Page 4 - CMC 2019 HISPANIC MARKET GUIDE
P. 4
INTRODUCTION
This seismic shift is having a great effect on the nation’s cultural landscape, creating a new mainstream target, meaning all marketers must be culturally fluent.
Sources: U.S. Census/Pew Research and CMC 2018 Digital Lives Study
4 CMC 2019 HISPANIC MARKET GUIDE
segment will be a
