Page 6 - CMC 2019 HISPANIC MARKET GUIDE
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Known by many names, such as iGens, Gen Z, and for the purposes of this report, Centennials, this segment is not only more culturally open and more digital, but also has more purchasing power than previous generations, serving as a primary influencer in multigenerational families.
“With most Hispanic Centennials coming of voting age soon and mostly U.S. born, we predict them to be the
next wave of growing multicultural political clout!”
--CMC Research Chair Nancy Tellet
6 CMC 2019 HISPANIC MARKET GUIDE
