication Planning:
Ignoring the "What Ifs": You gotta brainstorm, friend. Like, really brainstorm. Whats the worst thing that could happen? Whats the second worst? managed services new york city Not thinking about scenarios leads to scrambling when, uh oh, something actually does happen.
No Designated Spokesperson: Whos talking? Is it the CEO? Some random intern? It needs to be someone prepped, informed, and ideally, not prone to foot-in-mouth disease.
Forgetting Your Audience: Who are you trying to reach? Employees? check Customers? The general public? Crafting messages that dont resonate is a recipe for disaster.
Lack of Transparency: Trying to hide stuff? Bad move. managed services new york city The internet remembers everything. Honesty (with a dash of strategy) is usually the best policy.
Ignoring Social Media: It aint going away! You cant just pretend social media isnt a thing. Monitor it, engage, and have a plan for responding to online chatter.
Failure to Practice: You wouldnt go on stage without rehearsing, right? Tabletop exercises, simulations...practice makes perfect (or at least, less-panic-inducing).
No Post-Crisis Analysis: What went well? managed it security services provider What went horribly, horribly wrong? Ignoring those lessons means youre doomed to make the same mistakes next time.
The Essay (because you asked for it):
Listen, crisis communication planning? Its not exactly rocket science, but youd be surprised how many organizations just…dont do it right. And thats a problem, a big one! I mean, imagine your companys reputation circling the drain because of some avoidable PR blunder. Nobody wants that!
One of the biggest mistakes I see is a failure to really anticipate trouble. They dont wanna think about the bad stuff. But thats like, sticking your head in the sand when a tsunamis coming. You gotta think about all the potential crises, no matter how unlikely they seem. What if theres a data breach? What if theres a product recall? What if your CEO tweets something...well, you get the idea.
And its not enough to just think about it. You need a plan! You need to know whos in charge, what your key messages are, and how youre gonna communicate with everyone. And for Petes sake, dont forget about social media. Its where a lot of the initial outrage is going to come from, and if youre not prepared to respond, youre gonna get creamed.
Look, Im no expert, okay? But I know that a little bit of planning can go a long way. Its about being proactive, not reactive. Its about protecting your reputation, and ultimately, your bottom line. So, seriously, people, get your act together and start planning! check You wont regret it. Promise!
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